Websites using Getblueshift

Okay, let s break down Blueshift with an overview, revenue information (as best as we can determine), alternatives, pricing information (again, as best as can be found), and customer care details.

Blueshift Overview

Blueshift is a Customer Data Platform (CDP) that uses AI to help businesses understand their customers and orchestrate personalized experiences across various channels. Think of it as a brain for your marketing efforts, gathering data from different sources, analyzing it, and then helping you deliver the right message to the right person at the right time.

Here are some key things Blueshift focuses on:

• Unified Customer View: Combines customer data from various sources (websites, apps, CRM, etc.) into a single profile.
• AI-Powered Insights: Uses machine learning to identify customer behavior patterns, predict future actions, and segment audiences.
• Personalization Engine: Helps create highly personalized experiences across email, SMS, push notifications, web, and in-app interactions.
• Multi-Channel Orchestration: Enables marketers to design and automate complex customer journeys across different channels.
• Real-Time Data & Activation: Allows for real-time data analysis and immediate action based on customer behavior.
• Focus on Enterprise Scalability: Designed to handle large volumes of data and complex marketing needs.

Revenue Information

• Privately Held: Blueshift is a privately held company. Therefore, they do not publicly disclose their revenue figures.
• Estimated Range: Based on industry sources, funding rounds, and market position, their estimated annual revenue is likely in the range of tens of millions of dollars. It s difficult to pinpoint a more specific number.
• Growth Focus: They are known for securing multiple rounds of funding, and seem to be focusing on growth and expansion within the CDP market.

Alternatives to Blueshift

The CDP market is competitive, and there are several alternatives to Blueshift, depending on your specific needs and budget. Here are a few prominent ones:

• Segment (Twilio Segment): A more developer-focused CDP with strong data collection and API capabilities. Good for businesses that need highly customized data pipelines.
• Tealium: Another enterprise-focused CDP with a strong focus on data governance and tag management.
• mParticle: A CDP focused on mobile and omnichannel data management, known for its strong SDKs.
• Braze (Formerly Appboy): Strong focus on mobile marketing, messaging, and engagement. Good for companies with significant app presence.
• Iterable: Focuses on email marketing and multi-channel campaign automation, a strong alternative for marketers who value a good UI.
• Adobe Experience Platform: Part of the Adobe Marketing Cloud, geared towards large enterprises using other Adobe products.
• Salesforce CDP (Customer 360): Part of the Salesforce ecosystem, good for companies heavily invested in Salesforce.
• Oracle Unity: Designed for companies using other Oracle products, similar to Adobe for enterprise.
• Lytics: Known for its predictive capabilities and emphasis on audience discovery.
• Lexer: Focuses on retail and eCommerce, good for companies in those sectors.

Pricing Information

• Not Publicly Available: Blueshift does not publicly disclose its pricing. This is very common in the CDP space, as pricing is often customized based on factors such as:
  • Number of customer profiles
  • Data volume
  • Features and modules used
  • Level of support required
  • Number of users
• Enterprise Focused: Based on its target market, Blueshift likely operates on an enterprise-level pricing model, which typically involves:
  • Annual or multi-year contracts
  • Tiered pricing based on usage
  • Significant initial investment
• Likely Expensive: Expect Blueshift to be on the pricier side, especially compared to smaller solutions or marketing automation platforms. To get an accurate quote, you ll need to contact Blueshift directly.

Customer Care Details

• Support Channels: Blueshift provides customer support through various channels, including:
  • Email: Standard for most support issues.
  • Phone: Likely available for critical issues and enterprise-level clients.
  • Dedicated Account Managers: Often provided for larger accounts to offer personalized guidance and support.
  • Online Documentation & Knowledge Base: They maintain a library of articles, tutorials, and guides.
  • Community Forum: Where users can interact, ask questions, and share knowledge.
• Focus on Enterprise Support: Blueshift is known for offering a high level of support, especially to their enterprise clients, which often includes training and onboarding services.
• Response Times: Response times can vary depending on the urgency of the issue and the support tier, but expect fairly quick responses, especially with priority support.
• Customer Success Team: Blueshift also has a customer success team that focuses on helping clients achieve their business goals with the platform, rather than just resolving technical issues.

In summary:

Blueshift is a powerful, AI-driven CDP that s designed for enterprise clients looking for a comprehensive solution for understanding their customers and delivering personalized experiences. They are a key player in the growing CDP space. While specific revenue and pricing information is hard to come by, they offer a solid support system for their customers and are considered a competitive offering in the industry.