Websites using FullStory

Okay, let s break down FullStory with an overview, revenue details (as best as publicly available), alternatives, pricing information, and customer care insights.

FullStory Overview

FullStory is a digital experience analytics platform. At its core, it records and replays user sessions on your website or mobile app, allowing you to see exactly how users are interacting with your product. It goes beyond simple website analytics by providing visual insights into user behavior.

Key Features:

• Session Replay: Watch recordings of individual user interactions to understand their journey and identify pain points.
• Heatmaps: Visualize where users are clicking, moving their mouse, and scrolling on your pages.
• Funnel Analysis: Track user flow through key conversion funnels to identify drop-offs.
• Search & Segmentation: Quickly find and analyze sessions based on various criteria (e.g., user location, actions, errors).
• Dev Tools: Provides technical insights for developers, showing errors, console logs, and network activity tied to specific user sessions.
• Integrations: Connects with popular platforms like Google Analytics, Slack, and various CRM and marketing tools.
• Mobile App Support: Analyzes user behavior on native mobile apps (iOS and Android).
• Privacy Controls: Offers features to redact or exclude sensitive data from recordings, supporting compliance efforts.

Value Proposition:

• Identify UX Problems: See exactly where users struggle and fix issues to improve the overall experience.
• Improve Conversion Rates: Optimize workflows and identify and remove friction from your site or application.
• Enhance User Satisfaction: Understand and better address user needs and preferences.
• Faster Bug Resolution: Capture errors and understand exactly what led to them, speeding up the debugging process.
• Data-Driven Decisions: Move beyond assumptions and make informed decisions based on real user behavior.

Revenue

• Private Company: FullStory is a privately held company, so its exact revenue figures are not publicly available.
• Estimated Revenue Range: Estimates place FullStory in the range of $100 million to $200 million in annual recurring revenue (ARR). However, it s important to recognize that these are unofficial estimates.
• Funding: FullStory has raised significant venture capital funding, indicating its strong growth potential.

Alternatives to FullStory

There are several alternatives that offer similar functionality. Here are some popular choices:

• Hotjar: A popular platform offering session recordings, heatmaps, surveys, and feedback widgets. It s often considered a more budget-friendly option than FullStory.
• Mouseflow: Another all-in-one analytics platform with session replay, heatmaps, form analytics, and conversion funnels.
• Smartlook: Focuses on mobile app analytics and session recording, with features like crash analytics.
• LogRocket: Offers both session recording and a deep developer focus, including detailed logs and performance data.
• Contentsquare: A more enterprise-level analytics suite with AI-powered insights.
• Microsoft Clarity: A free, robust option with session replays, heatmaps, and engagement insights.
• Inspectlet: Provides session recordings, heatmaps, and conversion funnel analytics.
• UXCam: Primarily focused on mobile app analytics with screen recordings, crash replays, and user behavior analysis.

When considering alternatives, think about these points:

• Your Budget: Prices vary significantly, from free options like Microsoft Clarity to enterprise-level platforms with custom pricing.
• Specific Features: Some tools specialize in mobile apps, others in web analytics, while some provide a broad range of features.
• Ease of Use: Evaluate how easy it is to get started, interpret the data, and integrate the tool into your existing workflow.
• Scalability: Consider whether the platform can handle your company s growing needs and data volume.

Pricing

• Subscription-Based: FullStory uses a subscription-based pricing model.
• Custom Quotes: Specific pricing is not available on their website, and it s generally based on a variety of factors including:
  • Number of sessions: The volume of user interactions you track.
  • Features: Which platform capabilities are needed.
  • Data retention: How long you need to store the session recordings.
  • Organization Size: Large enterprises will see significantly higher prices.
  • Customizations and Support: More robust support and custom feature requests will also affect the price.
• Generally Higher Priced: FullStory is considered a higher-end option within its category and is usually more expensive than alternatives like Hotjar or Mouseflow, particularly for larger websites with heavy traffic.
• Contact Sales: You ll need to contact their sales team to get a custom quote for your specific needs.
• Free Trial: A free trial is typically offered so you can evaluate the platform.

Customer Care Details

• Support Channels: FullStory offers a variety of support channels:
  • Email Support: Direct email support for general inquiries and technical issues.
  • Help Documentation: Comprehensive online documentation and knowledge base with articles and guides.
  • Learning Resources: Training resources and online academy to help users learn the platform effectively.
  • Community Forum: A user community where users can share tips, ask questions, and find support from other users and FullStory personnel.
  • Dedicated Account Management (Higher Tiers): Enterprise customers often receive dedicated account managers for enhanced support and guidance.
• Level of Support: FullStory is generally known for providing good customer support, with responsive and knowledgeable staff.
• Self-Service Options: The knowledge base and training resources are extensive, enabling a good deal of self-service problem-solving.
• Enterprise Support: Larger enterprise customers typically get priority support and personalized assistance, while smaller companies may rely more heavily on the self-service resources.

In Summary

FullStory is a powerful, albeit often higher-priced, analytics platform that provides a deep understanding of user behavior. It is a good fit for companies that need to deeply investigate user interactions and have the budget for it. When selecting a platform, consider your specific needs, budget, and the size of your company to choose the best option from the range of available alternatives.