Websites using ExactMetrics

Okay, let s break down ExactMetrics, covering its overview, revenue, alternatives, pricing, and customer care.

ExactMetrics: Overview

• What it is: ExactMetrics is a popular Google Analytics plugin for WordPress. It s designed to make it easier to set up and use Google Analytics on your WordPress website, without needing to directly edit code. It allows you to track website traffic, user behavior, eCommerce performance, and other key metrics directly from your WordPress dashboard.

• Key Features:

  • Simplified Google Analytics Setup: Eases the connection between your website and Google Analytics. No coding required.
  • Enhanced eCommerce Tracking: Tracks sales, revenue, product performance, and customer behavior for online stores (particularly WooCommerce and Easy Digital Downloads).
  • Affiliate Link Tracking: Automatically track the performance of your affiliate links.
  • Form Tracking: Monitors form submissions and conversion rates.
  • Custom Event Tracking: Allows you to track specific user interactions on your site, such as button clicks or video views.
  • Real-Time Reporting: Provides an overview of what s happening on your site right now.
  • Demographics and Interests Reporting: Gives you insights into the age, gender, and interests of your website visitors.
  • Outbound Link Tracking: Tracks clicks on links that lead visitors away from your website.
  • Scroll Tracking: Measures how far down the page visitors are scrolling.
  • Download Tracking: Tracks file downloads on your website.
  • AMP (Accelerated Mobile Pages) Support: Ensures accurate tracking for AMP pages.
  • GDPR Compliance Tools: Helps you manage user consent and comply with data privacy regulations.
  • Integration with other plugins: Integrates seamlessly with popular WordPress plugins.
  • Dashboard Reports: See your most important metrics right within your WordPress dashboard.

• Target Audience: Website owners, bloggers, e-commerce store owners, marketers, and anyone who wants to understand their website traffic and user behavior better without needing advanced technical skills.

Revenue and Company Details

• Company: Owned by Awesome Motive. Awesome Motive is a well-known company that owns several popular WordPress plugins such as OptinMonster, WPForms, MonsterInsights, SeedProd, and others.
• Estimated Revenue: ExactMetrics is a leading Google Analytics plugin for WordPress. While precise revenue figures are not publicly available, it s likely a significant revenue stream within Awesome Motive, due to its large user base and subscription-based pricing model. Given the popularity and pricing structure, it s reasonable to estimate ExactMetrics generates several million dollars in annual revenue.
• Market Position: ExactMetrics is one of the most popular Google Analytics plugins for WordPress. It competes with other analytics plugins but holds a strong market share.

Alternatives to ExactMetrics

Here are some popular alternatives, with a brief description:

• MonsterInsights: (Also owned by Awesome Motive) Very similar feature set. Some say MonsterInsights focuses slightly more on ease of use for beginners.
• Analytify: A solid alternative with a clean interface and good reporting features.
• GA Google Analytics: A simpler, free plugin that adds the basic Google Analytics tracking code. Lacks advanced features.
• WP Statistics: A WordPress analytics plugin that stores data directly on your WordPress server. This can be useful for privacy reasons, but it may impact performance.
• Matomo Analytics: An open-source, self-hosted analytics platform. Gives you complete control over your data but requires more technical setup.
• Fathom Analytics: A privacy-focused, simple analytics tool. Doesn t use cookies.
• Plausible Analytics: Another privacy-focused, lightweight analytics tool.
• Google Site Kit: Google s official WordPress plugin that integrates Google Analytics, Search Console, AdSense, and PageSpeed Insights. It is free.
• Jetpack: A suite of plugins that includes analytics, security, and other features. (Note: You will need a paid Jetpack plan to get analytics)

Pricing

ExactMetrics uses a tiered subscription model. Pricing is typically based on the number of websites you want to track and the features you need. As of late 2024, here s a general idea of their pricing structure (always check their website for the most up-to-date information):

• Basic: (For personal blogs and small sites) - Around $99 per year. Offers core tracking features.
• Plus: (For small businesses) - Around $199 per year. Includes enhanced eCommerce tracking and other features.
• Pro: (For growing businesses and agencies) - Around $399 per year. Offers advanced features like custom dimensions, enhanced link attribution, and priority support.
• Agency: (For large businesses and agencies) - Custom pricing. Typically gives you multi-site support.

Important Notes About Pricing:

• These are annual prices. They may also offer monthly options.
• Pricing can change, so always check the ExactMetrics website for the latest details.
• They often run promotions and discounts.
• There is often a money-back guarantee.

Customer Care and Support

ExactMetrics offers customer support through various channels:

• Documentation: They have a comprehensive knowledge base with articles, tutorials, and FAQs.
• Email Support: Available to all paid users.
• Priority Support: Offered to users on the higher-tier plans (Pro and Agency). This typically means faster response times.
• Community Forums/Facebook Groups: While not official support channels, there s often community support available in online forums and Facebook groups dedicated to WordPress and Awesome Motive products.
• Live Chat: May be available during certain times or for specific plans.

Customer Care Reputation:

• Generally, ExactMetrics has a good reputation for customer support, especially for paid users.
• Users on the higher-tier plans often report faster and more personalized support.
• The quality of support documentation is generally considered to be excellent.
• Some users have reported occasional delays in response times for email support, particularly during peak periods.

In summary: ExactMetrics is a powerful and popular Google Analytics plugin for WordPress that simplifies the process of tracking website traffic and user behavior. It provides a user-friendly interface and a range of features that cater to different needs and budgets. While it is a paid plugin, its comprehensive features and customer support make it a worthwhile investment for many website owners and marketers. Be sure to compare it to alternatives and consider your specific needs before making a decision.