Websites using Kfvs12

Let s break down an overview of KFVS12, covering revenue, alternatives, pricing (primarily for advertising), and customer care details.

KFVS12 Overview: Heartland News

• What it is: KFVS12 is a CBS-affiliated television station serving the Paducah, Kentucky - Cape Girardeau, Missouri - Harrisburg, Illinois - Poplar Bluff, Missouri (Paducah–Cape Girardeau–Harrisburg–Mount Vernon) DMA (Designated Market Area). It s a local television station that broadcasts news, weather, sports, and entertainment programming.
• Call Sign Significance: KFVS stands for Keep Faithfully Vigilant and Sincere (though this is a historical backronym and not actively used in branding today). The 12 refers to its channel number.
• Ownership: KFVS12 is owned by Gray Television. Gray Television is a large broadcasting company owning stations across the United States.
• Key Programming:
  • Local News: KFVS12 is known for its local news coverage under the branding KFVS12 News or Heartland News. They have a team of reporters, anchors, and meteorologists covering news relevant to their viewing area. This includes local politics, crime, community events, and features.
  • Weather: Strong emphasis on weather coverage, especially important in the Midwest with varying weather patterns. KFVS12 Weather is a key part of their brand.
  • Sports: Coverage of local and regional sports, often high school and college sports in their viewing area.
  • CBS Network Programming: As a CBS affiliate, they broadcast popular CBS network shows including primetime dramas, comedies, news programs (like CBS Evening News, CBS Mornings, 60 Minutes), and sporting events (like NFL football, college basketball, PGA Tour events).
  • Syndicated Programming: Like most local stations, they also air syndicated programs (talk shows, game shows, reruns of popular series) to fill out their broadcast schedule.
• Multi-Platform Presence: KFVS12 operates beyond just television broadcasting. They have a strong online presence:
  • Website (KFVS12.com): Features news articles, weather forecasts, sports updates, video clips, live streaming of newscasts, and advertising information.
  • Mobile Apps: Offer news, weather, and potentially sports content through mobile apps for smartphones and tablets.
  • Social Media: Active on platforms like Facebook, Twitter, and Instagram to share news updates, interact with viewers, and promote their content.

Revenue

• Revenue Streams: KFVS12, like most local television stations, generates revenue primarily from two main sources:
  • Advertising: The largest source of revenue. They sell advertising time during their programming to local, regional, and national businesses. Advertising rates vary based on time slot, program popularity, and audience demographics. They offer various advertising packages including commercials, sponsorships, and digital advertising on their website and apps.
  • Retransmission Fees: Cable and satellite providers (like Spectrum, DirecTV, Dish Network) pay retransmission fees to local stations like KFVS12 to carry their signal on their systems. These fees are a significant and growing revenue stream for broadcast stations.
• Specific Revenue Figures: KFVS12 s exact revenue figures are NOT publicly available as an individual station. Since it s owned by Gray Television, its financial performance is rolled into Gray Television s overall financial reports. Gray Television is a publicly traded company, and their overall revenue is reported, but not broken down by individual station.
• Factors Influencing Revenue: KFVS12 s revenue is influenced by:
  • Market Size: The Paducah-Cape Girardeau-Harrisburg-Poplar Bluff DMA is a mid-sized market. Larger markets generally generate more advertising revenue.
  • Ratings and Viewership: Higher ratings and viewership attract more advertisers and command higher advertising rates. The popularity of their local news, CBS network programming, and overall station brand impacts viewership.
  • Economic Conditions: Local and national economic conditions affect advertising spending. During economic downturns, advertising budgets are often reduced.
  • Competition: Competition from other local TV stations and digital media in the market affects their ability to attract advertising revenue.
  • Digital Revenue Growth: Like all media companies, KFVS12 is focused on growing digital revenue through online advertising and potentially other digital ventures.

Alternatives

When considering alternatives for KFVS12, it depends on what perspective you re taking:

• For Viewers (News & Entertainment):

  • Other Local TV Stations: Within the Paducah-Cape Girardeau-Harrisburg-Poplar Bluff DMA, viewers have access to other network affiliates:
    • WPSD-TV (NBC): Competes directly with KFVS12 for news viewers and provides NBC network programming.
    • WSIL-TV (ABC): Another major network affiliate offering ABC programming and local news.
    • KBSI-TV (Fox): Fox affiliate with its own local news and Fox network content.
    • WQWQ-LP (MyNetworkTV): MyNetworkTV affiliate.
    • WSIU-TV (PBS): Public Broadcasting Service affiliate.
  • Cable News Channels: National cable news channels like CNN, MSNBC, Fox News, and NewsNation provide 24/7 news coverage.
  • Streaming News Services: Various streaming services offer news content, both national and local (some may have partnerships with local stations or offer aggregated news feeds).
  • Digital News Websites & Apps: Many local and national news websites and apps provide text-based and video news content. This includes KFVS12 s own website and app, as well as other local and national news sources.
  • Social Media: Platforms like Facebook, Twitter, and YouTube are used by many to consume news, though reliability and source verification can be issues.
  • Radio: Local radio stations also provide news, weather, and information.

