Websites using FreakOut

Okay, let s break down FreakOut, a prominent ad technology platform.

FreakOut Overview

FreakOut is a global marketing technology company specializing in Programmatic Advertising solutions. Essentially, they help advertisers buy and manage digital ad space automatically, using technology and data. Here s a more detailed look:

• Core Focus: Programmatic advertising across various channels (display, video, native, connected TV, etc.).
• Key Features:
  • Demand-Side Platform (DSP): This is their primary offering. It allows advertisers to bid on and purchase ad inventory across various exchanges and publishers.
  • Data Management Platform (DMP): They offer a platform to help collect, manage, and activate audience data.
  • Ad Serving: They provide technology to deliver ads efficiently to the right users.
  • Creative Optimization: Tools to help optimize ad creative for performance.
  • Attribution & Measurement: Features to track the performance of campaigns and understand ROI.
  • Integrations: Connects with other important marketing tools.
• Target Audience: Primarily serves advertisers, agencies, and publishers.
• Global Presence: Operates in multiple regions, including Asia, North America, and Europe.

Revenue

FreakOut s revenue comes from several streams:

• Platform Fees: Advertisers pay fees for using their DSP and other platforms. These might be based on a percentage of ad spend or a flat fee.
• Data Fees: Some fees related to the usage of their DMP and access to data.
• Managed Service Fees: For clients who prefer to have FreakOut manage campaigns, they would charge fees based on ad spend and level of support.

Exact revenue figures for FreakOut can be challenging to pin down. As a private company, they don t publicly disclose detailed financials like a publicly traded company would. However, they are known to be a significant player in the programmatic space. They have had consistent growth over the years and have become a competitive and well-known name in their industry.

Alternatives to FreakOut

The programmatic advertising landscape is crowded. Here are some strong alternatives to FreakOut you might consider:

• Google Ads (Display & Video 360): A robust platform backed by Google s vast data and reach. A well-known and widely-used option.
• The Trade Desk: A leading independent DSP known for its advanced features, transparency, and customization options. Another big player in the market.
• MediaMath: Offers a full-suite of programmatic solutions with a focus on transparency and control.
• Adobe Advertising Cloud: Part of the broader Adobe ecosystem, offers integrated advertising solutions.
• Amazon Advertising: Gaining popularity, especially for product-focused campaigns.
• Xandr (formerly AppNexus): Acquired by Microsoft, another major player in the ad tech space with a strong background.
• PubMatic: Known for being a supply-side platform (SSP), but also offers some DSP capabilities.
• Adform: Another player with a focus on programmatic advertising technology.

Which alternative is best depends on an advertiser s specific needs, budget, and scale. Here are a few factors to consider:

• Scale and Reach: Do you need access to the largest global audience? (Google, The Trade Desk)
• Data Capabilities: How important is access to strong first-party and third-party data? (Google, Adobe)
• Transparency and Control: Do you want maximum control over the buying process? (The Trade Desk, MediaMath)
• Budget: Some platforms require higher minimum spends than others.
• Integration: Does the platform integrate well with your other marketing tools?
• Specific Features: Do you need niche features like CTV or Audio ads?

Pricing

FreakOut s pricing structure is not publicly available but is typical for programmatic platforms. Expect one or a combination of the following:

• Percentage of Media Spend: This is the most common model. FreakOut charges a percentage of the total amount an advertiser spends on ad inventory.
• Platform Fees: Could be a flat monthly or annual fee for accessing their technology.
• Data Fees: There may be additional charges for specific data segments or services.
• Managed Service Fees: If FreakOut manages campaigns, there will be additional costs.
• Minimum Spend: Often, these platforms require a minimum amount that must be spent on media to use their technology.

Customer Care Details

Customer support and service are important for programmatic platforms since they can be complex. While specifics vary, here s what to generally expect:

• Dedicated Account Management: Usually clients are paired with an account manager for ongoing support and assistance.
• Technical Support: Help with issues related to platform integrations, campaign setup, and performance troubleshooting.
• Training Resources: Access to training and documentation to help users learn the platform.
• Email and Phone Support: Typically available, but response times can vary.
• Knowledge Base and FAQs: Self-help resources are common.

How to Learn More:

• FreakOut Website: Visit their official website for specific details on their offerings, services, and contact information.
• Request a Demo: Contact FreakOut to get a personalized demo and discuss your advertising needs.
• Check Reviews: Search for reviews on third-party sites to gather more info from current and past clients.
• Compare Quotes: Always compare pricing and features with other vendors before committing.

In Summary

FreakOut is a mature and well-known player in the programmatic advertising space. They offer a comprehensive DSP and a range of tools to help advertisers manage their campaigns effectively. It s a good idea to evaluate your needs, budget, and scale and compare it to other alternatives in the market before making a choice.

Do you have any specific questions about FreakOut or any of its alternatives? I d be happy to help you further!