Websites using Equativ

Okay, let s break down Equativ, covering its overview, revenue, alternatives, pricing, and customer care details.

Equativ: Overview

Equativ, formerly known as Smart AdServer, is a leading independent ad tech platform that provides a suite of tools for both publishers and advertisers. They focus on enabling a more open, transparent, and efficient programmatic advertising ecosystem. Here s a breakdown of their key offerings:

• Supply-Side Platform (SSP): This is their core offering, allowing publishers to manage their ad inventory, connect with demand partners (DSPs), and optimize yield through header bidding and other programmatic techniques.
• Ad Server: Equativ s ad server manages ad delivery and campaign execution, working in tandem with their SSP.
• Demand-Side Platform (DSP): While less prominent than their SSP, Equativ also provides a DSP for advertisers to buy programmatic inventory across various publishers.
• Consent Management Platform (CMP): A crucial tool for managing user consent under privacy regulations like GDPR and CCPA.
• Data Management Platform (DMP): This helps publishers and advertisers manage and leverage audience data for targeted advertising (though the relevance of DMPs is evolving).
• Video Advertising Solutions: Support for video ad formats and monetization.

Key Features & Benefits:

• Independence: Equativ is an independent platform, not directly tied to a specific media conglomerate, which they position as a benefit for transparency.
• Full Stack Solution: They offer a complete ad tech stack, simplifying the technology landscape for their clients.
• Omnichannel Approach: They support display, video, and mobile advertising.
• Focus on Publisher Needs: They are known for their strength in catering to the needs of premium publishers, particularly in Europe.
• Advanced Targeting and Optimization: Offer tools for optimizing ad campaigns for both publishers and advertisers.

Revenue:

Equativ is a privately held company, so specific revenue figures are not publicly available. However, it s estimated that their annual revenue is likely in the range of hundreds of millions of dollars. They have a significant global presence and work with a large number of publishers and advertisers. They have seen consistent growth and are considered a major player in the ad tech space.

Alternatives to Equativ:

There are numerous alternatives to Equativ, each with its own strengths and weaknesses. Here are a few key ones:

For Publishers (SSPs):

• Google Ad Manager (GAM): The dominant player, offering a wide range of tools for large publishers.
• Magnite: Another major independent SSP with a strong focus on CTV and video.
• PubMatic: A well-regarded SSP known for its transparency and technology.
• OpenX: A strong player known for its focus on quality and compliance.
• Index Exchange (IX): A popular choice for premium publishers seeking control and flexibility.

For Advertisers (DSPs):

• Google Ads (Display & Video 360): A comprehensive DSP often integrated with GAM.
• The Trade Desk: A leading independent DSP known for its advanced features and targeting.
• MediaMath: A mature DSP that has gone through restructuring.
• Amazon DSP: A rising competitor within the ad space that is well integrated into Amazon s infrastructure.
• Xandr Invest: Now a part of Microsoft, Xandr offers a robust DSP with a focus on omnichannel buying.

Important Considerations when Choosing an Alternative:

• Specific Needs: Consider your specific advertising goals, whether you are a publisher or advertiser.
• Scale and Complexity: Evaluate the scale of your operations and the complexity of your campaigns.
• Integration: How well the platform integrates with your existing technologies.
• Budget: Platform pricing and costs can vary significantly.
• Support and Transparency: Assess the level of customer support and the transparency of each platform.

Pricing:

Equativ s pricing model is complex and can vary based on several factors. As a private company, they don t publicly list their pricing. However, generally, here is what to expect:

• Revenue Share: For publishers using their SSP, Equativ typically takes a commission from the revenue generated through their platform (a percentage of each ad impression).
• Fixed Fees/Service Fees: They may also charge fees for specific features, data usage, or custom solutions.
• Custom Contracts: Larger publishers and advertisers may have custom contracts with tailored pricing.
• Transparency: Equativ positions itself as a transparent player in terms of pricing, but understanding all fees requires a detailed discussion with their sales team.

To understand their pricing better, you need to:

1. Contact their Sales Team: Directly engage with their team to discuss your needs.
2. Request a Demo: See their platform in action to assess its value.
3. Ask Detailed Questions: Inquire about all potential costs, including platform fees, data charges, and other services.
4. Compare with Alternatives: Always compare with other platforms to ensure you are getting the best possible value.

Customer Care Details:

Equativ typically offers the following customer care support:

• Dedicated Account Managers: Publishers and advertisers are often assigned dedicated account managers to assist with implementation, platform optimization, and ongoing support.
• Technical Support: A support team to help with technical issues and platform integration.
• Onboarding and Training: Resources and training are provided to help users learn and effectively utilize the platform.
• Knowledge Base: Documentation and tutorials are available online to provide answers to common questions.
• Phone and Email Support: Support teams are available through phone and email channels.

How to Get in Contact with Equativ Customer Care:

• Website Contact Form: Visit their website and fill out the contact form to connect with the appropriate team.
• Direct Sales Contact: If you re interested in becoming a client, their sales team will guide you.
• Existing Client Support: If you re an existing client, reach out to your dedicated account manager or use their support channels.

In Conclusion:

Equativ is a significant player in the ad tech landscape, particularly on the supply side. They provide a comprehensive platform for publishers to monetize their inventory, alongside solutions for advertisers. While specifics like pricing and revenue are not public, they are generally considered a top-tier ad tech provider with a strong focus on transparency and independence. Understanding your unique needs and conducting thorough research is crucial before committing to any ad tech platform. Don t hesitate to contact Equativ and explore alternative options to make informed decisions.