Websites using Exacttarget

Okay, let s break down ExactTarget (which is now part of Salesforce Marketing Cloud) covering its overview, revenue, alternatives, pricing (as much as can be gleaned publicly), and customer care.

Overview: Salesforce Marketing Cloud (Formerly ExactTarget)

• Acquisition: ExactTarget was a leading marketing automation platform that was acquired by Salesforce in 2013 for $2.5 billion. It was rebranded as Salesforce Marketing Cloud and became the core of Salesforce s marketing offering.
• Core Functionality: At its heart, it s a robust, enterprise-level platform focused on helping businesses manage and automate their marketing campaigns across multiple channels. It aims to provide a unified view of the customer journey and enable personalized communication.
• Key Features:
  • Email Marketing: Sophisticated email creation, segmentation, and automation.
  • Mobile Marketing: SMS, push notifications, in-app messaging.
  • Social Media Marketing: Publishing, listening, and engagement tracking.
  • Web Personalization: Tailoring website experiences based on user data.
  • Advertising: Connecting to advertising platforms for targeted campaigns.
  • Journey Builder: Visual canvas for creating multi-step, cross-channel customer journeys.
  • Data Management: Centralized data platform to create unified customer profiles.
  • Analytics & Reporting: Comprehensive dashboards for tracking campaign performance.
• Target Audience: Primarily large enterprises and organizations with complex marketing needs and significant customer data volumes. It is not always a fit for smaller businesses due to its complexity and cost.
• Strengths:
  • Scalability for large organizations.
  • Powerful automation capabilities.
  • Integration with the broader Salesforce ecosystem.
  • Rich feature set for complex marketing campaigns.
  • Advanced reporting and analytics.

Revenue

• Not a Standalone Figure: Since it s part of Salesforce, ExactTarget s revenue is not reported separately. It s included within the Salesforce Marketing Cloud revenue, which is a substantial part of Salesforce s overall earnings.
• Salesforce Reporting: You can find financial results in Salesforce s quarterly and annual reports, but specific breakdowns for Marketing Cloud are not always granular.
• Estimated Share: Analysts often estimate that the Marketing Cloud contributes a significant portion of Salesforce s total revenue, easily making it a multibillion-dollar business unit.

Alternatives to Salesforce Marketing Cloud

There s a wide range of platforms that offer similar functionalities, catering to different market segments and needs:

• Adobe Marketing Cloud: Another major enterprise player, similar in scope to Salesforce Marketing Cloud.
• Oracle Eloqua and Oracle Responsys: Strong for B2B marketing automation and sophisticated email marketing.
• Marketo (Now Adobe Marketo Engage): Popular for marketing automation, particularly for mid-sized and large businesses.
• HubSpot Marketing Hub: A strong option for mid-sized businesses, offering a more integrated CRM and marketing platform.
• Mailchimp: Popular for small to medium-sized businesses, with a focus on simplicity and email marketing.
• Klaviyo: Known for its strong focus on e-commerce businesses, with a good handle on email and SMS.
• ActiveCampaign: Another strong SMB contender, with a focus on automation across channels.

Pricing

• Complex and Tiered: Pricing is complex and typically based on a variety of factors, including the number of contacts, email sends, features used, and level of support required.
• Enterprise Focus: Generally, it is more expensive than SMB-focused platforms and is typically priced at an enterprise level.
• Custom Quotes: Pricing is usually determined through custom quotes provided by Salesforce after a consultation and discovery process.
• Publicly Available Information Limited: Salesforce does not openly publish its exact pricing plans. You d typically need to engage with their sales team to get an estimate.
• Estimates and Factors: Here are some general factors affecting price:
  • Edition/Tier: Salesforce Marketing Cloud has different editions with varying features.
  • Contact Volume: The number of active subscribers in your database.
  • Email Volume: The number of emails you send.
  • Features Used: More advanced features usually cost more.
  • Add-ons: Extra modules and features that can be included.
• Expected Cost Range: For a large enterprise, costs can easily range from tens of thousands of dollars per year into the millions, particularly with add-ons and heavy usage.

Customer Care Details

• Multi-Tiered Support: Support is typically provided in a multi-tiered structure.
• Standard Support: Usually includes online help documentation, knowledge bases, and community forums.
• Premier Support: Premium support plans typically involve phone support and dedicated support representatives.
• Success Programs: Salesforce offers specialized programs to help customers successfully onboard, implement, and optimize their use of the platform.
• Customer Success Managers: For larger customers, Salesforce often provides dedicated customer success managers to guide them.
• Self-Service Resources: The Salesforce website offers a wide variety of documentation, articles, and training videos.
• Community Support: The Salesforce Trailblazer Community is a valuable resource for users to ask questions, share knowledge, and learn from each other.
• Support Channels: Support is typically provided through online portals, email, phone, and chat, depending on the tier of service purchased.

Key Takeaways

• Enterprise Powerhouse: Salesforce Marketing Cloud is a powerful, enterprise-grade platform for sophisticated marketing automation.
• Integration is Key: Its close integration with Salesforce s broader ecosystem is a major selling point for many companies using Salesforce.
• Complexity and Cost: It is a complex and costly system, not always suitable for smaller or mid-sized businesses with more straightforward needs.
• Custom Pricing: Pricing is heavily dependent on various factors and requires a discussion with Salesforce.
• Robust Support: Salesforce provides a variety of support resources, with more personalized options available through paid plans.

If you have more specific questions or requirements, feel free to ask! I can try to tailor my response further.