Websites using LiveRamp PCM

Okay, let s break down LiveRamp s Privacy-Safe Collaboration (PCM) offering, including its revenue impact, alternatives, pricing models, and customer care.

What is LiveRamp PCM?

LiveRamp PCM (Privacy-Safe Collaboration) is a suite of solutions designed to enable secure and privacy-compliant data collaboration between organizations. It allows companies to combine their data with partners (advertisers, publishers, agencies, etc.) for various purposes like:

• Enhanced Targeting: Improving ad targeting and personalization without exposing sensitive user data.
• Measurement & Attribution: Accurately measuring campaign effectiveness across different platforms and touchpoints.
• Data Enrichment: Enriching internal data with external insights for better analysis and decision-making.
• Building Audiences: Creating more comprehensive and targeted audience segments.
• Secure Data Clean Rooms: Offering a secure environment for data collaboration, ensuring privacy and compliance.

Key Features of LiveRamp PCM:

• Privacy-Preserving Techniques: Employs techniques like differential privacy, homomorphic encryption, and secure multi-party computation to protect user identities.
• Identity Resolution: Leverages LiveRamp s Identity Graph to match data across different touchpoints while maintaining privacy.
• Flexible Deployment: Offers various deployment options, including cloud-based solutions and on-premises deployments.
• APIs and Integrations: Provides robust APIs and pre-built integrations with various platforms for seamless data exchange.
• Audience Activation: Enables the creation and activation of audiences on different ad platforms and channels.

Revenue Impact of LiveRamp PCM

While LiveRamp doesn t break out specific revenue figures solely for PCM, it is a significant part of their overall revenue and growth strategy. Here s how PCM contributes:

• Increased Data Monetization: Allows businesses to unlock the value of their data while adhering to privacy regulations, leading to new revenue streams.
• Enhanced Ad Performance: Better targeting and measurement through PCM solutions can lead to higher ROI on advertising campaigns for both advertisers and publishers.
• Expanded Market Reach: By enabling secure collaboration, PCM can help businesses expand their reach and gain access to new customers and partners.
• Driving Platform Adoption: PCM helps drive adoption of LiveRamp s broader platform and ecosystem, further boosting revenue.

Alternatives to LiveRamp PCM

The market for privacy-safe collaboration solutions is evolving, and there are several alternatives to consider:

• Google Ads Data Hub (ADH): Google s offering primarily focuses on data collaboration within its ecosystem (Google Ads, YouTube, etc.). It s strong for businesses heavily invested in Google s advertising platforms.
• Amazon Marketing Cloud (AMC): Similar to ADH, AMC allows for data collaboration within the Amazon ecosystem, including Amazon Ads and AWS.
• InfoSum: A data clean room provider that emphasizes data privacy and control with its non-movement model.
• Snowflake Data Sharing: Snowflake provides a secure and collaborative platform for data sharing, with strong analytics capabilities.
• Habu: Another data clean room provider offering secure collaboration between data partners.
• Private AI Solutions (Various): A growing category of solutions that leverages advanced privacy-enhancing technologies to facilitate secure data collaboration.
• Custom Built Solutions: Some larger organizations choose to build their own data collaboration solutions using open-source technologies and in-house expertise.

How to Choose an Alternative

When selecting an alternative to LiveRamp PCM, consider the following:

• Ecosystem Alignment: How well does the solution integrate with your existing platforms and technology stack?
• Privacy and Security: How robust are the privacy and security measures? Do they align with your data governance policies?
• Deployment Options: Can you deploy it in your preferred environment (cloud, on-premises, hybrid)?
• Scalability and Performance: Can the solution handle your data volumes and processing needs?
• Cost: What are the pricing options, and how do they compare to your budget?
• Ease of Use: Is the solution user-friendly for your teams?

Pricing Model of LiveRamp PCM

LiveRamp s pricing for PCM is typically customized and based on various factors:

• Data Volume: The amount of data being processed and shared.
• Number of Partners: The number of parties involved in the data collaboration.
• Platform Usage: The specific features and tools being used.
• Contract Length: Longer-term commitments may lead to price discounts.
• Deployment Model: Cloud-based or on-premises deployments can influence pricing.
• Level of Support: Different support packages are usually available at varied price points.

Because of these factors, it s very difficult to give an exact price range without detailed knowledge of the scope of the project. To get precise pricing, you ll need to contact LiveRamp s sales team.

Customer Care and Support

LiveRamp offers various levels of customer support, depending on your needs and contract:

• Dedicated Account Managers: Typically assigned to larger clients for personalized support and guidance.
• Technical Support: Accessible through phone, email, or online portals to address technical issues.
• Documentation & Training: Extensive documentation, tutorials, and training resources to help users learn and utilize the platform effectively.
• Community Forums: Opportunities to connect with other LiveRamp users and share best practices.
• Professional Services: Consulting services for complex implementations and data integration projects.

In Conclusion

LiveRamp PCM is a significant player in the privacy-safe data collaboration space. It offers a robust solution for enhancing ad targeting, measurement, and data enrichment while protecting user privacy. While alternatives exist, LiveRamp s strengths lie in its Identity Graph, enterprise-level capabilities, and wide range of features.

To get a better grasp on LiveRamp PCM, it is recommended that you:

• Review Case Studies: Explore the LiveRamp website for real-world examples of how businesses are using PCM.
• Request a Demo: Get a live demonstration from LiveRamp to understand the platform s features and capabilities.
• Contact Sales: Speak to LiveRamp s sales team to discuss your specific needs and obtain a tailored quote.
• Compare Vendors: Research and compare LiveRamp PCM against its competitors to make an informed decision.

By taking these steps, you will be better equipped to determine if LiveRamp PCM is the right solution for your data collaboration needs.