Websites using Informz

Okay, let s break down Informz, covering its overview, revenue, alternatives, pricing, and customer care details.

Informz Overview

Informz is an email marketing and automation platform designed specifically for associations, non-profits, and membership organizations. It s known for its features that cater to the unique needs of these types of groups, including:

• Membership Management Integration: It integrates with popular association management systems (AMS) and constituent relationship management (CRM) platforms, allowing for seamless data syncing and personalized communication based on membership status, event registrations, and more.
• Targeted Segmentation: Offers advanced segmentation tools to reach specific member groups based on various criteria, ensuring relevant messaging.
• Event Management Features: Allows organizations to promote, manage, and track events within the email platform.
• Automated Email Workflows: Enables organizations to set up automated email series for new members, renewals, event reminders, and other common communication needs.
• Reporting and Analytics: Provides detailed insights into email performance, member engagement, and campaign effectiveness.
• Support for Compliance: Includes features to help organizations comply with data privacy regulations such as GDPR and CAN-SPAM.
• Focus on Deliverability: Offers tools and features designed to improve email deliverability and ensure messages reach inboxes.

Key Features (in more detail)

• Email Editor: Drag-and-drop editor for creating professional-looking emails without needing coding expertise.
• Personalization: Ability to personalize email content based on member data.
• Surveys & Forms: Tools to create surveys and forms to collect feedback and data from members.
• Social Media Integration: Options to share email content on social media platforms.
• A/B Testing: Ability to test different email elements to optimize campaign performance.
• Preference Center: Tools to manage member communication preferences and ensure compliance.

Revenue

• Privately Held: Informz is a privately held company, so its exact revenue figures are not publicly disclosed.
• Part of Higher Logic: Informz was acquired by Higher Logic in 2017. Higher Logic is a larger SaaS company focused on engagement platforms for associations. While Higher Logic revenue is also private, it can be estimated that Informz contributes to the overall financial success of Higher Logic as an integrated part of their overall offering.

Alternatives to Informz

If Informz doesn t seem like the perfect fit, here are some alternatives to consider. Note that not all alternatives offer the same deep integration with AMS platforms.

• Higher Logic Marketing Automation: (Often considered a direct competitor, given its parent company).

  • Strengths: Deeper integration with other Higher Logic products, geared towards association needs.
  • Weaknesses: May be more expensive, focused on the broader Higher Logic ecosystem.

• Mailchimp:

  • Strengths: User-friendly interface, wide range of integrations, good for smaller organizations.
  • Weaknesses: Not specifically designed for associations, fewer AMS integrations.

• Constant Contact:

  • Strengths: Simple to use, good for small businesses and organizations.
  • Weaknesses: Fewer advanced automation features, can be more expensive for larger lists.

• ActiveCampaign:

  • Strengths: Strong automation features, good for sales and marketing.
  • Weaknesses: More complex, may have a steeper learning curve.

• Emma:

  • Strengths: Good for marketing teams, solid customer support.
  • Weaknesses: May be less geared for complex associations.

• HubSpot Marketing Hub:

  • Strengths: All-in-one marketing platform, comprehensive suite of tools.
  • Weaknesses: Can be expensive, more of a general marketing tool.

• iMIS Email Marketing (by ASI):

  • Strengths: Directly integrated with iMIS AMS (If you use iMIS).
  • Weaknesses: Only if you are an iMIS user.

Pricing

• Subscription-Based: Informz uses a subscription-based pricing model, usually monthly or annually.
• Customizable: Pricing is typically based on a combination of factors, including:
  • Number of contacts (email addresses) in your database
  • Number of emails sent per month or year
  • Specific features and integrations required
• Get a Quote: It s best to contact Informz (or Higher Logic) directly for a custom quote based on your specific needs. Be prepared to provide details about your organization s size, contact list, and goals.

Customer Care Details

• Customer Support: Informz/Higher Logic generally offer customer support through various channels:
  • Email: Support tickets can usually be submitted through the platform.
  • Phone: Direct phone support may be available for some plans.
  • Knowledge Base: They usually provide a self-service knowledge base and help articles.
  • Training and Onboarding: Depending on the package, they may provide initial onboarding and training resources.
• Reputation: Higher Logic is generally regarded as having good customer support within the association industry.

Summary

Informz is a robust email marketing platform that is strategically positioned to handle the needs of associations, non-profits, and membership organizations by offering tailored solutions for membership management, targeted communication, and event management. While exact revenue figures aren t public, it s a key part of the Higher Logic ecosystem. Pricing is subscription-based and requires a custom quote. When considering alternatives, consider if their integration with your AMS is a priority. Customer care is generally regarded as positive.

To get the best information, I recommend:

• Visiting the Informz or Higher Logic website for the most up-to-date information.
• Requesting a demo and custom quote to evaluate whether Informz meets your specific requirements and budget.
• Researching customer reviews of both Informz and any alternatives you re considering.

I hope this provides a comprehensive overview of Informz. If you have any more questions, feel free to ask!