Websites using Mediamath

Okay, let s break down MediaMath, covering its overview, revenue, alternatives, pricing, and customer care.

MediaMath: Overview

MediaMath is a demand-side platform (DSP) that helps marketers buy and optimize digital advertising campaigns across various channels, including display, video, mobile, and connected TV. In simpler terms, it s a technology platform that enables advertisers to automate the process of buying ad space across the internet.

Here s a breakdown of its key features:

• Programmatic Advertising: MediaMath operates within the realm of programmatic advertising, using algorithms and real-time bidding to purchase ad impressions.
• Omnichannel Capabilities: It allows advertisers to manage campaigns across multiple digital channels, aiming for a consistent user experience.
• Data-Driven Optimization: MediaMath emphasizes using data insights to improve campaign performance, targeting the right audiences, and adjusting bids in real-time.
• Advanced Targeting: It provides options for granular audience targeting based on factors like demographics, interests, online behavior, and location.
• Reporting & Analytics: Advertisers gain access to dashboards and reports to monitor campaign performance and make data-backed decisions.
• Transparency & Control: MediaMath promotes transparency in the advertising supply chain, aiming to give advertisers more control over where their ads are placed.
• Self-Serve and Managed Service: MediaMath offers options for advertisers to manage their campaigns directly (self-serve) or to work with MediaMath s experts for campaign management (managed service).

Key Use Cases for MediaMath:

• Brand Awareness: Reaching a wide audience to build brand visibility.
• Lead Generation: Driving potential customers to a website or landing page to capture leads.
• Sales & Conversions: Encouraging online purchases or other desired actions.
• Retargeting: Reaching previous website visitors or app users with targeted ads.

Revenue:

MediaMath was a privately held company, so exact revenue figures were not publicly available for much of its history. However, they were a significant player in the DSP space, indicating substantial revenue. The company filed for Chapter 11 bankruptcy in June 2023. A group called New Media Investment Holdings (NMIH) acquired most of the company’s assets out of bankruptcy, and re-launched the DSP as a private company with a new business model. They are currently actively operating, but financial data is not publicly available.

Alternatives to MediaMath:

The DSP landscape is competitive, with many options available. Here are some of the key alternatives to MediaMath:

• Google Display & Video 360 (DV360): A robust platform integrated with the Google ecosystem. Popular for its extensive reach and integrations.
• The Trade Desk (TTD): A well-regarded DSP known for its sophisticated technology and focus on transparency.
• Amazon DSP: A platform that leverages Amazon s extensive consumer data, offering unique targeting capabilities.
• Adobe Advertising Cloud: Part of the Adobe Experience Cloud, providing a unified platform for managing advertising campaigns.
• Xandr Invest (formerly AppNexus): Offers a comprehensive suite of programmatic advertising tools.
• Verizon Media DSP: Offers access to Verizon s premium inventory and targeting options.

Factors to Consider When Choosing an Alternative:

• Budget: Different platforms have different minimum spend requirements.
• Campaign Goals: Some platforms excel in specific areas (e.g., display vs. video).
• Technical Capabilities: Assess the platform s complexity and your team s technical expertise.
• Data Access and Transparency: Determine how much data access and reporting the platform offers.
• Customer Support: Evaluate the level of support available from each platform.

Pricing:

MediaMath s pricing model was historically based on a percentage of media spend (usually a take rate ). This percentage could vary depending on the contract, the volume of spend, and the services provided. They also offered fixed fees for managed services.

Due to its recent restructuring and the new business model, pricing details may have changed. It s best to reach out to MediaMath directly or engage with their sales team to discuss pricing options that fit your needs.

Pricing models you may encounter with DSPs in general:

• Percentage of Media Spend: The most common model, where the platform takes a percentage cut of your total ad spend.
• Flat Fee: Some platforms may charge a flat fee for access to their platform and features.
• Combination of Fees: Some platforms may combine different pricing methods.
• Minimum Spend Requirements: Many platforms have monthly or quarterly minimums that advertisers must meet to use their service.
• Data Fees: Some platforms may charge extra fees for accessing certain types of data.

Customer Care Details:

MediaMath offered both self-service and managed service options, which influenced the customer support model.

• Self-Serve: Users had access to online resources, documentation, and a dedicated support team for technical assistance.
• Managed Service: Advertisers could work with MediaMath s account managers and campaign specialists for strategy, planning, implementation, and optimization.

Since the restructuring, the specific customer care model of MediaMath has likely changed, it s best to contact them directly for clarification.

How to Reach MediaMath for Customer Care and Sales Inquiries:

• Website: The most reliable starting point. Look for a Contact Us, Support, or Sales section.
• Contact Forms: Many companies provide contact forms on their websites where you can submit inquiries.
• Sales Representatives: If you have sales queries, you can try finding a sales contact through LinkedIn or through MediaMath s website.

Important Note: It s important to note that the ad tech industry is dynamic, so features, pricing, and customer service may change over time. It is crucial to check directly with MediaMath or its new parent company for the most up-to-date information.

To summarize:

• MediaMath is a DSP (Demand-Side Platform) used for programmatic digital ad buying.
• It was a significant player in the industry but went through restructuring in 2023 and is now under new ownership.
• Many alternatives exist, including DV360, TTD, and Amazon DSP.
• Pricing is often based on a percentage of media spend but may vary.
• Contacting the company directly is the best way to learn about their current customer care and pricing policies.