Websites using Cxense

Okay, let s break down Cxense, covering its overview, revenue (though tricky to find precise numbers), alternatives, pricing, and customer care.

Cxense Overview

Cxense is a technology company that focuses on data management and personalization solutions. They provide tools for publishers, e-commerce companies, and other businesses to better understand their audiences and deliver more relevant content and experiences.

Here s a more detailed look at what they do:

• Data Management Platform (DMP): This is a core part of their offering. They help companies collect, organize, and analyze first-party, second-party, and third-party data. This data is then used for segmentation, targeting, and personalized experiences.
• Personalization Engine: This engine takes the data from the DMP and uses it to deliver personalized recommendations, content, and offers across different channels (websites, apps, email, etc.).
• Analytics and Insights: Cxense provides dashboards and reporting tools to help users understand how their personalization efforts are performing.
• Real-Time Capabilities: They aim to process and act on data in real-time, allowing for dynamic adjustments to user experiences.
• Focus on Digital Media: Cxense has a strong history in serving digital publishers, helping them monetize content through targeted advertising and personalized recommendations.

Key Features:

• Audience Segmentation: Allows for creation of targeted audience segments based on various data points.
• Personalized Recommendations: Recommends relevant content, products, or offers based on user behavior.
• Real-time Data Processing: Enables dynamic changes based on user actions.
• Integrations: Connects with various advertising platforms, CMS systems, and analytics tools.
• Consent Management: Helps companies manage user consent and adhere to privacy regulations (like GDPR).

Revenue

Finding precise revenue numbers for Cxense can be challenging. They are a publicly traded company, but their financial reports often lump together revenues from different aspects of their business. Also, they ve gone through mergers and acquisitions which can impact financial reporting clarity.

Here s what we can generally say:

• Not a huge player in the ad tech world: Compared to giants like Google, Facebook, and Amazon, Cxense operates at a smaller scale.
• Revenue is derived from licensing and subscriptions: They charge customers for using their platform and services, typically on a recurring basis.
• Recent Financial Performance: You d need to look at their latest investor reports (if publicly available) and financial filings for specific numbers, which may be located on the Oslo Stock Exchange, as that s where they are listed.

Alternatives to Cxense

The market for DMPs and personalization platforms is crowded. Here are some notable alternatives:

• Adobe Audience Manager (DMP & Personalization): A powerful, enterprise-grade platform. It s feature-rich but can be complex and expensive.
• Salesforce Marketing Cloud (Various Marketing Features, incl. personalization): A broad suite of marketing tools, including personalization, analytics, and email marketing.
• Oracle Data Management Platform (DMP): Another enterprise-focused platform with a wide array of capabilities.
• Segment (Customer Data Platform - CDP): Focuses on data collection, identity resolution, and audience activation across multiple platforms.
• Tealium (Customer Data Platform - CDP): Similar to Segment, providing a more flexible and customizable approach to data management.
• Braze (Customer Engagement Platform): Concentrates on multichannel messaging and engagement, with strong personalization features.
• Optimizely (Experimentation & Personalization): Strong for A/B testing and website personalization.
• Evergage (Now Salesforce Interaction Studio - Personalization): Specializes in real-time personalization across various touchpoints.

Factors to Consider When Choosing an Alternative:

• Your Business Needs: Do you need a full-fledged DMP, a personalization engine, or a combination?
• Scale and Complexity: How much data do you have, and how complex are your needs?
• Integration Requirements: Does the platform integrate with your existing systems?
• Budget: What s your budget for licensing and implementation?
• Ease of Use: How user-friendly is the platform for your team?

Pricing

Cxense s pricing model is typically based on several factors:

• Data Volume: The amount of data you re processing.
• Features and Functionality: The specific modules and tools you re using.
• Usage and Traffic: The volume of requests and interactions on the platform.
• Contract Duration: Longer contracts may come with discounts.

Specific Pricing Details:

• Not publically available: Like most enterprise-level SaaS providers, Cxense does not publish specific pricing on its website.
• Quote-based: You ll need to contact Cxense directly for a custom quote tailored to your needs.
• Can be expensive: DMPs and personalization platforms are generally not inexpensive, so expect a significant investment, especially if you require advanced features and high data volume.

Customer Care Details

Cxense, like most software companies, offers customer support. Here s what you can generally expect:

• Account Management: You ll likely have a dedicated account manager who will be your primary point of contact.
• Technical Support: Access to technical support teams via email, phone, or a support portal.
• Knowledge Base/Documentation: Cxense should have online documentation, FAQs, and tutorials to help you troubleshoot issues and learn about the platform.
• Onboarding and Training: They should provide onboarding and training services to get you up and running with the platform.
• Service Level Agreements (SLAs): Expect to have an SLA that outlines service levels, response times, and uptime commitments.

How to get in touch with Cxense Customer Care:

• Website: Check the Contact Us section of their official website for contact information.
• Account Manager: If you re an existing customer, reach out to your dedicated account manager.
• Support Portal: Many companies use support portals for ticket submission and tracking.

In Summary:

Cxense is a player in the data management and personalization space, especially within digital publishing. They offer a range of tools to help companies understand their audiences and deliver relevant content. However, finding specific revenue figures and pricing information can be difficult as they require direct contact with the company for custom quotes. If you are in the market for such technology, it is essential to carefully evaluate your business needs and compare them with various alternatives before making a decision.

Remember to conduct your own research and request demos from multiple vendors to find the best fit for your specific requirements. Good luck!