Websites using FullContact

Okay, let s dive into a comprehensive overview of FullContact.

FullContact Overview:

FullContact is a data and identity resolution company that focuses on helping businesses understand and engage with their customers more effectively. They do this by:

• Identity Resolution: FullContact is known for its identity resolution capabilities, which involve connecting fragmented data points about the same person across various sources (email, social media, phone number, etc.) to create a single, unified customer profile.
• Data Enrichment: They offer data enrichment services to add more contextual information to customer profiles, such as demographics, social media profiles, interests, and work details. This enriches first-party data and provides a 360-degree view of customers.
• Audience Targeting: Businesses use FullContact to build more targeted audiences for marketing, sales, and advertising campaigns. This can lead to improved personalization and better campaign performance.
• Privacy Compliance: FullContact emphasizes data privacy and compliance with regulations like GDPR and CCPA. They offer tools to manage consent and data usage.

Key Features and Services:

• Person Resolution API: This core API allows businesses to match disparate data points to identify individuals.
• Enrichment API: This API adds demographic, social, and other attributes to customer profiles.
• Audience Builder: Tool to create specific audience segments for marketing.
• Data Privacy & Compliance Tools: Features that aid in managing consent and privacy regulations.
• Identity Graph: The central database that powers FullContact s identity resolution capabilities.
• Integrations: FullContact integrates with various CRM, marketing automation, and other business platforms.

Target Customers:

FullContact works with a wide range of businesses, including:

• Marketing and Advertising Agencies
• E-commerce Companies
• Software as a Service (SaaS) providers
• Financial Services Companies
• Retail Companies

Revenue:

As a private company, FullContact does not publicly disclose its revenue figures. However, based on industry reports and estimated growth, it is considered to be a significant player in the data and identity resolution market. Their revenue model is primarily based on subscription and usage fees for their services.

Alternatives to FullContact:

Here are some notable alternatives to FullContact, with a focus on their core capabilities:

1. ZoomInfo:

   • Focus: Primarily known for B2B contact data and sales intelligence.
   • Features: Offers comprehensive business profiles, contact details, and company information.
   • Strengths: Strong in B2B sales and marketing use cases.
   • Weaknesses: Can be more expensive; may not be as focused on consumer identity.

2. LiveRamp (formerly Acxiom):

   • Focus: Identity resolution and data onboarding for marketing.
   • Features: Connects online and offline data for targeted advertising.
   • Strengths: Strong in the advertising ecosystem.
   • Weaknesses: Can be complex to implement.

3. Oracle Data Cloud (formerly BlueKai):

   • Focus: Data management and audience targeting for marketing.
   • Features: Provides a wide range of data for advertising.
   • Strengths: Part of a larger tech ecosystem.
   • Weaknesses: Can be expensive, complex.

4. Experian:

   • Focus: Credit and consumer data provider with identity resolution capabilities.
   • Features: Data for consumer insights, fraud prevention, and marketing.
   • Strengths: Extensive consumer data; strong in regulated industries.
   • Weaknesses: Can be more focused on credit/financial data than marketing data.

5. TransUnion:

   • Focus: Similar to Experian, with credit and identity data.
   • Features: Offers identity solutions and marketing data.
   • Strengths: Large database; strong compliance infrastructure.
   • Weaknesses: Can be more complex to integrate into marketing workflows than other options.

6. Lytics:

   • Focus: Customer Data Platform (CDP) with identity resolution and analytics capabilities
   • Features: Customer segmentation, real-time data activation
   • Strengths: Combines data unification, insights, and activation
   • Weaknesses: Not solely focused on data enrichment

7. Clearbit:

   • Focus: B2B enrichment, lead intelligence
   • Features: Company data, employee data, firmographics
   • Strengths: Good for B2B sales and marketing use cases
   • Weaknesses: Limited B2C focus

8. Infogroup:

   • Focus: Data and analytics solutions for B2B and B2C marketing
   • Features: Large business and consumer databases, data hygiene services
   • Strengths: Broad range of data, including real-time updates
   • Weaknesses: Can be less sophisticated than some alternatives

Pricing:

FullContact s pricing model is typically based on:

• Subscription: Recurring fees for accessing the platform and data.
• Usage: Cost based on the number of data enrichment requests, API calls, or audience segments.
• Tiered Plans: They usually offer different tiers based on the scale and scope of usage.
• Custom Pricing: They often provide customized pricing for enterprise-level clients.

It s important to note:

• Pricing is not public on their website and requires contacting them for a quote.
• The cost can vary significantly depending on your specific needs and volume of data processed.

Customer Care Details:

FullContact offers customer care and support through various channels:

• Dedicated Account Managers: For larger clients, FullContact provides dedicated account managers for personalized support.
• Support Tickets: Users can typically submit support tickets through their online platform.
• Knowledge Base: They provide a knowledge base with FAQs, documentation, and tutorials.
• Onboarding Assistance: FullContact may offer onboarding support for new users to ensure a smooth implementation.
• Training: FullContact provides training materials and sometimes sessions to help clients learn how to use their services.
• Response times: Response time can vary based on support tier, but generally they are considered responsive to customer needs.

To summarize, FullContact is a strong player in the data and identity resolution space. Here are its core advantages and considerations:

Pros:

• Robust identity resolution capabilities
• Emphasis on data privacy and compliance
• Wide range of data enrichment options
• Integrations with common platforms
• Strong B2C capabilities

Cons:

• Pricing is not public and can be expensive.
• May require more technical expertise for implementation.
• Can be complex to implement depending on use case.

Recommendation:

If you re a business looking to:

• Build unified customer profiles from disparate data sources.
• Enrich your existing customer data with more insights.
• Build more targeted audiences for marketing and advertising.
• Need strong data privacy management.

Then FullContact is a worthwhile option to explore. It s crucial to evaluate your specific needs, budget, and technical capabilities before committing. Consider requesting a demo, a trial period, and customized pricing from them to make an informed decision. Compare their service with the alternatives to ensure you choose the best platform for your specific objectives.