Websites using Kcrg

Okay, let s break down KCRG, a local television station in Cedar Rapids, Iowa.

KCRG Overview

• Call Sign: KCRG-TV
• Affiliation: ABC (American Broadcasting Company)
• Market: Cedar Rapids-Waterloo-Iowa City-Dubuque, IA (DMA - Designated Market Area)
• Ownership: Gray Television (a large broadcast television group)
• Programming: Provides a mix of ABC network programming (news, entertainment, sports), local news, local sports coverage, weather, and community-focused content.
• Digital Platforms: Operates a website (kcrg.com) and mobile apps with news, weather, and on-demand content.
• Community Presence: Engages with the local community through news coverage, sponsorships, and special events.

Revenue

• Advertising Sales: KCRG s primary revenue source is from the sale of advertising time on its television broadcasts and digital platforms. This includes national, regional, and local advertising.
• Retransmission Fees: As part of Gray Television, KCRG receives retransmission fees from cable and satellite providers who carry the station s signal.
• Digital Revenue: Revenue is also generated through digital advertising, including website and mobile app ads, as well as potentially through content partnerships and sponsored content.
• Other: There may be other revenue streams, such as sponsorships of special events or content.
• Specific Figures: As a privately held company owned by Gray Television, KCRG s exact revenue figures are not publicly disclosed. However, financial performance will be tied to the broader TV advertising market and Gray s overall results.

Alternatives

For viewers in the Cedar Rapids market, alternatives to KCRG for news, entertainment, and local information include:

• Other Local Television Stations:
  • KWWL (NBC Affiliate)
  • KFXA (Fox Affiliate)
  • KPXR (Ion Affiliate)
  • Mediacom Local Cable Access channels
• Digital/Online News Sources:
  • Local news websites and apps (e.g. The Gazette, local radio stations)
  • National news organizations (CNN, MSNBC, etc.)
  • Social media news feeds
• Streaming Services:
  • Streaming services for network programs (Hulu, Paramount+, YouTubeTV)
  • General entertainment streaming platforms (Netflix, Prime Video, Disney+)
• Radio: Local radio stations also provide news, traffic, and weather coverage
• Podcasts: Local news and information podcasts may be available.

For advertisers, alternatives include:

• Other Local Television Stations: As above
• Digital Advertising Platforms: Google Ads, social media advertising (Facebook, Instagram), local news websites.
• Print Advertising: Local newspapers and magazines.
• Radio Advertising: Local radio stations.
• Out-of-Home Advertising: Billboards, local events.
• Direct Mail: Local print advertising sent to consumers homes.

Pricing

• Advertising Rates: Advertising pricing on KCRG varies greatly depending on several factors:
  • Daypart: The time of day an ad runs (primetime being the most expensive).
  • Program: Some programs are more popular and command higher rates.
  • Ad Length: 15-second, 30-second, and 60-second spots are common.
  • Frequency: Advertisers that run more spots or commit for a longer period may receive discounted rates.
  • Package Deals: KCRG may offer package deals that combine television and digital advertising.
• Digital Advertising: Digital advertising rates are based on impressions, clicks, and other engagement metrics, and can vary based on platform (website, mobile app)
• Negotiation: Advertising pricing is often negotiable, particularly for larger advertisers or agencies.
• Contacting Sales: To get specific ad pricing, advertisers typically need to contact KCRG s sales department directly.

Customer Care Details

• General Contact:
  • Website: kcrg.com (usually has contact information on a Contact Us page)
  • Phone: The main station phone number is likely on their website or found through a search.
  • Email: May be available on the website for general inquiries, specific departments, or news tips.
• Specific Departments:
  • News: For news tips, viewer feedback, etc.
  • Advertising Sales: For businesses interested in advertising.
  • Programming: For general questions about the station s schedule.
  • Technical Support: For issues with signal reception, or accessing the website or app.
• Social Media: KCRG has a social media presence (e.g. Facebook, Twitter/X). These can be used for interaction with the public, as well as to stay up-to-date on news.
• Community Engagement: KCRG participates in community events, and reaching out through those channels is possible.

Key Takeaways:

• KCRG is a major ABC-affiliated television station in the Cedar Rapids-Waterloo market.
• Its revenue comes primarily from advertising and retransmission fees.
• Consumers have many alternatives, including other TV stations, streaming services, and digital outlets.
• Advertising costs vary greatly based on several factors and typically require direct contact to the station s sales team.
• Customer care details are available through the website, email, phone, and social media.

To get the most up-to-date and specific information (e.g. current pricing, contact details, specific programs), it is best to check their official website (kcrg.com) or contact them directly.