• For Advertisers:

  • Other Local TV Stations: Competitors like WPSD-TV, WSIL-TV, and KBSI-TV are direct alternatives for reaching the same viewing audience.
  • Radio Advertising: Local radio stations offer another avenue for reaching the local market.
  • Newspapers & Print Advertising: Local newspapers and magazines can target specific demographics and geographic areas.
  • Digital Advertising:
    • Local News Websites and Apps: Advertising on the websites and apps of other local news providers.
    • Social Media Advertising: Targeted advertising on platforms like Facebook, Instagram, etc., to reach local audiences.
    • Search Engine Marketing (SEM): Google Ads and similar platforms to reach people searching for local products and services.
    • Local Online Directories and Listings: Platforms like Yelp, Google My Business, etc.
    • Streaming Video Advertising (OTT/CTV): Advertising on streaming platforms and connected TVs.
  • Out-of-Home Advertising: Billboards, bus ads, etc., for local visibility.

Pricing (Primarily for Advertising)

• Advertising Costs: KFVS12 s advertising pricing is highly variable and depends on many factors:

  • Time Slot/Daypart: Prime time (evening hours) is the most expensive, followed by early morning and late news. Daytime and overnight slots are generally less expensive.
  • Program Popularity: Advertising during highly rated programs or special events (like local news during major weather events or network primetime shows) is more expensive.
  • Ad Length: 30-second commercials are standard, but 15-second and longer spots are also available, with pricing adjusted accordingly.
  • Frequency and Package Deals: Advertisers often buy packages of commercials to run over a period of time (weeks, months). Bulk buys and longer-term contracts often come with discounted rates.
  • Target Audience Demographics: Pricing can be influenced by the demographics of the target audience the advertiser wants to reach.
  • Negotiation: Advertising rates are often negotiable, especially for larger advertisers and long-term commitments.
  • Digital Advertising Rates: Digital advertising on KFVS12 s website and apps is priced based on impressions (number of times ads are shown), clicks, or other metrics.

• General Price Ranges (Very Rough Estimates - Highly Variable):

  • Local News Commercials (30-second): Could range from a few hundred dollars to several thousand dollars per spot, depending on the factors above.
  • Prime Time Network Programming: More expensive than local news, potentially in the thousands of dollars per spot.
  • Digital Advertising: Costs vary widely depending on the type of digital advertising and targeting options used.

• How to Get Specific Pricing: Businesses interested in advertising on KFVS12 should contact their advertising sales department directly. You can usually find contact information on the KFVS12.com website, typically under an Advertise with Us or Contact Us section. They will provide a media kit, rate card, and can create custom advertising proposals.

Customer Care Details

• Contacting KFVS12: KFVS12 offers various ways for viewers and customers to contact them:

  • General Contact Information: Usually found on their website (KFVS12.com) under Contact Us or About Us. This might include:
    • Phone Numbers: For general inquiries, news tips, advertising sales, etc.
    • Email Addresses: For specific departments (news@kfvs12.com, advertising@kfvs12.com, etc.).
    • Physical Address: For mail correspondence or in-person visits (though visiting a TV station is usually not for general customer service).
  • News Tips: They usually have a specific section or email/phone number for submitting news tips or story ideas.
  • Advertising Inquiries: Dedicated contact information for businesses interested in advertising.
  • Website Contact Forms: Many websites have online forms to submit questions or feedback.
  • Social Media: You can reach out to them through their social media channels (Facebook, Twitter), but these are often better for public engagement rather than private customer service issues.

• Types of Customer Care Interactions:

  • Viewer Inquiries: Questions about programming, technical issues (signal problems, website issues), news coverage, etc.
  • Advertising Clients: Working with advertising sales representatives to plan campaigns, get pricing, and manage ad placements.
  • Community Engagement: KFVS12 often participates in community events and initiatives, and viewers might interact with them at these events.
  • News Source Interactions: People may contact them to provide news tips, be interviewed for stories, or provide information relevant to news coverage.

• Response Times: Response times for customer inquiries can vary. For urgent issues (like reporting breaking news or technical problems during a broadcast), they may respond quickly. For general inquiries, it might take a day or two to get a response.

In Summary:

KFVS12 is a vital local news and information source in the Paducah-Cape Girardeau-Harrisburg-Poplar Bluff market. It operates as a business reliant on advertising and retransmission revenue, and competes with other local media outlets and the broader digital media landscape. For viewers, it provides free over-the-air television programming, and they offer various customer care channels for inquiries. For advertisers, it offers a platform to reach a significant local audience through television and digital advertising, with pricing that is tailored to specific needs and market conditions.