Websites using Humix

Let s break down Humix based on your request: overview, revenue, alternatives, pricing, and customer care.

What is Humix? (Overview)

Humix, developed by SHE Media (formerly SheKnows Media), is a video distribution and audience extension network specifically designed for publishers and content creators. Think of it as a way for websites to:

• Increase Video Revenue: Publishers can embed the Humix player on their sites and earn revenue by displaying videos from other publishers within the Humix network, in addition to their own videos.
• Extend Audience Reach: By participating in the network, a publisher s videos can be distributed and shown on other websites within the Humix network, expanding their potential audience beyond their own site.
• Access a Video Library: Publishers gain access to a library of videos from other Humix publishers, enriching their own content offerings and potentially keeping users engaged longer.
• Simplify Video Monetization: Humix handles the ad serving and monetization process, streamlining video revenue for publishers.

In simpler terms: Humix is like a collaborative video ecosystem. Publishers contribute their videos to the network and in return, they can display videos from other publishers on their sites, and everyone benefits from increased video views and shared ad revenue. It s designed to be easy to integrate and focus on maximizing video revenue for website owners.

Revenue Model for Humix:

Humix operates primarily on a revenue-sharing model. Here s how it likely works:

• Ad Revenue Generation: Humix generates revenue by displaying video advertisements within the video player embedded on publisher websites. These ads are served dynamically through their ad network.
• Revenue Sharing with Publishers: The revenue generated from these ads is then shared between Humix and the publishers participating in the network.
• Factors Influencing Revenue: The revenue a publisher earns through Humix depends on factors like:
  • Website Traffic: Higher traffic to the publisher s website means more video views and potential ad impressions.
  • Video Views: The number of videos viewed within the Humix player on a publisher s site.
  • Ad Rates (CPM/eCPM): The cost per thousand impressions (CPM) or effective CPM (eCPM) achieved for the video ads served. This can fluctuate based on advertiser demand, ad quality, and audience demographics.
  • Revenue Share Percentage: The specific percentage split between Humix and the publisher, which might be negotiated or based on their tier/agreement.

Key takeaway: Publishers earn revenue by hosting the Humix player and displaying videos (both their own and from the network), and Humix takes a cut of the ad revenue generated.

Alternatives to Humix:

Several alternatives exist, depending on what aspect of Humix you re looking to replace (audience extension, video monetization, video library, etc.). Here are some categories and examples:

• Direct Competitors (Video Syndication/Distribution Networks):

  • Spot.IM (Now OpenWeb, may have evolved focus): Previously known for similar video syndication and audience engagement features. (Worth investigating their current video offerings).
  • Viant (Maybe less direct but in ad tech space): Offers cross-channel advertising and may have video solutions. (Potentially more enterprise-focused).
  • Consider exploring other smaller, niche video syndication platforms. The landscape changes, so a Google search for video syndication network for publishers is recommended.

• Video Hosting and Monetization Platforms (Broader):

  • YouTube: While primarily a video platform, YouTube can be embedded on websites and monetized through ads. Less about network syndication and more about hosting and individual channel monetization.
  • Vimeo: Focuses more on high-quality video hosting and less on network distribution for publishers. Offers monetization options for creators.
  • Wistia: Business-focused video hosting with marketing analytics and some monetization features, but again, not primarily a syndication network.
  • JW Player: Offers video hosting, playback, and monetization tools, but might be more focused on individual publishers managing their own video strategy rather than a collaborative network.
  • Brightcove: Enterprise-level video platform with robust features for hosting, streaming, and monetization. Often used by larger publishers and media companies.

• Content Recommendation Platforms (Indirect Alternative for Audience Extension):

  • Outbrain: Recommends content across a network of publisher sites. Can include video but is broader than just video syndication.
  • Taboola: Similar to Outbrain, focuses on content discovery and native advertising, can include video recommendations.

Choosing an alternative depends on your specific needs:

• If you want a direct replacement for Humix s network effect and shared video library/revenue: Research direct competitors mentioned above and newer platforms in the video syndication space.
• If you primarily need video hosting and monetization tools for your own videos: Consider YouTube, Vimeo, Wistia, JW Player, Brightcove, etc.
• If you are focused on broader content recommendation and audience growth (not just video): Outbrain, Taboola, and similar platforms could be relevant.

Humix Pricing:

• Not Publicly Advertised: Humix does not typically publish specific pricing plans on their website.
• Revenue Share is Key: The pricing is essentially the revenue share percentage they take from the ad revenue generated.
• Likely Custom Agreements: Pricing and revenue share agreements are likely negotiated on a case-by-case basis depending on the publisher s size, traffic, content, and potential revenue.
• Contact Sales: To get specific pricing information, you would need to contact Humix sales directly through their website or by reaching out to SHE Media.

Expect the pricing discussion to revolve around:

• Revenue Share Percentage: What percentage of ad revenue will Humix retain, and what percentage will the publisher receive?
• Contract Terms: Duration of the agreement, terms of service, etc.
• Potential Minimum Traffic/Engagement Requirements: Humix might have criteria for publishers to qualify for their network.

Humix Customer Care & Support:

• SHE Media Support Infrastructure: Humix is backed by SHE Media, a larger media company, so they likely have a dedicated support structure.
• Typical Channels: Expect customer support to be offered through channels like:
  • Email Support: A standard method for addressing inquiries and issues. Look for a Contact Us or Support email address on the Humix or SHE Media websites.
  • Support Portal/Help Center: Likely to have online documentation, FAQs, and potentially a ticketing system for managing support requests. Search for Humix Support or Humix Help Center.
  • Account Management: For larger publishers or strategic partners, they might offer dedicated account managers for more personalized support.
• Website Resources: The Humix website (likely accessible through SHE Media) should be the first place to look for:
  • Contact Information: Email addresses, contact forms.
  • Documentation: Guides on integration, player settings, etc.
  • FAQs: Answers to common questions.

To find specific customer care details:

1. Visit the SHE Media website: Look for a Contact Us or Support section.
2. Search Google: Try searches like Humix support, Humix customer service, SHE Media support.
3. Look for documentation: See if they have publicly accessible documentation for publishers integrating Humix.

In summary:

Humix is a video distribution network aiming to boost video revenue for publishers through collaboration and audience extension. Revenue is based on a share of ad revenue generated in their video player. Alternatives exist depending on your specific needs, and pricing is not public, requiring direct contact with Humix. Customer care is likely offered through standard online channels, backed by SHE Media s infrastructure.

Remember to always check the official Humix and SHE Media websites for the most up-to-date and accurate information, as platforms and their offerings can evolve.