Websites using Exelate

Okay, let s break down Exelate, focusing on its overview, revenue, alternatives, pricing, and customer care. Please note that precise financial details, particularly revenue, for privately held companies like Exelate can be difficult to pinpoint publicly.

Exelate Overview

• What is it? Exelate (now part of Oracle Data Cloud) was a data management platform (DMP). DMPs are software platforms that collect, organize, and activate audience data. Think of it as a central hub for your digital advertising data.
• Key Function: Exelate was designed to help marketers understand their audiences, segment them into specific groups, and then use that information to target advertising more effectively across various channels (web, mobile, social, etc.).
• Core Capabilities:
  • Data Ingestion: Ability to collect data from multiple sources (website, CRM, third-party data providers).
  • Data Unification: Harmonizing data into unified customer profiles.
  • Audience Segmentation: Creating granular audience segments based on various characteristics (demographics, interests, behaviors).
  • Data Activation: Using audience segments to target advertising campaigns.
  • Integration: Integration with various ad platforms, DSPs (Demand-Side Platforms), and other marketing technologies.
• History: Exelate was a major player in the DMP space. It was acquired by Oracle in 2015 and became a key component of the Oracle Data Cloud.
• Current Status: Exelate as a standalone product no longer exists. Its technology and features are now integrated into Oracle Data Cloud. So, when you see references to Exelate, it s largely about historical performance and the capabilities that are now part of Oracle s offering.

Revenue

• Difficult to Determine: As a privately held company before being acquired by Oracle, specific revenue numbers for Exelate were not publicly available.
• Oracle Data Cloud (Including Exelate Tech): Oracle Data Cloud is a significant part of Oracle s broader revenue. However, Oracle doesn t break out revenue specifically for the Data Cloud components that incorporate Exelate tech.
• General Trend: Before the acquisition, Exelate was considered a major player in the DMP market, suggesting they had substantial revenue based on market share and client base.

Alternatives to Exelate

Since Exelate is no longer a standalone product, here are alternatives focusing on platforms that offer DMP or similar functionality within data cloud ecosystems:

• Oracle Data Cloud: The direct alternative, as it now encompasses Exelate s technology. It offers a comprehensive suite of data solutions, including audience management, targeting, and measurement capabilities.

• Salesforce Data Cloud (formerly Salesforce CDP/Customer 360): Salesforce s platform for unifying customer data across various touchpoints. It offers audience segmentation, activation, and reporting. This is a popular choice, especially for organizations already using Salesforce.

• Adobe Audience Manager: Adobe s DMP, part of the Adobe Experience Cloud. It provides similar capabilities to Exelate, including audience segmentation, activation, and integration with Adobe s marketing suite.

• Google Marketing Platform (including Google Ads Data Hub): Google s integrated marketing platform offers powerful data management capabilities within its ecosystem. Google Ads Data Hub allows for analysis across multiple Google platforms.

• Snowflake: While not strictly a DMP, Snowflake s data cloud platform can handle the type of large-scale data analysis and management required for audience targeting. Often used in tandem with other marketing activation tools.

• Tealium CDP: Tealium offers a customer data platform (CDP), which focuses on real-time data collection and activation.

• Segment: Another CDP option focused on unifying customer data and offering tools for integration and activation across various marketing channels.

Pricing

• Oracle Data Cloud Pricing: Oracle typically offers custom pricing models for Oracle Data Cloud. This means the cost depends on your specific use case, the volume of data processed, and the level of services required. Expect to engage with Oracle s sales team for a personalized quote. It is often structured as a subscription model.

• Other Alternatives:

  • Salesforce Data Cloud, Adobe Audience Manager, and Google Marketing Platform: Pricing is also usually customized and based on usage levels, data volume, and the modules selected. These are typically enterprise-level platforms with potentially higher price points.
  • Snowflake: Pricing is based on compute and storage usage. This can be cost-effective for some use cases but requires careful planning and optimization.
  • Tealium and Segment: Offer tiered pricing plans based on data volume and features.

• Key Takeaway: Pricing for these platforms is complex and variable. It s essential to request quotes tailored to your specific business needs. Be prepared to discuss your required scale of data, integrations, and activation needs.

Customer Care

• Oracle Data Cloud Customer Care:

  • Oracle typically offers customer care and technical support through various channels, including documentation, online support portals, and dedicated support teams for larger clients.
  • Oracle being an enterprise-level vendor means they provide various levels of support based on contract agreements.
  • As Exelate tech is now part of Oracle Data Cloud, users would access support via Oracle s existing support channels.

• Alternatives Customer Care:

  • Salesforce: Provides extensive documentation, support communities, and different support tiers based on subscription levels.
  • Adobe: Offers similar support resources, including online documentation, community forums, and dedicated customer success managers.
  • Google: Extensive online resources, community forums, and enterprise support options.
  • Other Alternatives: Customer support quality and channels vary. Many CDPs also provide personalized customer success support.

• Key Consideration: The quality and responsiveness of customer care is crucial, especially with complex data management solutions. Check customer reviews, and inquire about support options during your evaluation process.

In Summary

Exelate was a significant DMP, but its technology is now part of Oracle Data Cloud. If you re looking for similar functionalities, consider Oracle Data Cloud as the most direct replacement. However, you have options among CDP and data management platforms offered by Salesforce, Adobe, Google, Snowflake, and others. Choosing the right solution requires careful evaluation of your specific needs, technical capabilities, budget, and data strategy. Pricing for most platforms is customized, so it s essential to get a tailored quote for your requirements. Support is also crucial, and it s recommended to investigate the levels and types of customer support provided by each option.