Websites using IBM Coremetrics

Okay, let s break down IBM Coremetrics, a legacy web analytics platform, looking at its overview, revenue, alternatives, pricing, and customer care details.

Please note: IBM Coremetrics is no longer a standalone product. It was acquired by IBM in 2010 and its functionality has been integrated into the IBM Customer Experience Analytics (CXA) and other IBM offerings. This makes finding precise details on Coremetrics as a separate entity challenging, and we ll need to focus on the IBM CXA context.

1. Overview of IBM Coremetrics (in its historical context):

• Purpose: Coremetrics was a robust web analytics platform designed to track user behavior on websites and digital channels. It aimed to help businesses understand how users interacted with their online properties, identify trends, and optimize for better user experiences and conversions.
• Key Features (Historically):
  • Detailed User Tracking: Tracked page views, clicks, time on site, navigation paths, and more.
  • Segmentation & Personalization: Allowed users to segment their audience based on various criteria and personalize experiences.
  • Reporting & Dashboards: Provided various reports and dashboards for visualizing data.
  • A/B Testing & Optimization: Included features for A/B testing to improve conversion rates.
  • Integrations: Supported integrations with other marketing and CRM systems.
• Strengths: Coremetrics was known for its strong data analysis capabilities, enterprise-level scalability, and support for sophisticated customer segmentation.
• Weaknesses: Compared to more modern solutions, Coremetrics could be perceived as complex, less user-friendly, and requiring technical expertise to implement and manage.

2. Revenue:

• Difficult to pinpoint: Since Coremetrics is no longer a standalone product, it s impossible to determine its specific revenue figures. It s now bundled within IBM s larger software and services revenue, particularly within their customer engagement and analytics portfolio.
• IBM s Overall Revenue: IBM s total revenue is publicly available in their financial reports. IBM generates revenue from various sources, including software, hardware, and consulting services. Coremetrics contribution is not reported as an individual item.

3. Alternatives to IBM Coremetrics (and IBM CXA):

If you are looking for a modern web analytics solution or something to replace legacy Coremetrics functionality, consider these alternatives:

• Google Analytics (GA4): A widely used, free platform (with a paid version, Google Analytics 360) known for its ease of use, comprehensive features, and strong ecosystem.
• Adobe Analytics: A powerful enterprise-grade solution that excels in data analysis, sophisticated segmentation, and integration with other Adobe marketing products.
• Matomo (formerly Piwik): An open-source analytics platform focused on privacy and data ownership, allowing users to self-host their analytics data.
• Mixpanel: A product analytics tool designed to track user interactions within applications and websites. It is focused on behavioral analytics.
• Heap: An analytics platform that automatically captures user interactions and enables retroactive analysis.
• Snowplow Analytics: A powerful open-source, customizable platform that allows for the collection, processing, and analysis of data in a flexible and granular manner.
• Amplitude: An enterprise product analytics platform known for its real-time insights, data visualization, and strong focus on user behavior.

When choosing an alternative, consider:

• Budget: Some options are free or very affordable, while others require significant investment.
• Team Size and Skill Set: Simpler platforms are easier for smaller teams to manage, while advanced platforms require dedicated expertise.
• Specific Needs: Different platforms specialize in different areas (e.g., web analytics, product analytics, marketing attribution).
• Scalability and Performance: Choose a platform that can handle your data volume and growth.
• Privacy Concerns: Consider the platform s data privacy practices and compliance with regulations.

4. Pricing (IBM CXA):

• Complex & Enterprise Focused: Pricing for IBM Customer Experience Analytics is not publicly available and is typically based on:
  • Usage Volume: Data ingestion, processing, and analysis.
  • Features & Functionality: The specific modules and capabilities you require.
  • Contract Terms: The length and terms of the contract.
• Enterprise-Grade: IBM CXA is typically targeted at larger enterprises with complex needs, and pricing reflects this.
• Custom Quotes: To get an accurate price, you need to contact IBM directly and discuss your specific requirements.
• Generally Not Affordable for Smaller Businesses: IBM CXA is generally not a good fit for smaller businesses due to its cost and complexity.

5. Customer Care (IBM CXA):

• Enterprise Support: IBM typically provides robust customer support and professional services for its enterprise-level clients.
• Support Channels: Support is usually available through:
  • Online Portals and Documentation: IBM provides extensive documentation and online resources.
  • Phone and Email Support: Dedicated support teams are available to assist with technical issues.
  • Professional Services: IBM offers consulting and implementation services to help clients utilize their products.
• Account Management: Clients are often assigned dedicated account managers.
• User Communities: IBM has user communities and forums for clients to connect, share insights, and access additional resources.
• Training & Education: IBM provides training and educational resources to help clients effectively use their products.

In summary:

• IBM Coremetrics is no longer a separate product, its functionality is integrated into IBM CXA and other IBM offerings.
• IBM CXA is an enterprise-grade solution suitable for larger businesses with complex requirements.
• Pricing is complex and based on usage and specific requirements.
• Alternatives exist that cater to different needs and budgets, including free and open-source options.

If you re considering IBM CXA or seeking a replacement for legacy Coremetrics, I highly recommend contacting IBM directly for specific pricing details, product demonstrations, and an evaluation of your requirements. You should also thoroughly explore the alternative options mentioned above to determine which platform best suits your business goals and resources.