Websites using Delacon

Okay, here s an overview of Delacon, including revenue information (where available), alternatives, pricing considerations, and details about their customer care.

Delacon Overview

Delacon (now part of Invoca) is a leading call tracking and analytics solution designed to help businesses improve their marketing ROI and customer experience. Their platform primarily focuses on providing detailed insights into phone calls generated from various marketing campaigns and online activities.

Key Features and Capabilities:

• Call Tracking: Tracks the origin of phone calls from different marketing channels (e.g., Google Ads, SEO, social media, website).
• Call Recording: Records phone conversations for quality assurance, training, and compliance purposes.
• Speech Analytics: Analyzes call content using AI to identify keywords, sentiment, and trends.
• Dynamic Number Insertion (DNI): Dynamically swaps phone numbers on a website based on the visitor s source, allowing for accurate attribution.
• Reporting and Analytics: Provides comprehensive reports on call volume, duration, conversion rates, and other key metrics.
• Integrations: Integrates with popular marketing and CRM platforms like Google Analytics, Google Ads, Salesforce, Marketo, etc.
• **Conversation intelligence: AI-powered analysis of call content and outcomes, providing valuable insights into customer interactions.
• Whisper messages: Provides context for the agent taking the call.
• Routing: Route callers to the right agent based on marketing campaign.

Revenue Information

• Delacon was acquired by Invoca in 2021. Standalone revenue figures for Delacon are not publicly available since the acquisition. Invoca is a privately held company, so overall revenue is not generally disclosed publicly.
• Industry estimates of similar sized companies point to revenue being in the $10-50M range prior to acquisition.

Alternatives to Delacon (Now Invoca Call Tracking)

Here are some popular alternatives to Delacon, categorized by a few common considerations:

• Direct Competitors (similar functionality):

  • CallRail: A very well-known and robust call tracking platform.
  • DialogTech (now part of Invoca): Another strong player in the call tracking and analytics space. (Note: DialogTech was also acquired by Invoca before Delacon).
  • Twilio: A more developer-focused platform that allows for building custom call tracking solutions. Highly flexible but requires more technical expertise.
  • CallTrackingMetrics: A solid platform with a good range of features and integrations.
  • WhatConverts: Focuses heavily on lead tracking and conversion optimization.

• Alternatives with varying featuresets:

  • HubSpot: If you re already using HubSpot for marketing/CRM, their call tracking features can be a convenient option.
  • Google Ads Call Tracking: A free option for tracking calls from Google Ads campaigns. Limited features compared to dedicated call tracking platforms.

Pricing

• General Information: Delacon s pricing (or Invoca s call tracking pricing, now) is generally not publicly listed. They typically offer customized pricing plans based on your specific needs, call volume, number of tracking numbers, and features required.
• Factors Affecting Pricing:
  • Number of tracking numbers: The more numbers you need to track different campaigns and sources, the higher the cost.
  • Call volume: Pricing often scales based on the number of calls you track per month.
  • Features: Advanced features like speech analytics, call recording storage, and integrations will typically increase the price.
  • Contract Length: Longer-term contracts might offer discounted rates.
• How to get a quote: The best way to determine the pricing is to contact Invoca directly through their website and request a demo or quote. Be prepared to discuss your business needs and call tracking requirements.

Customer Care Details

• Support Channels:
  • Phone: They typically offer phone support during business hours.
  • Email: Email support is a standard channel.
  • Online Documentation/Knowledge Base: A self-service resource with articles, FAQs, and guides.
  • Account Management: For larger clients, they often provide dedicated account managers.
• Reputation: Customer reviews of Delacon s (now Invoca s) customer support are generally positive, with users praising their responsiveness and helpfulness. However, this can vary, and it s always wise to check recent reviews on sites like G2, Capterra, and TrustRadius.

Key Considerations When Evaluating Delacon/Invoca and Alternatives:

• Your specific marketing goals: What do you want to achieve with call tracking? (e.g., improve ROI, optimize campaigns, enhance customer experience).
• Your technical resources: How much technical expertise do you have in-house to implement and manage the solution?
• Your budget: Call tracking pricing can vary significantly, so determine your budget beforehand.
• Integration requirements: Ensure that the solution integrates seamlessly with your existing marketing and CRM platforms.
• Scalability: Choose a platform that can scale with your business as your call volume and needs grow.
• Compliance: Consider any compliance requirements (e.g., GDPR, HIPAA) related to call recording and data privacy.

To get the most accurate and up-to-date information about pricing and customer support, it s always best to visit the Invoca website and contact them directly.