Websites using Frosmo

Okay, let s break down Frosmo, covering its overview, revenue (as much as can be publicly known), alternatives, pricing, and customer care.

Frosmo Overview

Frosmo is a Customer Data Platform (CDP) that focuses on enabling businesses to personalize their website experiences using real-time data. It aims to empower marketing and sales teams to deliver more relevant content and offers to individual visitors, ultimately driving conversions and revenue.

Here s a summary of its key functionalities:

• Real-Time Data Collection: Frosmo gathers data on user behavior, demographics, and context as it happens on your website.
• Customer Segmentation: It allows you to create specific audience segments based on the collected data.
• Personalization Engine: Frosmo s engine uses this data to dynamically personalize website content, including recommendations, offers, and messaging.
• A/B Testing and Optimization: The platform supports A/B testing and experimentation to continuously improve personalization efforts.
• Integration Capabilities: Frosmo integrates with other marketing and analytics tools.
• User Experience Focus: It focuses on creating personalized experiences that are engaging and feel natural to the user.

Key Features in More Detail:

• AI-Powered Personalization: Frosmo leverages AI to predict user behavior and deliver the most relevant content.
• Unified Customer View: It aims to create a unified view of the customer by integrating data from multiple sources.
• Visual Editor: A drag-and-drop editor allows users to quickly create and modify personalized experiences without requiring extensive coding.
• Consent Management: Frosmo offers features for managing user consent for data collection.

Revenue

It s notoriously difficult to get precise revenue figures for privately held companies like Frosmo. Here s what we can glean:

• Private Company: Frosmo is a privately held company, meaning they are not legally required to disclose their financial information.
• Funding: While they ve received funding rounds, details on the specific amount aren t widely publicized for all rounds.
• Estimates: Public sources like industry analysts may make estimates. However, these tend to be broad range estimates.
• Growth: Frosmo has a focus on international growth so it is safe to assume they are seeing continued revenue growth.

Important Note: Without official statements or leaked information, any revenue figures you might find should be treated with caution.

Alternatives to Frosmo

Many platforms offer similar CDP and personalization capabilities. Here are some of the most prominent alternatives:

• Adobe Target: A robust personalization platform from Adobe Experience Cloud, suitable for larger enterprises.
• Optimizely: A popular platform for experimentation, personalization, and feature flagging.
• Sitecore Personalize: Part of the Sitecore DXP, provides personalization with a focus on content management and digital experiences.
• Dynamic Yield (now part of Mastercard): Offers a comprehensive suite of personalization tools, including AI-powered recommendations.
• Contentsquare: Focuses on digital experience analytics, with personalization features based on user behavior.
• Segment (Twilio): A CDP that centralizes customer data, which can be used to enable personalization in other tools.
• Salesforce Interaction Studio (formerly Evergage): Offers real-time personalization and decisioning capabilities.
• Emarsys (part of SAP): Marketing automation platform with strong personalization capabilities.
• Kameleoon: A platform focused on experimentation and A/B testing.
• VWO (Visual Website Optimizer): Offers A/B testing, personalization, and conversion optimization features.

Choosing an Alternative: The best alternative depends on your specific needs, budget, and the size of your organization. Consider factors such as ease of use, integration capabilities, and the level of AI sophistication.

Pricing

Frosmo s pricing model is not transparently available on their website. Typically, companies like Frosmo will use a few standard models:

• Customized Quotes: This is the most common approach for CDP/personalization platforms. They will provide a tailored quote based on the specifics of your business.
• Factors Affecting Price: Factors that would affect your quote would include:
  • Traffic: How much traffic your website or app receives
  • Data Volume: How much data is collected, stored, and analyzed
  • Features: The specific features and functionalities you require (e.g., level of AI customization, advanced segmentation)
  • Support: Level of customer support and onboarding services you choose
  • Number of users that need access to the platform.
• Enterprise Focus: Given the sophistication of the platform and the level of customization, it is generally understood that Frosmo likely positions itself at the higher end of the market.

How to Get a Quote:

1. Contact Frosmo directly: Use their website to request a demo or contact sales.
2. Be specific about your needs: When requesting a quote, clearly describe your website traffic, the complexity of your personalization requirements, and other important details.
3. Compare multiple quotes: Get quotes from several platforms to find the best option for your budget and goals.

Customer Care

Details on Frosmo s customer care aren t fully available publicly. However, based on industry norms and the general expectation for SaaS platforms, here are some potential aspects of their customer care:

• Onboarding: Assistance with setting up the platform, integrations, and initial personalization strategies.
• Technical Support: Help with technical issues, troubleshooting, and platform maintenance.
• Knowledge Base: Online documentation, tutorials, and help articles.
• Account Management: A dedicated point of contact to provide ongoing support and guidance.
• Community Forum: A place for users to ask questions, share tips, and interact with other Frosmo customers (not guaranteed).
• Training: Training sessions or materials to ensure that users get the most out of the platform.
• Support Hours: The extent of 24/7 or business hours availability depending on the tier of your agreement.
• Support Channels: Options may include phone, email, chat and/or a ticket submission system.

How to Evaluate Customer Care:

• Read customer reviews: Search for reviews and testimonials to see what other customers say about their customer care experience.
• Ask questions during demo: When you request a demo, ask about their support channels, response times, and success stories.
• Try their trial: If possible, use their trial period to test their support first hand.

In Summary

Frosmo is a powerful personalization platform that uses real-time data to drive conversions. While specific financial and pricing details aren t publicly shared, it s clear they offer a complex platform suited for mid-sized to larger companies. Be sure to do your due diligence, compare multiple alternatives and request a quote to see how the platform would fit your needs. Remember to evaluate their customer care options before committing to a subscription.