Websites using Foursixty

Okay, let s break down Foursixty, covering its overview, revenue (as much as publicly available), alternatives, pricing, and customer care details.

Overview of Foursixty

• What is it? Foursixty (now owned by Later) is a visual commerce platform designed primarily for Shopify e-commerce businesses. It helps brands leverage user-generated content (UGC) from Instagram and other social media platforms to drive sales. In essence, it turns social media posts into shoppable experiences.
• Core Functionality:
  • Collecting UGC: Gathers customer photos and videos from social media (primarily Instagram).
  • Curating and Displaying: Allows brands to curate these images and display them on their websites, product pages, and other marketing channels.
  • Shoppable Feeds: Enables brands to tag products in the images, making them directly shoppable by visitors clicking on the pictures.
  • Analytics: Provides basic performance metrics on how well the shoppable feeds are performing.
• Target Audience: Primarily small and medium-sized e-commerce businesses using Shopify.
• Key Benefit: Foursixty aims to increase conversions and sales by leveraging the power of social proof and creating a more engaging shopping experience.

Revenue (Public Information Limited)

• Privately Held: Foursixty was a privately held company before being acquired by Later.
• No Public Revenue Data: As a privately held entity, they didn t publicly disclose their revenue figures.
• Estimate Based on Acquisition: While exact numbers aren t public, the fact that Later acquired them suggests they had a viable business.
• Integration with Later: Foursixty is now part of Later s broader marketing suite, so its revenue is bundled within Later s overall financials. This further obscures its individual financial performance.
• Key Takeaway: You won t find specific revenue numbers for Foursixty as a standalone entity.

Alternatives to Foursixty

Here are some popular alternatives, categorized by their core strengths:

• Similar UGC Platforms for Shopify:

  • Yotpo: A popular platform that offers UGC, ratings & reviews, SMS marketing, and visual commerce features. Known for its robust feature set and analytics.
  • Okendo: Another strong option with a focus on reviews and UGC, often seen as a more modern alternative to Yotpo.
  • Stamped.io: Offers ratings, reviews, and UGC features, often a more affordable option for smaller businesses.
  • Pixlee: Focused on enterprise-level UGC solutions with more sophisticated analytics and integrations.

• Social Commerce Platforms:

  • Curalate (now part of Like2Buy): Like Foursixty, it enables shoppable Instagram feeds and other visual commerce capabilities. More geared toward large brands and enterprise businesses.
  • Shopify s Native Buy Button and Shoppable Posts : A free option if you primarily want to drive sales via social media platforms themselves. However, limited to the platform they are on.

• UGC and Social Media Management Platforms (Broader Scope):

  • Later (Now owns Foursixty): Includes UGC management as part of its larger social media marketing suite.
  • Sprout Social: Offers social media management tools with some UGC features.
  • Hootsuite: Another well-known social media management platform with limited UGC capabilities.

• Considerations When Choosing an Alternative:

  • Your Budget: Pricing varies significantly between platforms.
  • Features You Need: Do you need just shoppable feeds, or also reviews, ratings, or broader social media management?
  • Integration with Your Current Tech Stack: Is integration with Shopify smooth, or will you need a lot of setup?
  • Ease of Use: How intuitive is the platform to use for your team?
  • Scalability: Will the platform scale with your business as you grow?

Pricing

• Pricing Model: Foursixty used to have its own pricing structure based on monthly usage and features, but this is now bundled into Later s plans.
• Later s Pricing: Later offers various plans based on the number of social profiles, users, and included features. UGC management is often part of higher-tier plans.
• Key Takeaway: To understand the pricing for what was once Foursixty, you ll need to look at Later s pricing plans. Expect costs to be monthly and dependent on your requirements. It is recommended to visit Later s pricing page directly for the most accurate and updated information.

Customer Care Details

• Support Channels:
  • Help Center: Later (and by extension, the ex-Foursixty features) has a comprehensive online help center with documentation, tutorials, and FAQs.
  • Live Chat: Available for paid plan users during business hours.
  • Email Support: Available for all users.
• Support Quality:
  • Generally Considered Good: Later is generally regarded as having solid customer support, especially for its paid plan customers.
  • Focus on Self-Service: Like most SaaS companies, they encourage users to use their knowledge base and help center first.
• Key Takeaway: While Foursixty is no longer a standalone platform, the customer support experience is now part of Later s overall support system. Access the help center and contact support through Later s channels.

In Summary

Foursixty is now part of Later, and its visual commerce capabilities are integrated into Later s marketing platform. You won t find separate revenue or pricing information for it anymore. When selecting a visual commerce or UGC platform, it s essential to consider your budget, specific needs, and scalability requirements, as there are several strong alternatives to Foursixty (e.g., Yotpo, Okendo).

To get the most up-to-date information about the features, pricing, and customer support options, be sure to check the Later website directly.