Websites using Dc-storm

Okay, let s break down DC-Storm, focusing on what you need to know about this ad-tech company. Since DC-Storm was acquired by Rakuten Marketing, (now Rakuten Advertising), much of its independent identity has been integrated. I will give some details on DC-Storm itself, then try to find alternative solutions where appropriate.

What was DC-Storm? (Pre-Acquisition)

• Overview: DC-Storm was a technology company specializing in cross-channel attribution and marketing intelligence. They provided a platform that helped advertisers understand which marketing activities were most effective in driving conversions (sales, leads, etc.) across various online channels. This included channels like search, display, social, email, and more.
• Key Functionality:
  • Attribution Modeling: The core of their platform was attributing value to different touchpoints in the customer journey. Instead of simply crediting the last click before a conversion, they used various statistical models to determine the influence of each interaction.
  • Data Integration: DC-Storm s platform was designed to ingest data from numerous sources, creating a unified view of marketing performance.
  • Reporting & Analytics: They provided reporting tools to visualize attribution data and gain insights into campaign effectiveness.
  • Optimization: The platform s insights could be used to optimize marketing spend, shifting budget to the most effective channels and tactics.

Revenue:

• As a privately held company, DC-Storm didn t publicly disclose its revenue figures before the acquisition. Rakuten also doesn t separate DC-Storm s revenue in their financial reports.

Rakuten Advertising (Post-Acquisition Integration):

• The technology and expertise of DC-Storm were integrated into Rakuten Marketing s (now Rakuten Advertising) offerings. Rakuten Advertising focuses on:
  • Affiliate Marketing: Connecting advertisers with publishers to drive sales on a commission basis.
  • Display Advertising: Programmatic advertising solutions.
  • Search Marketing: Solutions for optimizing paid search campaigns.
  • Attribution: Rakuten likely leverages DC-Storm s legacy technology to provide attribution solutions within its broader marketing platform.

Alternatives to DC-Storm (Focusing on Cross-Channel Attribution):

Since DC-Storm as a standalone entity no longer exists, here are some alternatives that offer similar cross-channel attribution and marketing intelligence capabilities:

• Attribution Platforms:
  • AppsFlyer: (Mobile Attribution focused, but has expanded) Primarily focused on mobile app attribution but increasingly used for cross-channel marketing. Great for connecting online and offline data.
  • Branch: Another leading mobile attribution platform with deep linking and analytics capabilities.
  • Adjust: Mobile measurement partner that offers attribution, analytics, and fraud prevention.
  • Singular: Unified marketing data and analytics.
  • Google Analytics 4 (GA4): (Free, but Limited): The latest version of Google Analytics offers some attribution modeling features, but its capabilities are less advanced than dedicated attribution platforms. It s a good starting point for basic attribution analysis, especially if you are already using other Google products.
  • Adobe Analytics: (Enterprise-Level): A powerful analytics platform with robust attribution capabilities, suitable for large organizations with complex marketing ecosystems.
  • Marketing Attribution Software:
    • Wicked Reports: Best for sales and marketing attribution.
    • DemandWell: Marketing spend tracking and sales intelligence.
    • LeadsRx: Enterprise level cross channel reporting.
• Marketing Analytics Platforms with Attribution Features:
  • Mixpanel: Product analytics with the ability to track user behavior and attribute conversions to specific marketing activities.
  • Amplitude: Another product analytics platform with similar attribution capabilities.

Pricing:

• Rakuten Advertising: Pricing is typically customized based on the specific services used (affiliate, display, etc.) and the scale of the advertiser s marketing spend. You ll need to contact their sales team for a quote.
• Alternatives: Pricing models for attribution and analytics platforms vary widely. They can be based on:
  • Data Volume: The amount of data processed by the platform.
  • Number of Users: The number of team members who need access to the platform.
  • Features: The specific features and capabilities included in the plan.
  • Subscription Basis: Monthly or annual subscriptions are common.
  • Custom Agreements: Enterprise-level platforms often offer custom pricing agreements.

Customer Care Details:

• Rakuten Advertising:
  • As a large company, Rakuten Advertising provides customer support through various channels, including:
    • Account Managers: Dedicated account managers for larger clients.
    • Support Tickets: Online support ticket system.
    • Knowledge Base: A library of articles and documentation.
• Alternatives:
  • Customer support for alternative platforms varies depending on the provider. Look for:
    • Dedicated Account Managers: For larger accounts.
    • Online Chat Support: Real-time assistance.
    • Email Support:
    • Phone Support:
    • Knowledge Base/Documentation:
    • Training Resources: Tutorials, webinars, and documentation to help users learn the platform.

How to Choose an Alternative:

1. Identify Your Specific Needs: What are your key marketing channels? What type of attribution modeling do you need (e.g., last-click, linear, time-decay, data-driven)? What level of reporting and analytics do you require?
2. Consider Your Budget: Attribution platforms can range from free (with limited features) to very expensive.
3. Evaluate Integration Capabilities: Does the platform integrate with your existing marketing tools (e.g., CRM, ad platforms, email marketing software)?
4. Read Reviews and Case Studies: See what other users are saying about the platform s performance and customer support.
5. Request Demos and Trials: Most vendors offer free demos or trials so you can test the platform before committing.

In summary, while DC-Storm as a standalone entity is no longer available, its core focus on cross-channel attribution remains relevant. Rakuten Advertising likely uses aspects of its tech, but understanding your business needs and evaluating alternative solutions is crucial for finding the right attribution platform for your marketing efforts.