Websites using Mobify

Okay, let s break down Mobify, covering its overview, revenue (as best as publicly available), alternatives, pricing approach, and customer care information.

Mobify: Overview

• What it Was: Mobify was a platform that specialized in creating Progressive Web Apps (PWAs) for e-commerce businesses, particularly for mobile commerce. PWAs are essentially websites that behave like native mobile applications, offering features like offline access, push notifications, and faster loading times.
• Key Focus: Their primary focus was on improving the mobile shopping experience for online retailers, leading to increased conversion rates, customer engagement, and overall revenue. They aimed to bridge the gap between traditional websites and native apps, offering the best of both worlds.
• Target Audience: Medium to large-sized e-commerce businesses who wanted to enhance their mobile presence and drive more mobile sales.
• Key Features & Benefits (When Active):
  • Progressive Web App (PWA) Development: The core offering was building and managing PWAs.
  • Mobile-First Approach: Designed specifically for the mobile user experience.
  • Enhanced Performance: Faster loading times and smoother navigation.
  • Offline Access: Ability to browse content even without an internet connection.
  • Push Notifications: Engage customers with timely updates and promotions.
  • Improved SEO: PWAs are generally more search engine friendly.
  • Headless Commerce Capabilities: Mobify supported headless commerce setups, allowing businesses to decouple their frontend (the PWA) from their backend e-commerce platform.
  • Integration: Integration with popular e-commerce platforms like Salesforce Commerce Cloud, SAP Commerce Cloud, and others.

Important Update: Mobify Was Acquired by Salesforce

• Acquisition: Salesforce acquired Mobify in 2020.
• Integration: Mobify s technology has been integrated into Salesforce Commerce Cloud.
• Current Status: Mobify, as a standalone company, no longer exists. Their PWA technology is now part of the Salesforce Commerce Cloud platform. Therefore, if you re looking for Mobify specifically, you re essentially looking for Salesforce Commerce Cloud with PWA capabilities.

Revenue (Prior to Acquisition):

• Private Company: Mobify was a private company, so exact revenue figures were not publicly available.
• Estimates: Industry analysts estimated their revenue to be in the tens of millions of dollars annually prior to the acquisition. The exact number varied based on the source and year.

Alternatives (for PWA E-commerce Solutions):

Since Mobify is now part of Salesforce, here are alternatives for building PWAs for e-commerce, ranging from platforms to development approaches:

• Salesforce Commerce Cloud (with PWA Kit): This is essentially the successor to Mobify, as it includes their PWA technology.
• Shopify Plus (Headless Commerce): Shopify Plus allows for a headless commerce approach, where you can use a separate PWA frontend with Shopify s backend. There are many 3rd party companies who will build and support the PWA on top of Shopify.
• Magento (Adobe Commerce) with PWA Studio: Magento s PWA Studio is a set of tools for building PWAs on the Magento platform.
• Vue Storefront: A headless, platform-agnostic PWA frontend for e-commerce. It can connect to various e-commerce backends.
• Next.js Commerce: A React-based framework for building e-commerce sites, which can be used to create PWAs. (Vercel)
• Gatsby: A static site generator that can be used to build fast, performant e-commerce sites with PWA capabilities.
• BigCommerce (Headless Commerce): Similar to Shopify Plus, BigCommerce offers headless commerce options.
• Custom Development: Building a PWA from scratch using frameworks like React, Angular, or Vue.js. This gives you the most flexibility but requires significant development expertise.
• DEITY Falcon: An open-source PWA frontend platform for eCommerce.

Pricing:

• Mobify (Historical): Mobify s pricing was typically based on a combination of factors, including:
  • Platform Fees: A recurring fee for using the Mobify platform.
  • Implementation Costs: Fees for setting up and customizing the PWA.
  • Usage-Based Fees: Potentially based on traffic, transactions, or other usage metrics. This would be custom for each client based on their needs.
• Salesforce Commerce Cloud (Current): Salesforce Commerce Cloud pricing is complex and enterprise-level. It s based on a combination of factors like:
  • Gross Merchandise Value (GMV): A percentage of your online sales.
  • Features and Functionality: The specific features and modules you need.
  • Support Levels: The level of support and service you require.
  • Contract Length: Multi-year contracts are common.

You need to contact Salesforce sales directly for a quote. Expect it to be a significant investment, suitable for larger e-commerce businesses.

• Alternatives Pricing: The pricing of the alternatives varies widely:
  • Shopify Plus/BigCommerce: Monthly platform fees plus potential transaction fees.
  • Magento (Adobe Commerce): Can be expensive, especially with hosting and development costs.
  • Vue Storefront/Next.js Commerce/Gatsby: The platform itself may be open source or have lower fees, but you ll need to factor in development and hosting costs.
  • Custom Development: The most variable, depending on the scope of the project and the developers you hire.

Customer Care (Mobify Historically, and Salesforce Commerce Cloud Currently):

• Mobify (Historical): Mobify provided customer support through various channels, including:
  • Dedicated Account Managers: For larger clients.
  • Technical Support: For assistance with platform issues and development.
  • Documentation and Training: Resources to help users learn the platform.
• Salesforce Commerce Cloud (Current): Salesforce is known for its robust customer support infrastructure. They offer:
  • Premier Support: A higher level of support with faster response times and more personalized assistance.
  • Success Cloud: Advisory services to help you optimize your use of the platform.
  • Trailhead: Salesforce s online learning platform, with extensive documentation and training resources.
  • Online Community: A forum where users can ask questions and share knowledge.
  • Phone and Email Support: Standard support channels.

Key Takeaways:

• Mobify was a leading PWA platform for e-commerce that was acquired by Salesforce in 2020.
• Their technology is now integrated into Salesforce Commerce Cloud.
• If you re looking for a PWA solution, consider Salesforce Commerce Cloud or explore the various alternatives listed above, carefully evaluating your budget, technical expertise, and specific requirements.
• Salesforce Commerce Cloud provides comprehensive customer support, but it s an enterprise-level platform with corresponding pricing.

I hope this comprehensive overview is helpful! Let me know if you have any other questions.