Websites using Impel

Okay, let s break down Impel, covering its overview, revenue information (though limited), alternatives, pricing, and customer care details.

Impel Overview

Impel is a digital engagement and merchandising platform specifically designed for the automotive industry. It focuses on helping dealerships improve their online presence and convert website visitors into leads and ultimately sales. Here s a more detailed look:

• Core Functionality:

  • Personalized Digital Showrooms: Impel creates interactive and engaging virtual showrooms using 360° imagery, videos, and rich media. These showcases allow customers to walk around vehicles online, exploring features and options in detail.
  • AI-Powered Personalization: The platform leverages AI to personalize the shopping experience based on individual user behavior and preferences, suggesting relevant vehicles and features.
  • Lead Capture & Engagement Tools: Impel offers various tools to capture customer data, initiate conversations, and nurture leads throughout the sales funnel, including live chat, contact forms, and appointment scheduling.
  • Integration with Dealership Systems: It integrates with CRM systems, inventory management platforms, and other tools commonly used by dealerships, ensuring a smooth workflow and data synchronization.
  • Mobile-First Design: The platform is designed to be user-friendly on all devices, catering to the mobile-first browsing habits of modern car shoppers.

• Target Audience: Primarily automotive dealerships (new and used), OEM manufacturers and associated automotive businesses.

• Key Benefits:

  • Enhanced online shopping experience
  • Increased lead generation
  • Improved website conversions
  • Greater customer engagement
  • Reduced time-to-sale
  • Competitive advantage through innovative technology

Revenue

• Private Company: Impel is a privately held company, and specific revenue figures are not publicly available. This is common for companies that haven t gone public or don t need to disclose their financials.
• Growth Trajectory: However, they are a growing entity in the automotive industry and are known to be increasing their revenue at a high rate.

Alternatives

While Impel stands out with its focus on interactive visual experiences, here are some notable alternatives in the automotive digital engagement space:

1. SpinCar: A leading competitor that also focuses on 360° vehicle imaging and virtual showroom experiences, but offers additional features like AI powered trade-in evaluations.
2. Dealer Inspire (Cars.com): A well-rounded solution with a suite of tools encompassing website management, digital marketing, and customer engagement, offering a broader set of services than just virtual showrooms.
3. CDK Global: A large player in the automotive technology industry that offers a range of dealer management systems (DMS) and digital marketing services, including vehicle merchandising.
4. DealerSocket: Another major provider of CRM, digital marketing, and inventory management tools, with a strong focus on customer relationship management.
5. LotLinx: Specializes in digital advertising and lead generation for dealerships, using AI to optimize ad campaigns and drive traffic to dealer websites.
6. Visual Boost: A strong player specifically in photo, video and digital marketing for automotive dealerships.
7. Auto Trader: Large platform for dealerships to advertise their vehicles, providing access to a wide customer base.

Factors to Consider When Choosing an Alternative:

• Specific Needs: Does the dealership primarily need interactive virtual showrooms or a more comprehensive digital solution?
• Budget: Pricing can vary significantly between platforms, so consider the dealership s budget.
• Integration Requirements: Does the platform integrate with the dealership s existing systems?
• Ease of Use: How easy is the platform to implement and use for the dealership s staff?
• Customer Support: What kind of support is offered by the vendor?

Pricing

• Subscription-Based: Impel typically uses a subscription-based model, meaning dealerships pay a recurring fee for access to the platform and its features.
• Customized Plans: Pricing is typically not public and is customized to each dealership based on factors like:
  • Number of locations
  • Number of vehicles in inventory
  • Level of functionality required
  • Specific integrations
• Contact for a Quote: Dealerships interested in Impel need to contact their sales team directly for a personalized quote.

Customer Care Details

• Support Channels: Impel offers customer support through various channels, including:
  • Email Support: Users can submit support tickets or questions via email.
  • Phone Support: Direct phone support may be available for urgent issues or specific support tiers.
  • Online Knowledge Base: A library of documentation and tutorials is often available for self-help.
  • Dedicated Account Managers: Some clients may be assigned a dedicated account manager for personalized support and guidance.
• Onboarding and Training: Impel often provides comprehensive onboarding and training to ensure dealerships can effectively utilize the platform.
• Focus on Customer Success: Impel generally focuses on ensuring the success of its clients, helping them achieve their business goals by leveraging the platform effectively.

Key Takeaways

• Impel is a specialized platform that provides highly engaging visual shopping experiences, focusing on virtual showrooms.
• Its revenue information is not public as a private company.
• Alternatives range from broader automotive marketing solutions to providers that focus on specific areas.
• Pricing is based on custom quotes tailored to each dealership.
• Impel offers support through various channels, focusing on onboarding and customer success.

If you are a dealership considering digital engagement options, it s crucial to evaluate your specific needs, research various platforms, and request demos to see which solution best suits your requirements and budget.