Websites using ExitIntel

Okay, let s break down Exit Intel, covering its overview, revenue (as much as can be publicly determined), alternatives, pricing, and customer care.

What is Exit Intel?

Exit Intel, now acquired by Semrush (as of early 2024), was a sales intelligence platform focused on helping sales teams identify and target companies that are likely to be in the market for new products or services. It specialized in identifying and surfacing intent signals by tracking website behavior and online research activities. Essentially, it helped sales teams understand when companies were actively looking for solutions like theirs.

Key features (before acquisition) included:

• Intent Data: Identifying companies showing research intent for specific keywords and topics.
• Website Tracking: Monitoring website activity (visits, page views, downloads, etc.) to pinpoint interested prospects.
• Contact Information: Providing contact details for decision-makers at targeted companies.
• Lead Scoring: Ranking leads based on their level of intent.
• CRM Integration: Connecting with popular CRM platforms like Salesforce and HubSpot.

Revenue:

• Private Company: Exit Intel, prior to acquisition, was a private company, so its exact revenue figures were not publicly disclosed.
• Acquisition Context: Typically, acquisitions like this are based on a multiple of revenue (e.g., 3x, 5x, or even higher depending on growth and strategic value). Semrush saw value in their intent data capabilities and integrated the platform in early 2024.

Alternatives:

Here are several alternatives to Exit Intel, some focusing on general sales intelligence, others on intent data:

• ZoomInfo: A comprehensive B2B database with detailed company and contact information, intent data, and sales automation tools. One of the biggest players in the market.
• Cognism: Offers B2B contact data, intent monitoring, and sales acceleration features. Known for its focus on GDPR compliance.
• Lead Forensics: Identifies anonymous website visitors and provides contact information for those companies.
• 6sense: An account engagement platform that uses AI to predict buyer behavior and prioritize accounts. A high-end solution.
• Bombora: Provides company-level intent data based on content consumption across a large network of websites.
• Demandbase: Another account-based marketing (ABM) platform with intent data capabilities.
• G2 Buyer Intent: Leveraging G2 s extensive user review data to identify companies researching specific software categories.
• Similarweb Sales Intelligence: Provides insights into website traffic, engagement metrics, and competitor analysis, which can be used to identify potential leads.
• BuiltWith: Identifies the technologies used on a website, which can indicate a company s needs and priorities.
• Apollo.io: Sales intelligence platform with contact data, email automation, and prospecting tools.
• Lusha: A B2B contact database with a focus on accuracy and ease of use.

When evaluating alternatives, consider:

• Data Accuracy: How reliable is the data? Outdated or inaccurate data is useless.
• Intent Data Quality: How well does the platform identify true intent? False positives can waste sales time.
• Integration Capabilities: Does it integrate with your existing CRM and other sales tools?
• Pricing: Does the pricing model fit your budget and usage?
• Ease of Use: Is the platform intuitive and easy for your sales team to adopt?
• Customer Support: What level of support is offered?

Pricing:

• Historically (Pre-Acquisition): Exit Intel s pricing was typically subscription-based, with plans varying based on the number of users, the amount of data accessed, and the features included. Exact pricing details were usually provided upon request.
• Post-Acquisition (Semrush Integration): Exit Intel s functionalities were integrated in Semrush products, especially for agencies and enterprise clients.

Customer Care (Pre and Post-Acquisition):

• Pre-Acquisition: Exit Intel likely offered customer support through email, phone, and potentially a knowledge base.
• Post-Acquisition (Semrush): Since being acquired, customer care is now handled by Semrush s existing support channels. Semrush generally has a good reputation for customer support, offering:
  • Help Center: A comprehensive knowledge base with articles and tutorials.
  • Email Support: Available for all users.
  • Phone Support: Usually available for higher-tier plans.
  • Chat Support: Often available for quick questions.
  • Onboarding and Training: Semrush provides onboarding and training resources to help new users get started.

Key Takeaways:

• Exit Intel was a sales intelligence platform specializing in intent data, acquired by Semrush.
• Its key value was identifying companies actively researching solutions, providing sales teams with timely leads.
• Alternatives abound, ranging from broad B2B databases to specialized intent data providers.
• Evaluate alternatives based on data accuracy, intent data quality, integration, pricing, ease of use, and customer support.
• Customer support is now handled via Semrush.

To make a decision for your business, deeply analyze your specific needs, budget, and technical infrastructure before choosing a platform.