Websites using EthicalAds

Okay, let s dive into EthicalAds, covering its overview, revenue model, alternatives, pricing, and customer care details.

What is EthicalAds?

EthicalAds is a privacy-focused advertising network that aims to provide a sustainable revenue model for independent websites, blogs, and open-source projects. It distinguishes itself from mainstream ad networks by prioritizing user privacy and ethical considerations.

Key Principles of EthicalAds:

• Privacy-First: They do not track users across websites or use personal data for targeting.
• Contextual Advertising: Ads are targeted based on the content of the page they appear on, rather than user behavior.
• No Behavioral Tracking: They don t collect or store user browsing history.
• Transparency: EthicalAds is open about how it works, sharing details about its practices and policies.
• Supporting Independent Creators: They aim to help independent publishers and open-source projects monetize their work sustainably.

Revenue Model:

• For Publishers:
  • Publishers earn revenue based on the number of impressions their ad slots receive.
  • Rates vary based on the type of inventory, location, and other factors.
  • EthicalAds takes a percentage of the ad revenue as its commission.
• For Advertisers:
  • Advertisers pay based on impressions (CPM, Cost Per Mille).
  • Pricing varies based on the target audience and inventory availability.
  • They also have a small percentage for affiliate advertising.

EthicalAds Revenue Details EthicalAds has made a recent change to their revenue percentages:

• For Publishers:
  • Publishers now receive 80% of the ad revenue generated on their site.
  • EthicalAds takes 20% for maintaining the network, providing customer support, and facilitating the process.
• For Advertisers:
  • No percentage change to advertiser spend other than to cover the 80/20 publisher split.

Alternatives to EthicalAds:

Here are some alternatives to EthicalAds, each with its own pros and cons:

• Google AdSense:
  • Pros: Massive reach, easy to set up, large advertiser pool.
  • Cons: Privacy concerns, heavy user tracking, can be intrusive, complex terms.
• BuySellAds:
  • Pros: More control over ad placements, direct deals with advertisers.
  • Cons: Requires more effort to manage, may not be suitable for smaller publishers.
• Carbon Ads:
  • Pros: Similar in ethos to EthicalAds, focuses on developers and tech audiences.
  • Cons: Smaller reach than AdSense, requires approval to join.
• Mediavine (for blogs and websites):
  • Pros: High RPMs, good customer support, full service.
  • Cons: Higher traffic requirements, requires a lot of pageviews to qualify, can feel a little more intrusive than EthicalAds.
• AdThrive (for blogs and websites):
  • Pros: High RPMs, good customer support, similar to Mediavine but more exclusive.
  • Cons: Requires a very large number of pageviews to qualify, more invasive ads.
• Native Advertising Platforms:
  • Pros: Can feel less intrusive than display ads, relevant to the content.
  • Cons: Can be expensive, requires more time and effort to create, may be seen as clickbait.

Pricing:

• For Publishers:
  • EthicalAds does not charge fees for publishers to join.
  • Publishers earn a percentage of the revenue from ad impressions.
  • The payout threshold is $10, and payments are made via PayPal or Transferwise (now called Wise)
• For Advertisers:
  • EthicalAds uses a CPM (Cost Per Mille) model.
  • CPM varies based on factors like target audience, ad placement, and inventory.
  • The average cost is roughly $4-$10 CPM, but can vary greatly.
  • Advertisers can create accounts and manage their campaigns from the dashboard.

Customer Care Details:

• Documentation and Guides: EthicalAds provides a well-maintained help center with detailed documentation, FAQs, and guides for both publishers and advertisers.
• Email Support: You can reach their support team by email for any questions or issues. The email is: support@ethicalads.io
• Contact Form: They also have a contact form on their website for inquiries.
• Community Forum: They have a semi active forum for community support, where questions and suggestions can be discussed, as well as a place to stay up to date with announcements.
• Active Community: EthicalAds has an active presence on Github where you can see the project open source code and collaborate with the team and other members.

Key Takeaways:

• Ethical Choice: EthicalAds is a great option for those looking for a more privacy-conscious alternative to mainstream ad networks.
• Lower Revenue Potential: Generally, it may not yield as much revenue as some of the more mainstream networks like AdSense or Mediavine, however, this is improving over time.
• Audience Fit: It works best when your audience values privacy and you are focused on niche demographics (such as developers, open source enthusiasts).
• Great Customer Support: It offers decent documentation and accessible support through email or the forum.

In Conclusion:

EthicalAds provides a viable alternative for publishers and advertisers who are aligned with its mission of privacy and ethics. While the revenue potential might not be as high as some other ad networks, it s a strong option for a community that cares about where their ads are going and who is seeing them. It offers a transparent process and strives to create a better ecosystem.

Before committing, I recommend visiting the EthicalAds website and reviewing their policies and documentation directly to ensure they meet your specific needs.