Websites using Firstalert4

Okay, let s break down First Alert 4, covering its overview, revenue (as much as we can publicly discern), alternatives, pricing, and customer care.

Overview: What is First Alert 4?

First Alert 4, often referred to by its broadcast station call sign, KMOV-TV, is the CBS affiliate television station serving the St. Louis, Missouri, area. However, First Alert 4 specifically refers to their brand name for their local news operation, particularly their weather forecasting team and coverage.

Here s a breakdown of what makes up the First Alert 4 brand:

• Local News Focus: Primarily a local news provider, covering the St. Louis metro area.
• Weather Emphasis: Known for their weather coverage, branding their weather team as First Alert Weather. This is a key selling point and differentiator.
• Multiplatform Presence: News is delivered via television broadcast, a website (kmov.com), and various social media channels.
• Community Engagement: They often have community events and sponsor local initiatives.
• Reputation: They strive to be a trusted source of local news and information.

Revenue:

It s challenging to pinpoint exact revenue numbers for First Alert 4/KMOV-TV. Here s what we know and why it s difficult:

• Owned by Gray Television: KMOV-TV is owned by Gray Television, a publicly traded company. Gray Television s overall financial results are public knowledge, but they don t break down revenue by individual station.
• Revenue Streams: Revenue comes primarily from:
  • Advertising: The largest source, from local and national advertisers during broadcast and on their website/digital platforms.
  • Retransmission Fees: Fees paid by cable and satellite providers to carry their broadcast signal.
  • Digital Advertising: From ads on their website and social media.
• Factors Affecting Revenue: Revenue fluctuates based on:
  • Ratings: Higher ratings = higher ad revenue.
  • Market Conditions: The overall advertising market in St. Louis and the national advertising market.
  • Special Events: Major sports games, elections, and other events can impact revenue.

While we can t give an exact revenue number, it is safe to say that First Alert 4/KMOV is a multi-million dollar revenue generating business, given its status as a leading television news source in the St. Louis market, and its ownership by the sizable Gray Television corporation.

Alternatives:

Here are the primary alternatives to First Alert 4 for local news in St. Louis:

• Local Television News Competitors:
  • KSDK (Channel 5): NBC Affiliate (5 On Your Side) - Another major player in the St. Louis news market.
  • KTVI (Channel 2): Fox Affiliate (Fox 2 News) - Competes fiercely with KMOV.
  • KDNL (Channel 30): ABC Affiliate (News 4) - Also a viable local news alternative.
• Digital News Outlets:
  • St. Louis Post-Dispatch: Local newspaper, also provides online news.
  • Other Online News Sites: Numerous local blogs, websites, and online publications covering St. Louis.
• Radio Stations: Some radio stations offer news updates.
• Social Media: Local groups and individuals often share news on social media.

Pricing:

As a news organization, First Alert 4 doesn t have pricing in the traditional sense, as they primarily generate revenue through advertising. However, here s how cost factors apply:

• Free Over-the-Air Broadcast: You can watch their broadcast for free using an antenna.
• Cable/Satellite Subscription: If you use cable or satellite, their channel is typically included in your subscription package.
• Website and App: Their website and app are generally free to access, though sometimes there might be paywall content.
• Advertising Costs: Businesses that want to advertise on their channels or website will pay based on reach and demographics, which can range greatly from small local ads to regional and national spots.

Customer Care Details:

First Alert 4/KMOV-TV generally offers the following customer care options:

• Website Contact Form: You can typically find a contact form on their website (kmov.com) for general inquiries.
• Social Media: They usually monitor their social media accounts, and you can contact them there (typically Twitter/X, Facebook, Instagram).
• Phone Number: Their main phone number is often available on their website.
• Email: You might find email addresses on their website for specific departments (news tips, advertising).
• Physical Address: Their studio address is usually public information.

To get the most specific customer care details, I strongly recommend visiting their official website: kmov.com. You will find the most current contact methods listed there.

Key Takeaways:

• First Alert 4 is a strong local news brand associated with KMOV-TV in St. Louis, focusing particularly on weather.
• Their revenue is tied to advertising and retransmission fees, and while exact numbers aren t public, they generate significant revenue.
• The St. Louis market has strong competition from other TV news outlets, as well as digital platforms.
• Their content is generally free to access (broadcast, website/app), with advertising paying the bills.
• Customer care options include website contact forms, social media, phone, and email.

Let me know if you have any other questions!