Websites using Localytics

Okay, let s break down Localytics, covering its overview, revenue (if available), alternatives, pricing, and customer care.

Localytics: Overview

• What it is: Localytics was a mobile app analytics and marketing automation platform. It was designed to help businesses understand user behavior within their mobile apps and then use those insights to drive engagement, retention, and ultimately, monetization.

• Key Features & Capabilities (Historically):

  • Analytics: Comprehensive tracking of app usage, user demographics, session length, events, and funnel analysis. It allowed for cohort analysis to understand how different user segments behaved.
  • Marketing Automation:
    • Push Notifications: Targeted push notifications based on user behavior, location, or other attributes.
    • In-App Messaging: Delivering personalized messages within the app itself to onboard users, announce features, or provide support.
    • Email Marketing: Integration with email marketing platforms to trigger email campaigns based on in-app events.
  • Attribution: Understanding which marketing channels were driving app installs and user acquisition.
  • Segmentation: Creating user segments based on a wide range of criteria for targeted messaging and analysis.
  • Predictive Analytics: Attempting to predict user churn or future behavior based on historical data (though this was often a more advanced and potentially costly feature).

• Target Audience: Mobile app developers, product managers, marketing teams, and business analysts who needed data-driven insights to improve their app s performance.

Revenue:

• Private Company: Localytics was a privately held company. Therefore, their exact revenue figures were not publicly available. Estimates varied over the years, but generally, they were considered a significant player in the mobile analytics space.

Alternatives:

The mobile app analytics and marketing automation space is competitive. Here are some popular alternatives to Localytics:

• Firebase Analytics (Google): Free and powerful analytics solution, especially if you are already using other Google services. Integrates well with other Firebase features like push notifications and remote configuration.
• Mixpanel: Focuses heavily on event tracking and funnel analysis, ideal for understanding user journeys and optimizing conversion rates. Has a more generous free tier than Amplitude.
• Amplitude: Similar to Mixpanel, Amplitude provides advanced behavioral analytics, cohort analysis, and user segmentation. Often considered a more enterprise-grade solution.
• CleverTap: A strong competitor that focuses on user engagement and retention, offering features like push notifications, in-app messaging, and email marketing automation.
• Braze (formerly Appboy): A comprehensive customer engagement platform that includes analytics, messaging, and personalization features. Targeted towards larger enterprises.
• AppsFlyer: Primarily focused on mobile attribution and marketing measurement, helping you understand which campaigns are driving the most valuable users.
• Adjust: Another leading mobile measurement platform (MMP) specializing in attribution, fraud prevention, and app marketing analytics.
• Countly: An open-source mobile analytics platform that offers more control over your data and privacy.

Pricing:

• Subscription-Based: Localytics typically offered subscription-based pricing, with different tiers based on the volume of data processed, the number of active users, and the features included.
• Custom Pricing: Larger enterprises could often negotiate custom pricing plans to meet their specific needs.
• Free Tier/Trial: They generally offered a free tier or a free trial to allow potential customers to test the platform s capabilities. Details of their historical pricing structure are not readily available as the company no longer operates in the same way.

Customer Care:

• Documentation: Comprehensive online documentation, including tutorials, FAQs, and API references.
• Support Channels: Email support, phone support (usually for higher-tier customers), and a knowledge base.
• Account Management: Dedicated account managers were often assigned to larger customers to provide personalized support and guidance.

Important Note:

• Localytics Acquisition: In December 2018, Upland Software acquired Localytics. Since then, Localytics as a standalone platform has been integrated into Upland s broader suite of enterprise work management solutions. The Localytics website redirects to Upland s site.

• Current Status: As of late 2024, Localytics is no longer offered as a separate, independent platform. Its technology and features are now part of Upland Software s broader offerings. Therefore, information about pricing and customer care for the original Localytics is largely historical. If you re interested in the features that Localytics provided, you would need to explore Upland Software s platform and contact them directly for pricing and support details. Alternatively, use one of the alternatives I mentioned above.