Websites using IGoDigital

Okay, let s break down iGoDigital, focusing on the aspects you ve requested: overview, revenue, alternatives, pricing, and customer care.

Overview of iGoDigital

iGoDigital, now part of Sailthru, is a software platform specializing in personalization, multi-channel messaging, and customer data activation. They primarily focus on enabling retailers and brands to create highly targeted and engaging customer experiences across various channels.

Key features of the platform typically include:

• Customer Data Platform (CDP): Centralized repository for customer data from various sources (website, CRM, point of sale, etc.).
• Personalization Engine: Uses data to create personalized product recommendations, content, and messaging.
• Multi-Channel Messaging: Enables automated messaging across email, SMS, mobile push notifications, and website.
• Behavioral Targeting: Uses website activity and other data to trigger relevant messages.
• AI-Powered Optimization: Utilizes machine learning to optimize campaigns and improve performance.
• Reporting and Analytics: Provides insights into campaign performance and customer behavior.

In essence, iGoDigital (now Sailthru) helps businesses:

• Understand their customers better.
• Deliver personalized experiences across multiple touchpoints.
• Increase engagement and conversion rates.
• Automate marketing workflows.

Revenue

• Specific Revenue Information: It s challenging to pinpoint exact iGoDigital revenue figures as it s now integrated into Sailthru and no longer operates as a standalone entity. Sailthru itself is owned by CM Group, a larger marketing technology company.
• Industry Context: Companies in this sector, focused on enterprise-level personalization and multi-channel marketing, often generate substantial revenue. Their revenue is typically a mix of licensing fees based on platform use, data volume, and support levels.

Alternatives to iGoDigital (Sailthru)

Here are some of the prominent competitors in the same space that offer similar solutions:

• Braze: Known for its robust multi-channel messaging capabilities and focus on mobile engagement.
• Adobe Experience Platform: Part of the larger Adobe ecosystem, it provides comprehensive personalization and marketing automation tools.
• Salesforce Marketing Cloud: A widely used platform with a broad suite of marketing automation and customer experience tools.
• Iterable: Offers a platform for personalized cross-channel marketing, focusing on segmentation and automation.
• Oracle Responsys: A platform with strong email marketing and campaign management capabilities.
• Klaviyo: Popular for e-commerce businesses, providing email and SMS marketing focused on segmentation and automation.
• Emarsys (now SAP Emarsys): A multi-channel marketing platform with a focus on automation and personalization.
• Listrak: A solution geared towards retailers with a focus on email, SMS, and personalized experiences.

Choosing an Alternative: When selecting an alternative, consider factors such as:

• Business Size: Smaller companies may find solutions like Klaviyo or Iterable more accessible. Larger enterprises may prefer platforms like Salesforce or Adobe.
• Industry Focus: Some platforms like Listrak are specialized for specific industries (e.g. retail).
• Feature Needs: Determine which features (multi-channel messaging, CDP, AI) are critical for your strategy.
• Integration Capabilities: How well does the platform integrate with your existing tech stack?
• Budget: Pricing models vary widely, so consider your budget carefully.

Pricing

• General Structure: The pricing of platforms like iGoDigital/Sailthru (and its alternatives) typically uses a tiered structure, usually based on factors such as:
  • Number of Contacts/Profiles: Pricing increases with the size of your customer database.
  • Features: Some higher-tier packages include advanced features like AI-powered personalization.
  • Support Level: Enterprise-level support often comes at a premium.
  • Message Volume: Pricing may be influenced by the quantity of messages sent.
  • Platform Usage: Some vendors use a combination of subscription and usage-based billing.
• Lack of Public Transparency: Many of these platforms don t publicly list their pricing. You often need to request a custom quote based on your specific needs and usage.
• Expectation: Typically, you can expect a monthly commitment and for pricing to be on the higher end compared to simpler email marketing tools (with pricing often starting in the low-to-mid thousands per month, and increasing based on size and complexity).

Customer Care Details

• Standard Support: Typically includes email, phone, and chat support during business hours.
• Dedicated Support: Higher-tier packages often come with a dedicated account manager who provides personalized support and guidance.
• Onboarding Assistance: These platforms typically offer onboarding assistance to help clients set up and utilize the platform effectively.
• Training Resources: Expect access to documentation, knowledge bases, webinars, and tutorials.
• Community Forums: Some platforms have online communities where users can connect, share best practices, and ask questions.
• Service Level Agreements (SLAs): In enterprise environments, SLAs are often agreed upon to ensure service availability and response times.

Important Note about iGoDigital and Sailthru: As mentioned, iGoDigital is now part of Sailthru. When evaluating alternatives or considering pricing and customer support, you ll need to look at the Sailthru offerings directly. Their website and sales teams will provide the most up-to-date and relevant information.

In conclusion:

iGoDigital (now Sailthru) offered a powerful platform for personalization and multi-channel marketing. However, if you re looking for alternatives, many excellent options exist with varying strengths and pricing models. Evaluate your specific needs, budget, and requirements before making a decision, and always request a demo and pricing from multiple vendors to ensure a good fit. Remember to consider Sailthru as the primary platform related to the legacy iGoDigital solution.