Websites using KISSmetrics

Okay, let s break down KISSmetrics, covering its overview, revenue (as best as publicly available), alternatives, pricing, and customer care details.

KISSmetrics Overview

KISSmetrics is a web analytics platform focused on understanding individual user behavior rather than just aggregate data. It aims to help businesses, particularly those with subscription models or high customer lifetime value, optimize their user experience and drive growth.

Here s a breakdown of its key features and philosophy:

• People-Based Tracking: Unlike traditional analytics that often focus on pageviews and sessions, KISSmetrics tracks individual users across devices and browsers. This provides a more holistic view of a customer s journey.
• Behavioral Analytics: KISSmetrics excels at analyzing how users interact with your website or product. This includes tracking events, conversions, and funnels.
• Cohort Analysis: It allows you to group users based on shared characteristics and track their behavior over time. This is crucial for understanding retention, churn, and the long-term value of different customer segments.
• Attribution: KISSmetrics helps you understand which marketing channels are most effective at driving conversions and revenue.
• Reporting & Visualization: The platform provides various reports and visualizations to make it easier to understand the data.

Key Benefits of using KISSmetrics:

• Deeper User Insights: Go beyond basic traffic metrics and understand the why behind user actions.
• Improved Retention: Identify at-risk users and proactively address their needs.
• Optimized Funnels: Pinpoint drop-off points in your user journey and make data-driven improvements.
• Data-Driven Decisions: Make better informed decisions on product development, marketing, and overall business strategy.

Revenue (Public Information):

KISSmetrics is a privately held company, so they do not publicly disclose their revenue figures. Therefore, an exact number is not available.

• Industry Estimates: Based on industry reports and speculation, it s generally believed that KISSmetrics is a significant player in the behavioral analytics space, with a revenue that would place them in the tens of millions of dollars annually.
• Valuation: As a private company, there s no public valuation available.

Alternatives to KISSmetrics

The analytics landscape is quite competitive. Here are some key alternatives, each with its own strengths:

• Mixpanel: A strong competitor that also focuses on user behavior analytics. Mixpanel is known for its robust features, ease of use, and strong focus on mobile app analytics.
• Amplitude: Another leading behavioral analytics platform, known for its sophisticated reporting, user segmentation, and data exploration capabilities. Often chosen for its comprehensive feature set.
• Heap: A popular option that automatically captures user interactions, reducing the need for manual event tracking. It s often favored for its ease of setup and comprehensive data collection.
• Google Analytics (GA4) + BigQuery: While GA4 is more general-purpose, it can be used for user behavior analytics when combined with BigQuery for advanced data analysis. It s often a more budget-friendly option for organizations that already use Google s ecosystem.
• Adobe Analytics: A more enterprise-level solution often used by large companies, offering advanced features and customization options.
• Segment: Segment acts as a Customer Data Platform (CDP) which can centralize customer data and send it to analytics tools like KISSmetrics, Mixpanel, etc. It simplifies data management and integration.

Choosing an Alternative

The best alternative for you depends on your specific needs, budget, and technical capabilities. Consider factors like:

• Data Complexity: How much data do you need to analyze?
• Reporting Needs: What kind of reports and visualizations are crucial for your business?
• Team Expertise: How comfortable is your team with complex analytics tools?
• Budget: What s your budget for an analytics platform?
• Integration: How easily will the tool integrate with your existing tech stack?

KISSmetrics Pricing

KISSmetrics offers tiered pricing based on the number of tracked users and data volume. They often customize plans to individual business requirements. Here s a general idea:

• Free Trial: They typically offer a free trial period to explore the platform.
• Paid Plans: Paid plans can range from a few hundred dollars per month for startups to thousands of dollars per month for larger enterprises.
• Customized Pricing: They are known for offering customized plans, especially for enterprise clients, based on specific requirements, such as data volume and support needs.
• Contact Sales: The most accurate and up-to-date pricing information is obtained by directly contacting their sales team.

Customer Care Details

KISSmetrics offers various support channels to assist its users:

• Knowledge Base: They maintain a comprehensive knowledge base with articles, tutorials, and documentation.
• Email Support: Users can typically submit support requests via email.
• Chat Support: They often offer live chat support for immediate assistance.
• Phone Support: Higher-tier plans or enterprise clients usually have access to phone support.
• Dedicated Account Manager: Enterprise clients often receive a dedicated account manager for personalized assistance and training.

Overall, the general trend in customer care for KISSmetrics is that:

• Priority is given to higher-tier and enterprise clients.
• Self-service documentation and email support are generally available for all users.

In Summary:

KISSmetrics is a powerful behavioral analytics platform ideal for businesses that want to go beyond basic traffic metrics and understand the why behind user behavior. However, it s important to compare its pricing and features with alternatives like Mixpanel, Amplitude, or Heap to find the best fit for your needs. Keep in mind that their pricing is not publicly published and will likely be negotiated with their sales team.