Websites using Elcomercio

Okay, let s break down El Comercio, a prominent media organization, covering its overview, revenue (as much as publicly available), alternatives, pricing (for subscriptions and advertising), and customer care details.

Overview of El Comercio

• What it is: El Comercio is a leading Peruvian media company. Its flagship product is the newspaper El Comercio, which is the oldest newspaper in Peru and one of the oldest newspapers in the Spanish-speaking world. It also has a significant presence in television, radio, and online media.
• Key Areas:
  • News Publication: Its primary focus is providing news coverage on politics, economy, sports, culture, and local events in Peru.
  • Digital Presence: El Comercio has a robust online platform (elcomercio.pe) that includes articles, videos, live streams, and interactive content. They have a paywall system for premium content.
  • Television and Radio: The group owns several TV channels and radio stations, reaching a wider audience.
• Target Audience: Primarily Peruvians, with a strong focus on the middle to upper socioeconomic classes. It aims to reach a broad audience across different age groups and interests.
• Reputation: Generally considered a reputable news source in Peru. However, like any major media organization, it faces scrutiny regarding its editorial stance and potential biases. It has been owned by the Miro Quesada family since its founding.

Revenue (Publicly Available Information)

• Private Company: El Comercio is a privately held company. This means it s not legally obligated to disclose its financial information publicly like publicly traded companies.
• Revenue Streams:
  • Advertising: A significant portion of revenue comes from advertising sales across its print, online, television, and radio platforms. This includes display ads, sponsored content, and classifieds.
  • Subscriptions: El Comercio earns revenue from subscriptions to its print newspaper and digital content (paywalls).
  • Television and Radio Broadcasting: Revenue from advertising and sponsorships on its TV channels and radio stations.
  • Other Ventures: The group might have revenue from other media-related businesses, such as events, content licensing, or data services.
• Estimates and Challenges: It is difficult to provide accurate revenue figures without access to their internal financial reports. Revenue likely fluctuates based on the Peruvian economy, political climate, and advertising market. The rise of digital media has likely impacted their print revenue, requiring a shift in business models.

Alternatives to El Comercio

This depends on what aspect of El Comercio you re looking to replace. Here s a breakdown:

• For News in Peru:
  • La República: A left-leaning newspaper, often seen as an alternative to El Comercio s more centrist/conservative leanings.
  • Perú21: Another popular Peruvian newspaper.
  • Expreso: A newspaper with a more sensationalist approach.
  • Correo: A tabloid newspaper with a wider reach, often focused on local news.
  • RPP (Radio Programas del Perú): A leading radio news network and online platform.
  • ATV (Andina de Televisión): One of the most popular TV networks in Peru.
  • Latina Televisión: Another leading Peruvian TV network.
  • Digital-Only News Sites: There are a growing number of independent digital news sites in Peru, but their reliability and reach vary.
  • International News Agencies: Reuters, Associated Press, and other international agencies often provide coverage of Peruvian news.
• For Advertising Platforms in Peru:
  • Other Peruvian Media Groups: ATV, Latina, RPP, etc.
  • Google Ads: Target Peruvian audiences through Google s advertising network.
  • Social Media Advertising: Facebook, Instagram, Twitter, and LinkedIn advertising targeting Peruvian users.
  • Local Digital Advertising Networks: There are digital advertising networks that specialize in the Peruvian market.
  • Out-of-Home Advertising: Billboards, posters, and other outdoor advertising options.

Pricing

• Newspaper Subscription: Print newspaper subscriptions vary depending on the frequency (daily, weekly, etc.) and delivery location. Contact El Comercio directly for current pricing.
• Digital Subscription (El Comercio Premium): El Comercio employs a paywall for certain premium content on its website. A digital subscription to El Comercio Premium grants access to exclusive articles, in-depth analysis, and other features. Pricing plans vary based on subscription duration (monthly, annual). Check their website for current pricing and offers.
• Advertising: Advertising costs are highly variable, depending on:
  • Platform: Print, online, television, radio.
  • Ad Size/Duration: Larger ads or longer ad spots cost more.
  • Placement: Prime positions (e.g., front page of the newspaper, top of the website) command higher prices.
  • Target Audience: Reaching a more specific demographic may affect pricing.
  • Seasonality: Advertising rates might fluctuate based on the time of year.
  • Negotiation: Advertising rates are often negotiable, especially for large or long-term campaigns. Contact their advertising sales department for a quote.

Customer Care Details

• Website: The El Comercio website (elcomercio.pe) is the primary resource for customer support. Look for a Contact Us or Ayuda (Help) section.
• Phone: Search on their website (elcomercio.pe) for their customer service phone number. There is likely a different number for subscriptions than advertising.
• Email: Check the Contact Us section of their website for email addresses for different inquiries (subscriptions, advertising, editorial).
• Social Media: El Comercio has a presence on social media platforms like Facebook and Twitter. You can sometimes reach out to them through these channels for customer support, although response times might vary.
• Physical Address: You can find their corporate address on their website, but it s primarily for formal correspondence, not general customer inquiries.
• Subscription Support: If you have a subscription, look for specific contact information related to subscription management (e.g., canceling, renewing, changing address).

Important Considerations:

• Language: Customer service is almost certainly going to be in Spanish.
• Response Times: Response times may vary depending on the channel you use and the complexity of your inquiry.
• Peruvian Business Hours: Be aware of Peruvian business hours when contacting them.

I hope this comprehensive overview is helpful! Good luck!