Websites using Invibes

Okay, let s break down Invibes, covering its overview, revenue (as best as publicly available), alternatives, pricing, and customer care.

Invibes: Overview

Invibes is a French ad tech company specializing in in-feed advertising. They focus on delivering non-intrusive, native video and display ads directly within the editorial content of premium publishers websites and apps.

Here s a summary of their key aspects:

• Native In-Feed Advertising: Their core offering is placing ads seamlessly within the natural flow of content, aiming for higher engagement and less disruption than traditional banner ads.
• Video-First Approach: They prioritize video ad formats, leveraging their understanding of attention metrics to deliver more impactful campaigns.
• Premium Publisher Network: They work with a curated network of high-quality publishers, ensuring brand safety and reach to relevant audiences.
• Technology-Driven: They have developed proprietary technology to optimize ad delivery, targeting, and measurement.
• Global Reach: They operate in multiple countries across Europe, Asia, and the Americas.
• Focus on Attention: They emphasize the importance of attention in digital advertising and offer solutions to measure and maximize it.
• Brand Safety: They prioritize brand safety by only working with vetted publishers and implementing sophisticated verification systems.

Revenue

Pinpointing Invibes exact revenue figures can be tricky as it is a publicly traded company (listed on the Euronext Growth Paris stock exchange). Here s what we can say based on available information:

• Publicly Traded Company: As a public company, they do release financial reports, which is the best source for exact figures.
• Growth Trajectory: Invibes has demonstrated consistent growth in revenue over the past few years. Their financial reports generally showcase the annual revenue numbers.
• Varies by Region: Revenue performance might differ across the regions they operate in.

Where to find their financial reports:

• Invibes Investor Relations Website: Start by visiting the investor relations section of their official website. You ll typically find annual reports, press releases, and investor presentations.
• Euronext Website: You can also find information related to Invibes through the Euronext stock exchange site.

Alternatives

The in-feed advertising space is competitive. Here are some key alternatives to Invibes, categorized for clarity:

• Other Native Advertising Platforms:

  • Outbrain: A large native advertising platform with a wide reach and focus on content recommendations.
  • Taboola: Similar to Outbrain, offering native ad placements across a vast publisher network.
  • Sharethrough: Specializes in native video advertising, often integrated within content feeds.

• Programmatic Video Platforms:

  • Google Display & Video 360: A powerful platform for programmatic advertising, including video, with extensive targeting options.
  • The Trade Desk: A leading independent demand-side platform (DSP) that enables programmatic video buying.
  • Adobe Advertising Cloud: Another robust DSP with capabilities for video and other formats.

• Social Media Advertising:

  • Facebook/Instagram Ads: Offer in-feed video ads within social media platforms.
  • LinkedIn Ads: Focus on professional audiences with in-feed ad options.
  • TikTok Ads: Increasingly popular for short-form video advertising within the TikTok feed.

• Publisher Direct Deals:

  • Working directly with premium publishers to secure in-feed placements can also be an alternative, though it requires more manual effort.

Why Choose an Alternative?

• Cost: Pricing models and overall campaign costs can vary significantly.
• Target Audience: Different platforms may excel in reaching specific demographic groups.
• Publisher Network: The quality and reach of the publisher network can be a crucial factor.
• Features and Technology: Each platform offers different features, reporting capabilities, and automation tools.
• Integration and Support: The ease of integration with other tools and the level of support provided can be critical.

Pricing

Invibes pricing model isn t typically disclosed publicly. However, here s what you can generally expect in the world of in-feed advertising:

• CPM (Cost Per Mille or Cost Per Thousand): This is the most common model, where advertisers pay for every 1,000 ad impressions.
• CPV (Cost Per View): Used more for video ads, where you pay when a user watches a specific portion of the video (e.g., 5 seconds, 10 seconds).
• CPC (Cost Per Click): While less common in pure native advertising, you might encounter it, where you pay when a user clicks on your ad.
• Programmatic Bidding: Many in-feed ad platforms operate on a programmatic auction system, meaning pricing varies based on competition, targeting, and other factors.
• Negotiated Rates: For larger accounts or strategic partnerships, negotiated rates might be possible.
• Minimum Spend: Many platforms have minimum monthly or campaign spend requirements.

To get accurate pricing information from Invibes:

• Contact their sales team directly: The best way to get pricing specifics is to reach out to Invibes and discuss your requirements. They will provide a tailored quote based on your campaign objectives and needs.

Customer Care Details

• Contact Forms and Information: Typically, you can find contact forms and general contact information on the Contact Us or Support sections of their website.
• Dedicated Account Managers: For clients, Invibes usually assigns dedicated account managers to provide ongoing support and guidance.
• Email Support: You can usually reach customer care through email.
• Online Documentation: They likely have documentation, FAQs, and knowledge base materials available for self-service support.
• Case Studies and Success Stories: They often showcase case studies that demonstrate how they have helped clients, which can be valuable for prospective customers.

In Summary

Invibes offers a specialized approach to in-feed advertising with a strong focus on video and a curated publisher network. While they are a growing force in the ad tech space, it is essential to consider your specific needs, goals, and budget when choosing the right advertising solution. Comparing Invibes with other alternatives in the market will help you make an informed decision. Remember to contact their sales team to receive precise pricing and personalized recommendations.