Websites using Integral Ad Science

Okay, let s break down Integral Ad Science (IAS), covering its overview, revenue, alternatives, pricing, and customer care.

Overview

Integral Ad Science (IAS) is a global technology company focused on digital advertising verification. In simple terms, they help advertisers ensure their ads are:

• Viewable: Seen by real users, not bots or hidden behind other content.
• Brand Safe: Displayed on websites and apps that align with brand values and avoid harmful content (hate speech, fake news, etc.).
• Fraud Free: Not impacted by click fraud, impression fraud, or other malicious activities.
• Contextually Relevant: Placed near content that is relevant to the ad and the target audience.
• Geographically targeted - ensures ads reach desired region
• Ad Quality: - verify that the ads served are correct

IAS provides a suite of solutions that use machine learning and data analysis to monitor and optimize ad campaigns across various digital channels (web, mobile, video, in-app). They integrate with major ad platforms and publishers to provide a seamless verification process.

Key Services Offered:

• Pre-bid Targeting: Helps advertisers avoid wasted spend by targeting quality inventory before a bid is placed.
• Post-bid Verification: Analyzes the performance of ads after they are served to identify areas for improvement.
• Context Control: Provides content classification and contextual targeting tools.
• Supply Path Optimization: Helps advertisers find the most efficient and direct routes to reach their target audiences.

IAS Revenue:

IAS is a publicly traded company (NASDAQ: IAS). Its revenue has been growing steadily, reflecting the increasing need for ad verification in the digital advertising ecosystem.

• Recent Revenue: For the year 2023, IAS reported total revenue of $483.5 million, up 16% from the year before.
• Growth: IAS has experienced consistent double-digit revenue growth, driven by demand for its verification services across the digital advertising ecosystem.
• Sources: IAS’s public financial reporting and Investor Relations pages are a key source for revenue and financial information.

Alternatives to Integral Ad Science:

The ad verification space has several other players. Some of the most prominent alternatives to IAS include:

1. DoubleVerify (DV): A major competitor of IAS, DoubleVerify also offers a comprehensive suite of verification solutions, focusing on similar areas like viewability, brand safety, and fraud detection.
2. Oracle Moat: Part of the Oracle Advertising and Customer Experience suite, Moat provides measurement and analytics tools for digital advertising.
3. Comscore: Comscore is a global measurement company that provides audience insights and advertising verification.
4. Pixalate: Focuses specifically on fraud prevention and compliance in the ad tech ecosystem. They also focus heavily on connected TV (CTV) inventory.
5. Meeting Media: Offers Brand Safety and suitability solutions, based on contextual AI, powered by Natural Language Processing
6. IAS own platform: IAS also offers its own alternative solutions under different names

Factors to consider when choosing an alternative:

• Specific Needs: Some alternatives might specialize in certain areas (e.g., CTV, mobile in-app).
• Platform Integration: Ensure the solution integrates well with your existing ad platforms and workflow.
• Pricing: Cost structures can vary significantly.
• Reporting & Analytics: Consider the level of transparency and detail provided in reporting.
• Customer Support: Check for the level and responsiveness of customer service.

Pricing

IAS does not publicly list its pricing on its website. Ad verification pricing generally follows the below models:

• CPM (Cost Per Mille or Cost per Thousand Impressions): Pricing is typically per thousand impressions verified.
• Platform or Service Fee: Some providers may charge a monthly or annual platform fee in addition to impression-based costs.
• Volume Discounts: Larger advertisers or agencies may be eligible for discounted rates.
• Custom Contracts: Many verification solutions tailor pricing to individual client needs.

To Get a Quote: * Reach out to IAS directly through their website or a sales contact. * Provide details of your average monthly ad spend or volume to get a quote. * Request a trial to test their tools and verify fit.

Customer Care

IAS provides several customer care options:

• Dedicated Account Managers: Larger accounts typically have dedicated account managers to assist with onboarding, training, and ongoing support.
• Help Center and Knowledge Base: Provides articles, FAQs, and documentation for self-service support.
• Support Tickets: You can submit support tickets for technical issues or questions through their platform or email.
• Online Resources and Training: IAS provides online webinars and training resources to get users familiar with their tools.

Key Takeaways

• IAS is a significant player in the ad verification space, focused on ensuring viewability, brand safety, and fraud-free advertising.
• They offer a suite of tools for both pre-bid targeting and post-bid verification.
• IAS reports consistent growth in revenue.
• There are several strong alternatives to IAS, including DoubleVerify, Oracle Moat, and Comscore.
• Pricing is generally based on CPM and volume, and you will need to reach out for a custom quote.
• IAS offers various customer care options such as account managers, help centers, and support tickets.

Recommendations

• Assess Your Needs: Determine what verification metrics are most important for your campaigns.
• Request Demos: Schedule demos with IAS and a few alternatives to compare their features and usability.
• Consider Trials: Conduct trials to see how well each platform works with your actual advertising data.
• Ask Detailed Questions: Inquire about pricing, integration capabilities, and customer support levels before making a decision.

Let me know if you have any other questions.