Websites using Mediarithmics

Okay, let s break down mediarithmics, covering its overview, revenue (where possible), alternatives, pricing, and customer care details.

Overview of Mediarithmics

Mediarithmics is a data marketing platform that helps businesses manage and activate their first-party data to improve their marketing performance. They position themselves as a Customer Data Platform (CDP) with a focus on open and flexible architecture. This means they aim to provide a platform that can integrate with various other tools and systems, allowing businesses to maintain control of their data and avoid vendor lock-in.

Here are some key aspects of Mediarithmics:

• Data Unification: They collect and consolidate customer data from various sources (website, CRM, mobile app, offline interactions) into a unified customer profile.
• Audience Segmentation: They enable users to build sophisticated audience segments based on a wide range of criteria.
• Personalization: The platform facilitates the creation of personalized marketing campaigns across different channels.
• Cross-Channel Activation: Mediarithmics allows users to activate their data across various marketing channels, including email, social media, display advertising, and more.
• Real-time Capabilities: They offer real-time data processing and activation capabilities for immediate responses to customer behavior.
• Privacy & Compliance: They emphasize data privacy and compliance with regulations like GDPR.
• Open APIs and Integrations: The open architecture allows for seamless integration with other marketing and analytics tools.

Revenue

Unfortunately, Mediarithmics is a privately held company and does not publicly disclose its revenue figures. It is therefore difficult to provide specific revenue information. Information about their funding rounds can sometimes be found in press releases and financial databases, but this usually does not include actual revenue information.

Alternatives to Mediarithmics

The CDP market is quite competitive, so there are several alternatives to Mediarithmics. Here are some notable options, categorized by their primary strengths:

• Large, Enterprise-Focused CDPs:

  • Adobe Experience Platform: A comprehensive platform, often preferred by large enterprises.
  • Salesforce Customer 360: Another robust platform from a major CRM player, suitable for organizations heavily invested in the Salesforce ecosystem.
  • Oracle Customer Data Platform: A powerful platform with strong capabilities, particularly for larger organizations.

• Mid-Market CDPs:

  • Segment (Twilio Segment): Popular for its developer-friendliness and strong integration capabilities.
  • Tealium AudienceStream: Known for its strong data governance and tag management features.
  • Lytics: Focuses on personalization and audience intelligence.
  • ActionIQ: Offers a flexible platform with advanced analytics and orchestration features.

• Emerging and Specialized CDPs:

  • Exponea (Bloomreach Engagement): Strong in e-commerce personalization.
  • Amperity: Focused on creating a comprehensive and accurate customer profile.
  • mParticle: Emphasizes data governance and real-time data streams.

When choosing an alternative, consider:

• Your company size and complexity.
• Specific use cases and requirements.
• Integration needs with existing systems.
• Budget and resources available.
• Desired level of flexibility and control over data.

Pricing

Mediarithmics pricing is not publicly available. They typically work with businesses of various sizes and tailor pricing based on their specific needs and data volume.

Generally, CDP pricing models can be:

• Usage-based: Charging based on data volume, the number of profiles, or API calls.
• Subscription-based: A monthly or annual fee for access to the platform.
• Tiered plans: Offering different features and levels of service based on pricing.

To get an accurate quote from Mediarithmics, you need to contact them directly and discuss your specific needs.

Customer Care Details

Mediarithmics offers customer support, but details about their specific channels and hours are often not publicly shared. Here s what you can expect:

• Dedicated Support Team: They will likely assign you a support team for onboarding and ongoing assistance.
• Technical Documentation: They provide documentation to help you understand and use their platform.
• Training and Onboarding: They offer training to help you effectively utilize the CDP.
• Online Support Portal: They may have a support portal for submitting tickets and accessing resources.
• Email and Phone Support: They may offer email and/or phone support.
• Account Management: Depending on the size of your contract, you may have a dedicated account manager.

How to Reach Mediarithmics for Customer Care or Sales Inquiries:

• Visit their website: Typically, you can find contact forms or a Contact Us section on their website (https://mediarithmics.com/).
• Look for specific contacts: Check their website for dedicated email addresses or phone numbers for sales or support inquiries.
• Use social media: You might find them on platforms like LinkedIn and reach out that way.

Key Takeaways

• Mediarithmics is a powerful CDP focused on open and flexible architecture, suitable for businesses seeking control over their data.
• Revenue figures are not public, as they are a private company.
• Several alternatives exist in the CDP market, from large enterprise solutions to more specialized options.
• Pricing information is not publicly available and requires direct contact with Mediarithmics.
• They offer customer support through various channels, but specific details are typically provided to clients directly.

Recommendation:

If you are considering Mediarithmics, the best next step is to contact them directly for a demo and a personalized quote. This will give you a better understanding of their features, pricing, and how they can meet your specific business needs. You should also research and compare them to the other alternatives mentioned above. Good luck!