Websites using Mobilefuse

Okay, let s dive into a comprehensive overview of MobileFuse.

MobileFuse Overview

MobileFuse is a mobile-first advertising platform focused on providing location-based advertising solutions. They help advertisers reach consumers through their mobile devices based on where they are, where they ve been, and their interests. They specialize in using precise location data to target users with relevant ads.

Here s a breakdown of their core offerings:

• Location-Based Targeting: This is their primary strength. They leverage GPS, beacons, and other location signals to deliver ads to users in specific geographic areas.
• Audience Targeting: Beyond location, they allow for targeting based on demographics, interests, and behaviors. This helps advertisers reach specific user segments.
• Contextual Targeting: They can deliver ads based on the content of the app or website a user is interacting with. This ensures ads are relevant to the user s current experience.
• Various Ad Formats: They support various ad formats, including display ads, video ads, and native ads.
• Programmatic Advertising: They operate within the programmatic advertising ecosystem, allowing for automated buying and selling of ad space.
• Data-Driven Insights: They provide reporting and analytics to help advertisers understand the performance of their campaigns.
• Managed Services: They offer managed services to assist advertisers with campaign setup, optimization, and reporting.

Revenue

• Private Company: MobileFuse is a privately held company. This means they don t publicly disclose their financial information.
• Estimated Revenue: Publicly available sources like ZoomInfo and LinkedIn Sales Navigator estimate their annual revenue in the range of $100 million to $250 million. It s important to note that these are estimates and not confirmed figures.
• Sources of Revenue: MobileFuse generates revenue from the advertising spend of their clients. They earn a margin on the programmatic media they facilitate.

Alternatives to MobileFuse

The mobile advertising space is crowded. Here are some key alternatives to MobileFuse, categorized by focus:

• Location-Focused Alternatives:

  • Foursquare (formerly Factual): A powerful location data platform that offers a variety of location-based targeting and measurement tools.
  • GroundTruth (formerly xAd): Specializes in location intelligence and delivers data-driven advertising solutions.
  • PlaceIQ: Focuses on location analytics and real-world visitation measurement.
  • Near (formerly AdNear): Offers location intelligence solutions across APAC, Europe, and the US.

• Broad Mobile Advertising Platforms:

  • Google Ads (formerly Google AdWords): A dominant player with a vast reach on Google s network and across mobile apps and websites.
  • Meta Audience Network (Facebook & Instagram): Offers access to a huge user base for mobile advertising.
  • Twitter Ads: A popular option for reaching users interested in trending topics and news.
  • Amazon Advertising: Growing presence in mobile and connects advertisers with users on Amazon s platform.
  • Apple Search Ads: For promoting apps on the App Store.

• Programmatic Advertising Platforms:

  • The Trade Desk: A leading Demand Side Platform (DSP) used by advertisers to buy programmatic media.
  • Xandr (formerly AppNexus): Another major DSP with a global reach.
  • MediaMath: A DSP that offers advanced targeting and measurement features.
  • Adobe Advertising Cloud: An integrated advertising suite that includes DSP and other features.

Pricing

• Not Publicly Listed: MobileFuse does not publicly list pricing for their services.
• Based on Several Factors: Their pricing is generally based on factors such as:
  • Impression Volume: The number of ad impressions delivered.
  • Targeting Criteria: The specificity and complexity of the targeting criteria (location, audience, etc.).
  • Ad Format: Different formats may have varying costs.
  • Campaign Duration: Longer campaigns may offer negotiated rates.
  • Managed Services: Whether or not managed services are utilized.
• CPM/CPC/CPA: Like most programmatic advertising platforms, MobileFuse likely offers different pricing models, including cost-per-mille (CPM), cost-per-click (CPC), and cost-per-acquisition (CPA).
• Negotiation: Pricing is often negotiated between MobileFuse and the advertiser based on their specific needs.
• Budget Minimums: They likely have minimum spending requirements. It s recommended to directly contact them for specific pricing information and details.

Customer Care Details

• Sales Support: For new advertisers, the first step is often to contact their sales team through their website.
• Account Management: They assign dedicated account managers to their clients who handle support and campaign guidance.
• Onboarding and Training: They typically provide onboarding and training to help advertisers start using the platform.
• Online Resources: They often have online documentation, knowledge base, and tutorials available.
• Direct Contact Methods:
  • Website: www.mobilefuse.com
  • Contact Form: Through their website s Contact Us section.
  • Email: Typically, there is a generic support email address (check their website).
  • Phone: Usually, a general inquiry phone number is listed.
• Support Hours: Customer care hours are generally during standard business hours.

Key Takeaways:

• MobileFuse is a specialized platform focused on location-based mobile advertising.
• They offer precise targeting and a range of ad formats.
• Their revenue is estimated to be in the $100-250 million range.
• Alternatives include other location-focused platforms, broader mobile advertising networks, and programmatic DSPs.
• Pricing is based on numerous factors and is not publicly available; it is necessary to get a custom quote from them.
• They provide standard customer support through dedicated account managers.

Recommendations:

• If you re looking for precise location-based targeting, MobileFuse should be on your list to consider.
• Contact MobileFuse directly for pricing information tailored to your campaign needs.
• Compare MobileFuse s offerings against alternative platforms to find the best fit for your specific advertising goals.

This overview should give you a solid understanding of MobileFuse. If you need to investigate further or need additional information please let me know!