Websites using Narrativ

Okay, let s break down how to approach each of these key aspects for a product or service. To make it useful, I ll provide a general framework and questions to consider for each category, then illustrate it with a hypothetical example.

Let s imagine our hypothetical product is a new AI-powered writing assistant called WriteSpark.

Here s the framework:

1. Narrative Overview (Story):

• What s the Problem? What pain point does your product address? Who experiences this problem?
• The Solution: How does your product solve the problem? What is unique about its approach?
• The Target Customer: Who are the ideal users of your product? What are their characteristics and needs?
• The Promise/Value Proposition: What are the key benefits for the customer? What will they gain by using your product?
• The Why Now? Is there a trend or market shift that makes your product particularly relevant at this time?
• Overall Vision: What larger goal is your product working towards?

WriteSpark Example:

• Problem: Many individuals (students, marketers, professionals) struggle to produce high-quality written content quickly and efficiently. Writer s block, time constraints, and language barriers are frequent hurdles.
• Solution: WriteSpark uses advanced AI to generate drafts, improve grammar and style, suggest better word choices, and even adapt writing for different tones and audiences. It offers multiple writing modes (essay, blog, email, social posts) and integrates with common platforms.
• Target Customer: Students needing assistance with essays, marketers crafting social media copy, professionals writing reports, and individuals who want to communicate more effectively through written words.
• Promise/Value Proposition: WriteSpark helps users save time, overcome writer s block, improve the quality of their writing, and achieve their communication goals more efficiently.
• Why Now? The increasing reliance on digital communication and the advancements in AI technology make AI writing assistants highly relevant and desirable.
• Overall Vision: To empower individuals to express themselves effectively through writing, regardless of their background or skill level.

2. Revenue:

• Revenue Streams: What are the different ways you generate income? (Subscriptions, one-time purchases, advertising, usage fees, etc.)
• Sales Channels: Where do you sell your product? (Website, app stores, direct sales, affiliates, etc.)
• Key Metrics: What metrics track your revenue performance? (Monthly Recurring Revenue (MRR), Average Revenue Per User (ARPU), Customer Lifetime Value (CLTV), etc.)
• Pricing Strategy: How do you determine your pricing? (Value-based, cost-plus, competitive, etc.)
• Growth Strategy: How do you plan to grow your revenue? (Acquiring new customers, upselling, cross-selling, geographic expansion, etc.)

WriteSpark Example:

• Revenue Streams: Subscription-based access with different tiers based on feature usage. Possibly add-ons for specific advanced features in the future.
• Sales Channels: Website, potential integration into platform marketplaces (e.g. Google Workspace, Microsoft Office).
• Key Metrics: MRR, Customer churn rate, ARPU.
• Pricing Strategy: Tiered subscription (Free trial, Basic, Premium), pricing designed to be competitive yet reflecting the value of time saved and writing quality improvement.
• Growth Strategy: Focus on content marketing, SEO, targeted social media ads, affiliate partnerships, adding new writing modes and features based on user feedback and market trends.

3. Alternatives (Competition):

• Direct Competitors: What are the products that directly solve the same problem?
• Indirect Competitors: What are alternative ways customers might address the problem? (Manual workarounds, using multiple tools, etc.)
• Competitive Advantages: What differentiates your product from the competition? (Features, price, quality, ease of use, etc.)
• Competitive Analysis: How are competitors performing? What are their strengths and weaknesses?
• Why Us? Given the alternatives, why should a customer choose your product?

WriteSpark Example:

• Direct Competitors: Other AI writing assistants like Jasper, Copy.ai, Grammarly, and Rytr.
• Indirect Competitors: Manual proofreading and editing, hiring freelance writers, traditional word processors with basic grammar tools.
• Competitive Advantages: Combination of ease of use, accuracy, and cost-effectiveness. Focus on a user-friendly interface and multiple specialized writing modes within a single platform.
• Competitive Analysis: Identifying the user satisfaction, pricing structure, and feature-sets of its competitor.
• Why Us? : WriteSpark offers a more user-friendly and affordable solution that caters to the most common writing needs of a broad audience.

4. Pricing:

• Pricing Tiers: What are the different pricing plans or options available?
• Pricing Logic: How is each pricing tier structured? What features are available in each?
• Value Justification: How does the pricing relate to the value delivered by the product?
• Payment Options: What payment methods are accepted?
• Trial/Free Plans: Is there a free trial period or a free version of the product? What are the limitations of these plans?

WriteSpark Example:

• Pricing Tiers:
  • Free Trial: Limited access to core features, restricted monthly word count.
  • Basic: Unrestricted access to all the main features, more monthly word count, email support.
  • Premium: Unrestricted access to all features, unlimited word count, priority email and chat support, access to early Beta version of new features.
• Pricing Logic: Tiers differentiate by word count, feature access and support level. Free trial offers a preview.
• Value Justification: The pricing strategy reflects the time and effort savings of using AI to improve and create written content.
• Payment Options: Credit card, PayPal, and Stripe.
• Trial/Free Plans: Yes, a free trial of 7 days is offered. Limited free version with a low monthly word count is also available.

5. Customer Care Details (Support):

• Support Channels: What methods do you use to provide customer support? (Email, chat, phone, knowledge base, FAQs, etc.)
• Response Time: How quickly can customers expect a response to inquiries?
• Self-Service Options: What resources are available for customers to help themselves? (Knowledge base, tutorials, etc.)
• Personalized Support: Are you able to offer personalized support to customers with complex issues?
• Feedback Collection: How do you gather feedback from customers? How do you use it to improve?

WriteSpark Example:

• Support Channels: Email support for all plans, live chat for Premium users, comprehensive FAQs, extensive online knowledge base with tutorials and guides.
• Response Time: Standard response within 24-48 hours for email, live chat within a few minutes during business hours.
• Self-Service Options: Detailed knowledge base with search function, video tutorials, and FAQs.
• Personalized Support: Available to premium users, dedicated support team for troubleshooting complex issues, personalized onboarding assistance.
• Feedback Collection: Surveys, in-app feedback forms, social media monitoring. Actively collect feedback to enhance product and support experience.

In summary, when analyzing or building a product, consider these five key elements:

1. Tell the story: The narrative, problem, solution, and value proposition.
2. Understand how it makes money: The revenue streams, channels, and metrics.
3. Know your alternatives: Both direct and indirect competitors and how you differentiate.
4. Structure your pricing: Tiered offerings, value justification, and payment options.
5. Provide excellent support: Multiple support channels, fast response, and opportunities for feedback.

By going through these points, you should have a good overview of any product or service.