Websites using Kustomer

Okay, let s break down Kustomer, covering its overview, revenue, alternatives, pricing, and customer care.

Kustomer: A Quick Overview

• What it is: Kustomer is a customer relationship management (CRM) platform specifically designed for customer service. It aims to unify customer data from various channels (email, chat, social media, phone, etc.) into a single view for agents. This allows agents to provide more personalized and efficient support.

• Key Features:

  • Unified Customer View: Consolidates customer interactions and data from various sources.
  • Workflow Automation: Automates repetitive tasks to improve agent efficiency.
  • Knowledge Base Integration: Provides agents with quick access to relevant information.
  • Reporting & Analytics: Offers insights into customer service performance.
  • AI-Powered Assistance: Provides tools like chatbot integration and smart routing.
  • Omnichannel Support: Handles interactions across different channels like email, chat, social media, phone, and more.

• Target Audience: Kustomer is typically aimed at larger businesses or those with complex customer service needs, especially in e-commerce, retail, and subscription-based services. It s built to scale and handle high volumes of interactions.

Revenue (Acquisition by Meta)

• Acquired by Meta (Facebook): Kustomer was acquired by Meta (formerly Facebook) in February 2022.

• Revenue Details: As Kustomer is now fully integrated into Meta, it doesn t publicly report its revenue separately. Its revenue is part of Meta s overall financial performance. Before the acquisition, information about annual recurring revenue was not available, but industry analysts estimated that Kustomer generated around 75-100 million USD annually.

Alternatives to Kustomer

There are many CRM and customer service platforms available. Here s a list of popular Kustomer alternatives:

• Salesforce Service Cloud: A robust and highly customizable CRM platform with a strong focus on customer service. It s a major competitor.
• Zendesk: A widely used customer service platform known for its ease of use and comprehensive feature set. Very popular for businesses of all sizes.
• HubSpot Service Hub: Integrated with the HubSpot CRM, offering a unified view of marketing, sales, and service. Ideal for businesses already using HubSpot.
• Freshdesk: A cloud-based customer service software with a focus on ticketing and self-service options.
• Intercom: A customer messaging platform that combines live chat, chatbots, and email marketing. Good for proactive engagement.
• Zoho Desk: Part of the Zoho suite, offering a cost-effective CRM and customer service solution.
• Help Scout: A customer service platform designed to feel like email, with collaborative features. Good for smaller teams who prefer a more personal touch.

When choosing an alternative, consider factors such as:

• Budget: Pricing varies significantly between platforms.
• Business Size: Some platforms are better suited for small businesses, while others are designed for enterprises.
• Specific Needs: Do you need advanced automation, omnichannel support, or specific integrations?
• Ease of Use: How easy is it for your agents to learn and use the platform?
• Scalability: Can the platform grow with your business?

Pricing

Since Kustomer is now part of Meta, pricing is more complex and less transparent. It s typically enterprise-level pricing.

• General Model (Pre-Acquisition): Kustomer used to operate with a subscription model, charging per agent per month. The exact pricing varied based on the features and level of support required.

• Current Pricing: To get accurate pricing information, businesses need to contact Meta directly for a custom quote. The pricing structure is most likely based on the organization size and the exact product features requested.

Customer Care & Support

• Meta Support: Customer care and support for Kustomer are now handled by Meta s support teams.

• Resources that used to be available (pre-acquisition):

  • Knowledge Base: Kustomer had an extensive knowledge base with articles, guides, and tutorials. Much of this may still exist within Meta s support documentation.
  • Community Forums: Kustomer had community forums where users could ask questions and share best practices.
  • Support Tickets: Users could submit support tickets to get help from Kustomer s support team.
  • Dedicated Account Managers: Larger customers often had dedicated account managers for personalized support.

• How to find support now: If you re a current Kustomer user or considering using it through Meta, the best approach is to contact your Meta/Facebook representative or consult the Meta for Business help center.

In summary Kustomer is a Customer Relationship Management software that allows businesses to provide better and more efficient customer support. The software was acquired by Meta in 2022 and its functionality and customer support are now incorporated within the Meta ecosystem.