Websites using Localiq

Okay, let s break down LOCALiQ, covering its overview, revenue (though precise numbers are tricky), alternatives, pricing, and customer care details.

LOCALiQ Overview

LOCALiQ is a digital marketing platform offered by Gannett, the parent company of USA TODAY and numerous local news publications. They position themselves as a marketing partner for businesses of all sizes, especially small to medium-sized enterprises (SMBs). Their core offerings revolve around helping businesses:

• Increase their online visibility: This includes improving search engine rankings (SEO), managing online directories, and enhancing local listings.
• Reach potential customers: LOCALiQ focuses on targeted advertising campaigns, including search engine marketing (SEM), social media advertising, and programmatic display ads.
• Drive website traffic and leads: They use various tactics to attract visitors to a business website, with the ultimate goal of generating leads and sales.
• Track results and optimize campaigns: LOCALiQ provides reporting and analytics to measure campaign performance and make data-driven adjustments.

Key Services LOCALiQ Offers:

• Search Engine Optimization (SEO): Keyword research, on-page optimization, content creation, link building, and local SEO.
• Search Engine Marketing (SEM/PPC): Managing paid advertising campaigns on Google, Bing, and other search engines.
• Social Media Advertising: Running targeted ads on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Programmatic Display Advertising: Displaying banner ads across a network of websites based on user behavior and demographics.
• Website Design and Development: Creating or updating websites optimized for conversions.
• Reputation Management: Monitoring and responding to online reviews and managing a business online presence.
• Email Marketing: Designing and sending email campaigns to nurture leads and build customer relationships.
• Marketing Automation: Automating marketing tasks and workflows.
• Analytics and Reporting: Providing data on campaign performance and insights for optimization.
• Managed Services: LOCALiQ offers managed services where they essentially handle your marketing for you.
• Local Listings Management: Ensuring a business s information is accurate and consistent across online directories.

LOCALiQ Revenue

• Revenue is not publicly disclosed with pinpoint accuracy: As a division of Gannett, LOCALiQ s revenue is rolled into the larger company s financial reports.
• Estimated to be a significant revenue contributor for Gannett: While precise figures are not readily available, it s clear that LOCALiQ is a key driver of Gannett s digital advertising revenue, which was $271.6 million in the first quarter of 2024. You would likely have to dig into Gannet s quarterly reports to infer a more precise breakdown.
• Focus on SMBs: Their targeting of small to medium-sized businesses suggests that their revenue is diversified across a large number of clients.

Alternatives to LOCALiQ

The digital marketing landscape is competitive, and numerous alternatives to LOCALiQ exist, depending on your specific needs and budget:

• Large Digital Marketing Agencies:

  • Acquisio
  • WebFX
  • Thrive Internet Marketing
  • Lyfe Marketing
  • These offer similar comprehensive services but often cater to larger clients with larger budgets.

• Specialized Marketing Agencies:

  • SEO Agencies: Companies focused purely on organic search optimization (e.g., Moz, Ahrefs, SEMrush)
  • PPC Agencies: Agencies that specialize in pay-per-click advertising (e.g., Directive, Disruptive Advertising)
  • Social Media Marketing Agencies: Agencies focusing on social media management and advertising (e.g., Sociallyin, Sculpt).
• DIY Marketing Platforms & Tools:
  • Google Ads: Allows you to directly manage your own Google advertising campaigns.
  • Meta Business Suite: Manages advertising on Facebook and Instagram.
  • Mailchimp, Constant Contact: Email marketing platforms.
  • HubSpot, Marketo: Marketing automation software.
  • SEMrush, Ahrefs: SEO analysis tools.
  • These require a hands-on approach but are often more affordable.
• Freelance Marketers and Consultants: Individual professionals offering specialized marketing services.
• Other Full-Service Platforms:
  • Yext: Known for local listing management.
  • Podium: Focuses on customer interaction and reputation management.
  • GoDaddy: Offers a range of services, including websites and marketing.
  • Constant Contact: Known for email marketing but has expanded into social media management.
  • Wordstream
  • AdRoll

Pricing

• No standardized pricing: LOCALiQ s pricing is not publicly available and varies greatly depending on the specific services, scope of work, and the size of the business.
• Subscription-based and custom packages: They usually operate on a subscription model or offer tailored packages to meet individual business needs.
• Often perceived as expensive: Many customer reviews suggest that LOCALiQ can be on the pricier side, especially for small businesses.
• Cost factors:
  • The number of services included (e.g., SEO, PPC, social media).
  • Ad spend budget (for paid advertising campaigns).
  • The level of management and support required.
  • The complexity of marketing strategy and goals.
• Expect customized quotes: The best way to get a clear idea of pricing is to contact LOCALiQ directly for a personalized quote.

Customer Care Details

• Account Management: LOCALiQ usually assigns dedicated account managers to their clients.
• Phone, email, and online support: Support is typically available through these channels, but response times can vary based on the service level.
• Reporting and analytics access: Clients are usually provided with access to dashboards and regular reports on campaign performance.
• Training and onboarding: They often provide training and onboarding materials to help clients understand their services.
• Mixed reviews on customer service: While many clients have had positive experiences with their account managers, some report issues with responsiveness, lack of transparency, and difficulty resolving problems.
• Client feedback: Research reviews on sites like Google, G2, Trustpilot, and the Better Business Bureau (BBB) to gain an understanding of customer experiences.

Summary

LOCALiQ is a substantial player in the digital marketing arena, particularly for SMBs. It provides a broad range of services to increase online visibility and drive leads. While its pricing can be higher than alternatives, it provides the benefit of a managed service approach. Whether it s the right choice for your business depends on your specific needs, budget, and the level of support you require. If you are considering working with LOCALiQ, remember to compare their offering with alternatives, get personalized quotes, and review customer feedback to ensure a well-informed decision.