Websites using Kswo

Okay, let s break down KSWO, focusing on the areas you ve requested: overview, revenue (estimated), alternatives, pricing (if applicable), and customer care.

Overview of KSWO

• What is KSWO? KSWO is a television station licensed to Lawton, Oklahoma, serving the Lawton–Wichita Falls, Texas, market. It is affiliated with ABC and also carries programming from other networks on its digital subchannels.
• Ownership: KSWO is owned by Gray Television.
• Coverage Area: Lawton, Oklahoma and Wichita Falls, Texas and surrounding areas. This is considered a medium-sized television market.
• Programming: Primarily ABC network programming (news, entertainment, sports). They also produce local newscasts, weather reports, and other community-oriented content.
• Key Features:
  • Local news coverage for southwest Oklahoma and North Texas.
  • ABC network programming.
  • Community involvement through local events and sponsorships.
  • Digital subchannels offering additional programming.

Revenue (Estimated)

• Private Company: KSWO is owned by Gray Television, a publicly traded company (GTN). However, the exact revenue for KSWO specifically is not publicly broken out. Gray Television reports its overall revenue.

• Revenue Drivers:

  • Advertising Sales: The vast majority of a local television station s revenue comes from selling advertising time during its programming. Rates vary based on viewership, time of day, and the popularity of the program.
  • Retransmission Fees: Cable and satellite providers pay television stations like KSWO to carry their signal. These fees are a growing source of revenue for broadcasters.
  • Digital Advertising: Revenue from their website and app.

• Estimating Revenue: It s very difficult to give a precise number without inside information. However, considering the size of the Lawton-Wichita Falls market and industry averages, a reasonable estimate for KSWO s annual revenue could be in the range of $5 million to $15 million. This is a wide range, but it reflects the many variables involved. This estimate is based on industry knowledge and reports on similar stations in comparable markets.

Alternatives to KSWO (for News/Information)

• Other Local TV Stations:
  • KAUZ-TV (CBS): The CBS affiliate in the market.
  • KJTL (Fox): The Fox affiliate in the market.
  • KFDX-TV (NBC): The NBC affiliate in the market.
• Newspapers:
  • The Lawton Constitution (Lawton, OK)
  • Times Record News (Wichita Falls, TX)
• Radio Stations: Numerous local radio stations provide news and information.
• Online News Sources:
  • KSWO s own website and app.
  • Other local news websites and blogs.
  • National news websites (CNN, Fox News, etc.).
• Social Media: Facebook, Twitter, etc. (Use with caution, as accuracy can vary).

Pricing (Advertising)

• Advertising Costs: KSWO sells advertising time to businesses and organizations. The cost of advertising varies widely depending on several factors:

  • Time of Day (Daypart): Prime time (evening) slots are the most expensive.
  • Program: Advertising during popular programs (e.g., network news, sporting events) commands higher rates.
  • Length of Spot: 30-second spots are common, but 15-second, 60-second, and longer spots are also available.
  • Frequency: Buying multiple spots (a package) often results in a lower per-spot cost.
  • Negotiation: Advertising rates are often negotiable, especially for larger advertisers.

• How to Get Pricing: To get specific advertising rates, you would need to contact KSWO s sales department directly.

Customer Care Details

• General Contact Information:

  • Address: 1401 SE 45th Street, Lawton, OK 73505
  • Phone: (580) 355-7000
  • Website: https://www.kswo.com/

• Specific Departments/Contacts:

  • News Tip Line: Usually available on their website or by phone.
  • Advertising Sales: Contact information should be on the website or through the main phone number.
  • Programming Inquiries: Contact information should be on the website or through the main phone number.

• Website Resources:

  • Contact Form: Many stations have a contact form on their website for general inquiries.
  • FAQ: A frequently asked questions section may address common issues.

• Social Media: KSWO is active on social media (Facebook, Twitter). You may be able to contact them through these channels, but response times can vary.

Key Takeaways

• KSWO is a key source of news and information for the Lawton-Wichita Falls area.
• Its revenue comes primarily from advertising and retransmission fees.
• Several alternatives exist for local news and information.
• Advertising rates vary considerably.
• Customer care is available through phone, website, and social media.

I hope this overview is helpful! Let me know if you have any other questions.