Websites using Digiseg

Okay, let s break down Digiseg, covering its overview, revenue, alternatives, pricing, and customer care details.

Digiseg Overview

Digiseg is a global audience data provider specializing in privacy-first, offline-based audience segmentation. Unlike many data providers that rely on online tracking, Digiseg builds its segments based on anonymized and aggregated data from offline sources such as:

• Demographics: Age, gender, income, education, household composition, etc.
• Geographic Information: Location, neighborhood type, etc.
• Socioeconomic Indicators: Property value, vehicle ownership, etc.
• Transaction Data: (Anonymized and aggregated purchase patterns)

Key Features & Benefits:

• Privacy-Focused: Doesn t rely on cookies or device IDs, making it compliant with GDPR, CCPA, and other privacy regulations.
• Global Reach: Offers audience segments across numerous countries worldwide.
• Scalable: Can reach large audiences effectively.
• Offline Ground Truth: Based on real-world data, providing a more stable and accurate representation of audience characteristics.
• Precise Targeting: Allows advertisers to reach specific demographics and lifestyles.
• Easy Integration: Integrates with various DSPs, SSPs, and other advertising platforms.

How it Works:

1. Data Collection: Digiseg gathers anonymized offline data from various sources.
2. Segmentation: This data is used to build predefined audience segments.
3. Data Matching: Through privacy-preserving techniques, these offline segments are matched to online audiences.
4. Delivery: The segments are made available to advertisers through advertising platforms.

Revenue

Unfortunately, Digiseg is a privately held company and does not publicly disclose its revenue figures. This is a common practice for many private tech companies. Therefore, it s impossible to provide an exact or even approximate revenue number.

Alternatives to Digiseg

Here are some alternative audience data providers that offer different approaches, with the common goal of audience targeting:

• LiveRamp: A data connectivity platform that helps brands connect their offline data with the online world while emphasizing privacy.
• Oracle Data Cloud: Offers a wide range of data segments based on both online and offline data.
• Lotame: Provides a data management platform (DMP) with various audience targeting capabilities and segments.
• Experian: Offers audience data derived from consumer credit information, demographic data, and other sources.
• Nielsen: Provides audience measurement and targeting based on TV, radio, and online consumption patterns.
• Eyeota: Works as a global data marketplace that connects buyers and sellers of audience data.
• Permutive: A privacy-first data platform for advertisers.

Key Differences Between Alternatives and Digiseg

• Data Sources: Some alternatives rely more heavily on online tracking and cookies, which might pose privacy challenges. Digiseg emphasizes offline data, giving a unique privacy angle.
• Focus: Some alternatives specialize in data management platforms, offering a full suite of data tools. Digiseg is more focused on the data segments themselves.
• Geographic Scope: While many are global, their strengths and availability may differ.
• Pricing Models: Each provider has a different pricing model, which can affect cost-effectiveness.

Pricing

• Digiseg does not have publicly displayed pricing.
• Pricing models are typically based on:
  • CPM (Cost per Mille/Thousand Impressions): Price per one thousand impressions served.
  • Data Usage: Price based on the amount of data accessed or used for targeting.
  • Market: Pricing can vary by country and market.
  • Segment Complexity and Volume: Prices for simple and very broad segments may be lower and very niche segments can be higher.
• To get a precise quote, you will need to contact Digiseg directly and discuss your specific needs. They work with many agencies and DSPs, who may have special pricing or bundled deals with the company.

Customer Care Details

• Website: https://www.digiseg.com/
• Contact Form: You can usually find a contact form on their website for general inquiries, requests for demos, or partnership information.
• Email: Typically, email addresses like info@digiseg.com, sales@digiseg.com or support@digiseg.com can be found on their website.
• LinkedIn: Digiseg has a LinkedIn page (https://www.linkedin.com/company/digiseg) where you might find contacts and can reach out through.
• Partnerships: The bulk of Digiseg s customer contact is done through partnerships with agencies and DSPs.
• Response Times: Typically they will respond within 1-2 business days, but this can vary.

Key Takeaways

• Digiseg is a privacy-focused audience data provider that leverages offline data.
• They don t publicly disclose their revenue or exact pricing.
• They have a unique approach compared to alternatives focusing on offline data and privacy.
• Contact Digiseg directly for detailed pricing information and specific needs.

I recommend visiting their website and reaching out to them for the most current and detailed information about their services and to receive a custom quote.