Websites using Kantar

Okay, let s break down Kantar, covering its overview, revenue, alternatives, pricing, and customer care details.

Overview of Kantar

• What is Kantar? Kantar is a global data, insights, and consulting company. They provide a wide range of services and solutions to help businesses understand consumer behavior, market trends, and brand performance. Essentially, they help organizations make better decisions through data-driven insights.
• History: Originally part of WPP, Kantar became an independent company in 2019 after being acquired by Bain Capital Private Equity. While no longer directly under WPP, Kantar still works with them and other major agencies globally.
• Focus Areas: Kantar s offerings cover a broad spectrum, including:
  • Market Research: Consumer panels, surveys, ad effectiveness testing.
  • Brand Strategy: Brand building, brand equity, brand performance measurement.
  • Customer Experience: Customer journey mapping, satisfaction measurement, customer analytics.
  • Media Measurement: Audience measurement, media planning, advertising effectiveness.
  • Analytics & Consulting: Data modeling, predictive analytics, strategic consulting.
• Key Industries: Kantar works across various sectors such as:
  • Consumer Packaged Goods (CPG)
  • Retail
  • Financial Services
  • Healthcare
  • Technology
  • Automotive
  • Media & Entertainment

Revenue

• Private Company: As a privately held company, Kantar s exact revenue figures aren t always publicly disclosed.
• Estimated Scale: However, industry estimates suggest Kantar is a significant player in the global market research and insights industry, with annual revenue in the billions of dollars.
• Global Presence: Their scale is supported by their global reach, with operations in numerous countries across the Americas, Europe, Asia-Pacific, and the Middle East.

Alternatives to Kantar

The market research and insights space is competitive. Here are some notable alternatives to Kantar:

• Nielsen: A major competitor, especially in media measurement and consumer panels.
• Ipsos: Another global player offering a similar range of research and insights services.
• GfK: A German market research firm with a strong presence in Europe and beyond.
• Qualtrics: Primarily known for its experience management software but also provides robust research tools.
• Forrester Research: Focused on technology and business research and consulting.
• Gartner: Provides research, insights, and advisory services in the tech and IT space.
• Local or Boutique Firms: There are also many smaller, specialized agencies that cater to specific industries or research needs.
• DIY Platforms: Companies like SurveyMonkey, Google Forms, and Typeform allow for in-house research. (Note that these often lack the sophisticated data analysis and consulting services that Kantar provides.)

Pricing

• Complex & Custom: Kantar s pricing is highly variable and depends on a wide range of factors, including:
  • Project Scope: Complexity of the research, number of markets, sample sizes, and methodologies involved.
  • Service Type: Specific services utilized (e.g., tracking studies, brand strategy, ad testing).
  • Data Needs: Type and volume of data required.
  • Geographic Coverage: The number of regions and countries included.
  • Consulting Hours: The level of consulting and analysis involved.
• Project-Based Quotes: Kantar typically provides customized quotes based on the specific client needs.
• High-End Market: Generally considered on the higher end of the pricing spectrum due to the scale, sophistication, and expertise they provide.

Customer Care Details

• Dedicated Account Managers: Clients usually have a dedicated account manager who serves as a primary point of contact.
• Project Teams: Projects often involve dedicated teams of researchers, analysts, and consultants.
• Global Support: Kantar has a global presence, offering support in multiple languages and time zones.
• Training and Onboarding: For certain services or platforms, Kantar may provide training to its clients.
• Online Platforms and Resources: Some of Kantar s offerings are delivered via online platforms. Clients usually have access to support materials and resources.
• Contact Information: You can find contact details for specific offices and business units on Kantar s website (www.kantar.com).

Key Considerations When Choosing a Research Partner

• Your Specific Needs: What are your research objectives? What kind of insights do you need?
• Budget: How much can you realistically allocate to research?
• Expertise: Does the agency have experience in your industry or with the methodology you require?
• Data Quality and Reliability: How robust are their data collection and analysis methods?
• Technology and Tools: What platforms or technology do they use?
• Reputation and Track Record: What is their reputation in the market?

In Summary:

Kantar is a major global player in the market research, data, and insights industry. They offer a wide range of services, operate at scale, and are generally considered a premium provider. Pricing is highly dependent on the specific requirements of each client, and they are typically used by larger organizations needing complex, comprehensive insights. It s essential to carefully evaluate your specific needs and budget before engaging with Kantar or any market research provider.