Websites using Measured

Okay, let s break down the Measured platform focusing on overview, revenue, alternatives, pricing, and customer care. Since Measured is a company name, I ll assume we re talking about the Measured attribution platform for e-commerce.

Measured: A Comprehensive Analysis

1. Overview

• What it is: Measured is a marketing attribution platform that helps e-commerce businesses understand the true impact of their marketing investments. It uses a test-and-control methodology to measure the incremental lift generated by different marketing channels and campaigns. They focus on incrementality, aiming to help brands understand what sales wouldn t have happened without specific marketing efforts.
• Key Features:
  • Incrementality Testing: Runs controlled experiments (A/B tests) on marketing channels to isolate the incremental impact.
  • Cross-Channel Attribution: Provides a unified view of marketing performance across various channels like Facebook, Google Ads, email, and more.
  • Reporting & Analytics: Offers customizable dashboards and reports to visualize marketing effectiveness and ROI.
  • Platform Integrations: Integrates with major e-commerce platforms (Shopify, Magento, etc.), ad platforms, and analytics tools.
  • Predictive Analytics: Leverages data to forecast future marketing performance and optimize budget allocation.
• Target Audience: E-commerce brands, particularly those spending significant amounts on marketing and looking for a more accurate and data-driven approach to attribution than last-click or rule-based models. Often targets mid-market to enterprise-level businesses.
• Value Proposition: Provides a more accurate understanding of marketing ROI, enabling businesses to make better decisions about where to invest their marketing dollars, ultimately leading to increased sales and profitability.

2. Revenue (Business Model)

• Subscription-Based: Measured operates primarily on a subscription model. Customers pay a recurring fee (monthly or annual) to access the platform and its features.
• Pricing Tiers: Typically, Measured offers different pricing tiers based on factors like:
  • Marketing Spend: Pricing often scales with the amount of money a business spends on marketing. Higher ad spend typically equates to higher data volume and more complex analysis, thus higher pricing.
  • Number of Integrations: The number of data sources and marketing channels integrated with the platform.
  • Level of Support & Service: Higher tiers may include dedicated account managers, priority support, or custom onboarding.
  • Data Volume: Amount of data processed by the platform.
• Custom Pricing: It s common for Measured to offer custom pricing packages tailored to the specific needs and scale of larger enterprises.
• (Public Revenue Figures): Measured is a private company, so exact revenue figures are not publicly available.

3. Alternatives

Here are some alternatives to Measured, categorized by their approach:

• Incrementality Focused:
  • Triple Whale: A very popular choice, especially for Shopify brands. A strong competitor in the incrementality space, known for its user-friendly interface and strong community.
  • Recast.ai: Focuses on incrementality measurement, particularly for subscription businesses.
• Multi-Touch Attribution Platforms:
  • Rockerbox: An enterprise-level marketing mix modeling (MMM) platform for larger advertisers.
  • AppsFlyer: A mobile attribution and marketing analytics platform, especially strong for app-based businesses.
  • Branch: A deep linking and attribution platform, also focused on mobile.
  • LeadsRx (part of Fractal Analytics): Offers multi-touch attribution and marketing mix modeling.
  • Adjust: Another mobile measurement partner (MMP) with a focus on app attribution.
  • Singular: A marketing intelligence platform that aggregates data from multiple sources.
• Marketing Mix Modeling (MMM) Platforms:
  • Nielsen: A traditional market research and MMM provider (often more expensive and slower).
  • Analytic Partners: Another MMM provider with a strong focus on analytics.
  • Marketing Evolution: A platform that combines multi-touch attribution and marketing mix modeling.
• Simpler Attribution Tools (Often Less Accurate but More Affordable):
  • Google Analytics 4 (GA4): Offers basic attribution modeling, but often less sophisticated than dedicated platforms.
  • Facebook Attribution: Provides attribution data within the Facebook ecosystem (less effective for cross-channel analysis).

Key Considerations When Choosing an Alternative:

• Budget: Attribution platforms vary significantly in price.
• Data Complexity: How complex is your marketing ecosystem? Do you need deep cross-channel attribution or a simpler solution?
• Focus: Do you primarily need incrementality measurement, multi-touch attribution, or marketing mix modeling?
• Ease of Use: How user-friendly is the platform? Do you need a lot of technical support?
• Integrations: Does the platform integrate with the tools you already use?
• Business Size & Needs: Is the platform designed for small businesses, mid-market companies, or enterprises?

4. Pricing

• Not Publicly Available: Measured does not publicly list its pricing.
• Factors Influencing Price: As mentioned earlier, pricing is typically based on:
  • Monthly Marketing Spend: This is usually the biggest driver of cost.
  • Data Volume: The amount of data processed by the platform.
  • Number of Integrations: How many marketing channels are connected.
  • Level of Support: Dedicated account management, onboarding assistance, etc.
• Expectation: Be prepared for a significant investment, especially if you have a large marketing budget. It s likely to be in the thousands of dollars per month range for mid-sized to larger businesses.
• Request a Demo/Quote: The best way to get accurate pricing is to contact Measured directly for a demo and a custom quote.

5. Customer Care/Support

• Levels of Support: The level of customer care likely varies based on the pricing tier.
• Typical Support Channels:
  • Dedicated Account Manager: Often provided for higher-tier customers.
  • Email Support: Standard support channel.
  • Phone Support: May be available depending on the plan.
  • Knowledge Base/Documentation: A library of articles and guides to help users troubleshoot issues and learn how to use the platform.
  • Onboarding & Training: Assistance with setting up the platform and training users.
• Reputation: Researching reviews and testimonials can provide insights into the quality of Measured s customer care. Look for reviews on sites like G2, Capterra, and TrustRadius. Specifically, look for comments about responsiveness, problem-solving, and the overall helpfulness of the support team.
• Implementation and Onboarding: Given the complexity of attribution, the quality of implementation and onboarding support is crucial. Ask about this during the sales process.

In Summary

Measured is a powerful attribution platform that offers a robust solution for e-commerce businesses seeking a more accurate understanding of their marketing ROI through incrementality testing. It s a significant investment, so it s essential to carefully evaluate your needs, compare alternatives, and get a custom quote before making a decision. Pay close attention to the level of customer support offered and the platform s ease of use.

Remember to always verify the latest information directly with the vendor (Measured) as details and offerings can change.