Websites using Medianorth

Okay, let s break down Medianorth, covering its overview, revenue (though specific numbers are hard to come by), alternatives, pricing information (as much as can be found), and customer care details.

Overview of Medianorth

Medianorth is a media company specializing in out-of-home (OOH) advertising, also known as outdoor advertising. They focus on providing advertising space and solutions across various formats, primarily in transit hubs, airports, and other high-traffic locations. Their goal is to connect brands with audiences in the physical world through strategically placed and impactful advertising displays.

• Focus: Out-of-Home (OOH) advertising.
• Formats: Includes digital billboards, posters, transit advertising (buses, trains, stations), airport advertising, and street furniture advertising.
• Target Audience: Advertisers and brands looking to reach a wide audience in specific geographic locations.
• Key Areas of Operation: Primarily in Canada. (Though they may have partnerships or reach in other regions, their core business is strongly tied to the Canadian market.)

Revenue Information

• Privately Held: Medianorth is a privately held company. This means they are not obligated to publicly disclose their revenue figures.
• Estimated Revenue Range: Because they are private, exact figures are difficult to ascertain. Industry sources and estimates may place them in the tens of millions of dollars annually, but this is highly speculative.
• Factors Influencing Revenue: Their revenue is directly affected by:
  • The demand for OOH advertising space in their target markets.
  • The pricing of their advertising inventory.
  • The effectiveness of their sales and marketing efforts.
  • The overall economic climate (affecting advertising budgets).

Alternatives to Medianorth

Here are some alternatives to Medianorth in the OOH advertising space:

• Larger Global Players:

  • Clear Channel Outdoor: One of the largest OOH advertising companies globally, with a presence in numerous countries.
  • JCDecaux: Another major international OOH advertising company, known for its street furniture and transit advertising.
  • Outfront Media: A significant OOH advertising company in North America.

• Canadian-Specific Competitors:

  • Pattison Outdoor Advertising: A leading OOH advertising company in Canada.
  • Astral Out of Home: A division of Bell Media, focusing on OOH advertising in Canada.

• Smaller, Regional Players: Depending on the specific geographic area within Canada, there may be smaller, regional OOH advertising companies that could be alternatives. These often specialize in specific types of advertising (e.g., digital billboards in a particular city).

• Digital OOH (DOOH) Networks: Companies that focus specifically on digital out-of-home advertising, often offering programmatic buying options. Examples include:

  • Broadsign
  • Vistar Media

Pricing Information

• Variable Pricing: OOH advertising pricing is highly variable and depends on several factors:
  • Location: High-traffic, prime locations command higher prices.
  • Format: Digital billboards are generally more expensive than static posters.
  • Size: Larger displays cost more.
  • Duration: Longer advertising campaigns are priced accordingly.
  • Impressions: Pricing may be tied to the estimated number of impressions (views) the ad will receive.
  • Audience Demographics: If the location attracts a desirable demographic, prices may be higher.
• Direct Negotiation: Pricing is typically negotiated directly with Medianorth s sales team.
• Request for Proposal (RFP): Larger advertisers often issue RFPs to multiple OOH advertising companies to solicit bids and compare pricing.
• Factors to Consider: When evaluating pricing, consider:
  • CPM (Cost Per Mille/Thousand Impressions): A common metric to compare the cost-effectiveness of different advertising options.
  • Reach and Frequency: How many people will see the ad and how often?
  • Creative Costs: The cost of designing and producing the advertising creative.
  • Installation and Maintenance Costs: Any additional costs associated with installing and maintaining the ad display.

Customer Care Details

• Contact Information: You can typically find contact information (phone number, email address, and physical address) on their website.
• Sales Representatives: They have a sales team that works directly with advertisers to understand their needs and develop advertising campaigns.
• Account Management: Once a campaign is launched, an account manager typically serves as the primary point of contact.
• Support Channels: Customer support may be offered through:
  • Phone: Direct phone support for urgent issues.
  • Email: Email support for general inquiries and campaign updates.
  • Online Portal: Some OOH advertising companies have online portals where clients can track campaign performance and access reports.
• Factors to Consider:
  • Responsiveness: How quickly do they respond to inquiries and resolve issues?
  • Expertise: How knowledgeable are their sales and support teams about OOH advertising best practices?
  • Flexibility: Are they willing to work with clients to customize campaigns and meet specific needs?
  • Reporting: Do they provide detailed reports on campaign performance?

How to Find More Specific Information

1. Visit their website: This is the best place to start. Look for case studies, examples of their work, and contact information.
2. Contact them directly: Reach out to their sales team to discuss your advertising needs and request a quote.
3. Industry Associations: Check with OOH advertising industry associations in Canada (e.g., the Canadian Out-of-Home Marketing and Measurement Bureau – COMMB) for resources and information about OOH advertising companies.
4. Online Reviews: Search for online reviews and testimonials of Medianorth. Keep in mind that reviews may be limited due to the B2B nature of their business.
5. LinkedIn: Look for Medianorth s company page and employees on LinkedIn to learn more about their team and services.

I hope this comprehensive overview is helpful! Remember that the most accurate and up-to-date information will come directly from Medianorth themselves.