Websites using Dovetale

Okay, let s break down Dovetale, covering its overview, revenue information (where available), alternatives, pricing, and customer care details.

What is Dovetale?

Dovetale is a software platform designed to help businesses manage and optimize their influencer marketing programs. It s essentially a comprehensive toolkit for influencer discovery, relationship management, campaign tracking, and performance reporting.

Key Features typically include:

• Influencer Discovery: Search and filter influencers based on various criteria (niche, audience demographics, engagement rates, location, etc.).
• CRM (Customer Relationship Management): Centralized platform to manage influencer contacts, communications, and relationship history.
• Campaign Management: Create, launch, and manage influencer campaigns, including briefing influencers, tracking content performance, and processing payments.
• Analytics & Reporting: Monitor campaign performance with real-time data, track key metrics (reach, engagement, conversions), and generate reports.
• Content Management: Organize and manage influencer-generated content.
• Payment Processing: Streamline payments to influencers, often with integrations to accounting software.
• Team Collaboration: Enables marketing teams to work together on influencer campaigns.
• Affiliate Marketing: Integration to create affiliate links for influencer posts

Revenue Information

• Publicly Available Data: Dovetale was acquired by Shopify in 2021. As a result, Dovetale s specific revenue figures are not publicly available as a separate entity. It is now integrated within the broader Shopify ecosystem.

Alternatives to Dovetale

The influencer marketing platform landscape is quite competitive. Here are some popular alternatives to Dovetale, categorized for clarity:

• Full-Suite Platforms (Similar Scope):

  • Grin: A robust platform often considered a strong competitor. Focuses on end-to-end influencer marketing management.
  • CreatorIQ: Enterprise-level platform with a strong focus on data and analytics.
  • AspireIQ (formerly Aspire): Helps brands discover and collaborate with creators, manage campaigns, and measure results.
  • Impact.com: Partnership automation platform that covers influencer marketing along with affiliate, referral, and other partnership types.
  • Later (formerly Latergram): Primarily a social media scheduling tool, but now includes influencer marketing features.
  • Traackr: Another enterprise-focused solution with advanced analytics and brand safety features.

• Influencer Discovery Focused Platforms:

  • Heepsy: Good for finding influencers based on various metrics.
  • HypeAuditor: Powerful for audience authenticity analysis and influencer vetting.
  • Upfluence: AI-powered discovery and campaign management.

• Smaller/More Niche Platforms:

  • Mavrck: Focuses on micro-influencers and brand advocates.
  • Lumanu: Helps businesses pay creators, collaborate on content, and manage 1099 tax reporting.

• DIY/Hybrid Approaches:

  • Using a combination of social listening tools, spreadsheets, and direct outreach. This is more common for very small businesses or those just starting out.

Factors to consider when choosing an alternative:

• Budget: Pricing varies significantly.
• Scale: How many influencers are you working with?
• Specific Needs: What features are most important to you (discovery, CRM, reporting, etc.)?
• Integration: Does it integrate with your existing marketing stack (Shopify, CRM, etc.)?

Pricing

• Since Dovetale is now part of Shopify, it s integrated within Shopify s offerings, particularly for Shopify Plus merchants. Specific pricing details depend on your Shopify plan and the level of access to Dovetale s features.
• Alternatives: Pricing models for alternatives vary widely:
  • Subscription-based: Monthly or annual fees based on features and usage (number of influencers, campaigns, users, etc.). This is the most common model.
  • Tiered Pricing: Different plans with increasing features and usage limits.
  • Custom Pricing: Enterprise-level platforms often offer custom pricing based on specific needs.
  • Usage-based: Pay for what you use (e.g., per influencer contact, per campaign).

You will need to visit each alternative s website for their current pricing information. Many offer free trials or demos.

Customer Care Details

• Dovetale (as part of Shopify):
  • Shopify Help Center: The primary source for support documentation, FAQs, and troubleshooting guides.
  • Shopify Support: Access to Shopify s customer support channels (chat, email, phone, depending on your Shopify plan).
  • Shopify Community Forums: A place to ask questions and get help from other Shopify users and experts.
• Alternatives:
  • Knowledge Base/Help Center: Most platforms have extensive online documentation.
  • Email Support: A standard method of contact.
  • Chat Support: Often available for faster assistance.
  • Phone Support: More common with enterprise-level platforms.
  • Dedicated Account Managers: May be assigned to larger accounts.
  • Training/Onboarding: Many platforms offer training resources to help users get started.

To find specific customer care information for Dovetale and its alternatives, visit their respective websites and look for Support, Help, Contact Us, or similar links.