Websites using Etracker

Okay, let s break down Etracker, covering its overview, revenue (as much as publicly available), alternatives, pricing, and customer care details.

Etracker: Overview

Etracker is a German-based company that provides web analytics and user behavior tracking software. It focuses on providing website owners with insights into how visitors interact with their sites. They are particularly known for their strong emphasis on data privacy and compliance with European data protection regulations, especially GDPR.

Here s a summary of Etracker s key features:

• Website Analytics: Provides standard website metrics such as page views, bounce rate, session duration, traffic sources, etc.
• User Behavior Analysis: Tracks user interactions within your website, including mouse movements, clicks, scroll depth, form interactions, and more.
• Heatmaps: Visualizes user activity on your website with heatmaps to show areas of high interest.
• A/B Testing: Allows you to test different website layouts and content to see which performs best.
• Data Privacy: Emphasizes compliance with GDPR and other European data privacy laws. Data is generally stored on servers within the EU.
• Dashboards and Reports: Offers customizable dashboards and reports for easy analysis of website performance.
• Ecommerce Tracking: Specific features for ecommerce tracking, such as purchase analysis and conversion rates.
• Data Import and Export: Allows importing data from other tools and exporting eTracker data to other platforms.

Etracker: Revenue

Unfortunately, Etracker is a privately held company, and they do not publicly disclose their revenue figures. Therefore, it is impossible to provide an exact number for their revenue. Market research data on this is also scarce.

Etracker: Alternatives

If you are looking for alternatives to Etracker, here are some popular options, categorized by their core strength:

General Web Analytics (Similar Focus on Privacy)

• Matomo (formerly Piwik): Open-source analytics platform with a strong focus on privacy and data ownership. Offers both cloud and self-hosted options.
• Plausible Analytics: Simple, lightweight analytics tool with a clear focus on privacy and user-friendliness.
• Fathom Analytics: Another privacy-focused analytics platform designed to be simple and straightforward.
• GoAccess: Open-source, command-line real-time web log analyzer for Linux and Mac.
• Simple Analytics: Paid tool focused on simplicity, GDPR, and data privacy.

General Web Analytics (More Mainstream)

• Google Analytics: The most widely used web analytics platform. Powerful and free, but often criticized for privacy concerns.
• Adobe Analytics: Enterprise-level analytics platform with advanced features. Typically more expensive and complex.

Specific Features or Focus

• Hotjar (Heatmaps & User Recordings): Focuses heavily on heatmaps, session recordings, and user feedback. Good for understanding specific user experiences.
• Crazy Egg (Heatmaps & A/B Testing): Another tool that specializes in heatmaps and A/B testing.
• FullStory (User Recordings): Powerful user session recording tool. Best for drilling into specific user behavior and frustrations.
• Mixpanel (Product Analytics): Focuses on tracking user actions within products and apps rather than just website traffic.

Choosing an Alternative:

When selecting an alternative, consider these factors:

• Privacy Requirements: If data privacy is a top priority, focus on solutions like Matomo, Plausible, Fathom, or similar.
• Budget: Google Analytics is free, while others may come with subscription costs.
• Features: What specific features are you looking for? Do you need heatmaps, A/B testing, or advanced analysis?
• Ease of Use: Is the platform user-friendly or does it have a steep learning curve?
• Scale and Requirements: Do you have a small site or are you an enterprise operation?

Etracker: Pricing

Etracker offers a range of plans based on the website s needs and traffic volume. They generally don t publish prices directly on their website, you typically need to request a quote based on the volume of your monthly website visits.

Typically their pricing is structured around:

• Monthly Pageviews: The number of website pageviews you need to track is a major driver of cost.
• Features: More advanced features, such as A/B testing and more detailed user behavior, often mean a higher price point.
• Customization: Complex reporting, dashboards, or more bespoke data insights might increase the cost.

Generally, be prepared for these tiers:

• Small/Personal Website Plan: Basic analytics.
• Small- to Medium-Sized Business: A more feature-rich package.
• Enterprise: Custom solution for high-traffic sites.

Etracker: Customer Care Details

Etracker provides customer care primarily through the following channels:

• Email Support: This is the primary method for most queries.
• Support Tickets: You likely will need to create support tickets via their customer portal.
• Knowledge Base: Etracker has a knowledge base or documentation section on their website that answers common questions.
• Phone Support (Potentially): Depending on the package, you may get dedicated phone support.
• Onboarding & Setup Help: For larger enterprise clients, they may provide support for setup and integration.
• Webinars and Tutorials: They may have resources that guide you in using the platform.

Important Considerations for Customer Care:

• Response Time: Check for their expected response time, especially if you need urgent help.
• Language: As a German company, customer support may primarily be in German. Make sure they can provide support in your language if needed.
• Technical Expertise: Ensure their customer support team has the knowledge to address technical issues.

Conclusion

Etracker is a strong web analytics option if you re particularly concerned about European data privacy and compliance (GDPR). It offers essential features alongside more advanced tools for user behavior. However, due to its private nature, finding precise details on its revenue and pricing may require contacting them directly. It is definitely worth evaluating alternatives and making a choice based on your specific needs, budgets, and privacy concerns.

If you have any other questions, just ask!