Websites using Eskimi

Okay, let s break down Eskimi, a programmatic advertising platform, covering its overview, revenue, alternatives, pricing, and customer care details.

Overview of Eskimi

Eskimi is a programmatic advertising platform focused primarily on reaching mobile audiences in emerging markets, particularly in Africa, Asia, and the Middle East. It offers a range of advertising solutions, including:

• Programmatic Display Advertising: Allows advertisers to buy ad space on websites and apps through real-time bidding (RTB).
• Rich Media Ads: Supports engaging ad formats like video, interactive banners, and interstitials.
• Native Advertising: Offers in-feed ad placements that blend seamlessly with content.
• Performance Advertising: Focuses on driving specific actions like app installs, leads, or sales.
• Data & Targeting: Provides targeting capabilities based on demographics, location, interests, and behaviors.
• Self-Serve Platform: Offers a platform where advertisers can manage campaigns, set budgets, and analyze performance.
• Managed Service Option: Provides a managed service for advertisers who prefer a hands-on approach.
• Audience Network: Boasts a wide network of publishers and app developers in its target markets.

Key Features:

• Focus on Emerging Markets: Eskimi s core strength lies in its reach and understanding of audiences in these regions, which often have unique characteristics.
• Mobile-First Approach: Recognizing that mobile is the primary internet access point in many of its target markets, Eskimi s platform is built with mobile optimization in mind.
• Data-Driven Targeting: Utilizes its own data insights to help advertisers target relevant audiences.
• Fraud Prevention: Offers tools and techniques to combat ad fraud, a crucial concern in programmatic advertising.
• Creative Support: Offers creative services, including ad design and development.
• Reporting and Analytics: Provides detailed reporting on campaign performance, allowing for optimization and data-driven decisions.

Revenue (Estimated)

Eskimi, being a privately held company, doesn t publicly disclose its exact revenue figures. However, given its market position, the large number of impressions served, and its focus on emerging markets, it s generally considered to have significant revenue. It has expanded rapidly in the African market with presence in countries such as South Africa, Nigeria and Kenya. Exact figures remain undisclosed.

Alternatives to Eskimi

If you re looking for alternative platforms, you ll want to consider options depending on your specific needs and target markets. Here s a breakdown:

• For Global Reach with Broad Functionality:

  • Google Ads (formerly Google AdWords): Offers access to the Google Display Network, which has a massive global reach.
  • Meta Ads (Facebook/Instagram Ads): Provides access to the Meta (Facebook and Instagram) network with strong social targeting capabilities.
  • Amazon DSP: Offers programmatic advertising with a focus on Amazon s ecosystem.
  • The Trade Desk: A leading independent demand-side platform (DSP).

• For Focused Reach in Emerging Markets:

  • InMobi: Another prominent player in mobile advertising in emerging markets.
  • Opera Ads: Owned by the maker of the Opera browser, which is popular in emerging markets.
  • AdColony: A mobile ad network focused on app monetization and performance.
  • PubMatic: A supply-side platform (SSP) with access to diverse inventory globally including emerging market publishers.

• For Specific Formats:

  • AdMob (Google): A mobile ad network focused on app monetization.
  • Vungle: A leading mobile video advertising platform.
  • Unity Ads: A mobile advertising platform focused on game monetization.

Factors to consider when choosing an alternative:

• Target market: Where are your target audiences located?
• Budget: What s your advertising spend?
• Campaign goals: Are you looking for brand awareness, app installs, leads, or sales?
• Ad formats: Do you need video, rich media, or standard display ads?
• Level of support: Do you need a self-serve platform or a managed service?

Pricing

Eskimi operates on a programmatic advertising model, primarily through real-time bidding (RTB). This means pricing is dynamic and based on several factors:

• Auction-based model: Advertisers bid on available ad impressions based on their target audience and budget.
• Cost-per-mille (CPM): A common pricing model where advertisers pay a cost per thousand impressions.
• Cost-per-click (CPC): Advertisers pay when a user clicks on an ad.
• Cost-per-acquisition (CPA): Advertisers pay only when a specific action (e.g., a purchase, an app install) is completed.

Key Factors Influencing Price:

• Target audience: More specific and valuable audiences often come with higher CPMs.
• Ad placement: High-visibility ad placements can cost more.
• Competition: The number of advertisers bidding for the same audience will influence prices.
• Creative quality: Higher-quality and more engaging ads may get better results.
• Geographic location: Prices vary across different countries and regions.

Generally, Eskimi is competitive, especially in its core markets, and often works with a minimum deposit for the platform.

Customer Care Details

Eskimi provides customer care through different channels:

• Dedicated Account Managers: For managed service clients, Eskimi provides dedicated account managers who offer support and guidance.
• Email Support: Eskimi s website has contact forms for sales and support inquiries.
• Online Help Center: Many platforms offer help centers or FAQ sections for common questions and troubleshooting.
• Live Chat: Availability may vary depending on time and region, but this is another method for getting immediate assistance.
• Case Studies and Blog: Provides updates on industry best practices and platform developments.

Things to Note Regarding Customer Care:

• Varying Support Levels: The level of support you receive may depend on whether you re a self-serve client or a managed service client.
• Responsiveness: Response times may vary depending on the volume of inquiries and your time zone.
• Focus on Core Markets: As their business focus is emerging markets, support may be optimized for those regions.

In Conclusion

Eskimi is a significant player in the programmatic advertising space, particularly for reaching mobile audiences in emerging markets. Its focus on these markets, its range of ad formats, and its data-driven approach make it a viable option for advertisers. However, it s important to compare it with alternatives based on your specific needs, budget, and target audience. Understanding its pricing model and customer care options will also help you make informed decisions.

Remember to always research thoroughly, potentially testing multiple platforms to find the best fit for your specific advertising requirements.