Websites using Media6degrees

Okay, let s break down Media6Degrees, covering its overview, revenue, alternatives, pricing, and customer care.

Media6Degrees Overview

• What it is: Media6Degrees (now part of the iCrossing/Hearst network) was a data management platform (DMP) and programmatic advertising platform. It focused on helping advertisers target, manage, and optimize their digital advertising campaigns by leveraging data and technology.
• Core Functionality:
  • Data Management: Collect, organize, and activate first-party, second-party, and third-party data.
  • Audience Segmentation: Create specific audience segments based on various data points for targeted advertising.
  • Programmatic Advertising: Enable real-time bidding (RTB) and programmatic media buying across various ad exchanges.
  • Cross-Channel Targeting: Reach consumers across multiple channels, including display, video, mobile, and social media.
  • Attribution & Reporting: Track the performance of campaigns, understand which activities drove results, and provide insights for optimization.
• Key Benefits (Historically):
  • Improved ad targeting and efficiency
  • Increased ROI on ad spend
  • Enhanced understanding of customer behavior
  • Ability to scale campaigns across multiple channels
  • Greater campaign control and flexibility
• Status: Media6Degrees was acquired by Hearst and is now integrated into iCrossing. As such, Media6Degrees is no longer operating as a separate entity with standalone product offerings.

Revenue

• Historical Revenue: As a privately held company, Media6Degrees did not publicly disclose its revenue figures. It was a significant player in the ad tech space, so we can assume it had substantial revenue, but specific numbers are unavailable.
• Current Revenue: Since the acquisition, the revenue generated by the technology is now bundled under the iCrossing business and overall Hearst revenue. It s no longer tracked separately.

Alternatives

Since Media6Degrees as a standalone product doesn t exist anymore, here are alternatives that provide similar functionality:

• Data Management Platforms (DMPs):
  • Adobe Audience Manager: Part of Adobe Experience Cloud, offering robust data management and segmentation.
  • Oracle Data Management Platform (BlueKai): Provides a comprehensive DMP with broad reach and scale.
  • Salesforce Data Cloud (formerly Salesforce Audience Studio): Integrated with the Salesforce ecosystem for customer data management.
  • Lotame: Independent DMP known for its data enrichment capabilities.
  • LiveRamp: Specializes in identity resolution and connecting data across various platforms.
• Demand-Side Platforms (DSPs):
  • Google Display & Video 360 (DV360): Part of the Google Marketing Platform, a powerful DSP for programmatic advertising.
  • The Trade Desk: Independent DSP with advanced bidding algorithms and inventory access.
  • Amazon DSP: Allows advertisers to buy inventory across Amazon properties and other websites.
  • Xandr Invest: A DSP from Microsoft (formerly Xandr) offering omnichannel buying capabilities.
  • MediaMath: A long-standing DSP with strong features for advanced advertising.
• Integrated Platforms:
  • iCrossing: Since Media6Degrees was folded into iCrossing, it s an alternative. iCrossing offers a broader range of marketing and advertising services, including programmatic buying.

Pricing

• Historical Pricing: Historically, Media6Degrees operated on a model common among DMP and programmatic platforms, which generally includes:
  • Platform Fees: Monthly or annual fees based on data usage, features, or level of service.
  • Media Spend Fees: A percentage of the total ad spend that is managed through their platform.
  • Data Fees: Cost for access to third-party data, if applicable.
• Current Pricing: Since iCrossing uses the technology, there is no separate pricing for this. The pricing is based on the broader services and solutions provided by iCrossing, which are generally customized to client requirements.
  • Typically a custom pricing model depending on the client s needs, the scale of operations, and the services they require.

Customer Care Details

• Historical Customer Care:
  • Media6Degrees, as a standalone company, had a dedicated client support team. They likely provided support via email, phone, and possibly a client portal or knowledge base.
• Current Customer Care:
  • Since its integration into iCrossing, customer support is now handled by iCrossing s client service team.
  • You can expect support through iCrossing via:
    • Dedicated Account Managers: Assigned to manage client relationships.
    • Email Support: For technical queries and general support.
    • Phone Support: For urgent issues and direct communication.
    • Online Resources: Such as knowledge bases or documentation.

Key Takeaways:

• Media6Degrees as a standalone product and company no longer exists. Its technology has been integrated into iCrossing.
• If you were a past user of Media6Degrees or looking for similar capabilities, you will want to consider the alternatives listed above, including iCrossing.
• Pricing and customer care are now managed through iCrossing.
• iCrossing offers a more complete suite of marketing services and solutions as part of the larger Hearst network, beyond just data management and programmatic advertising.

To get a better understanding of how to replace this technology for your business, you should consider reaching out to one of the alternatives mentioned or iCrossing directly to discuss your needs.

Is there anything more you would like to know or any aspect I should cover in more detail?