Websites using Crossengage

Okay, let s break down Crossengage, now known as ESN (Exact Sales Network), covering its overview, revenue (or estimates), alternatives, pricing information, and customer care details.

What is ESN (Exact Sales Network) (formerly Crossengage)?

ESN (Exact Sales Network), formerly known as Crossengage, is a Customer Data Platform (CDP) with a strong focus on retail and e-commerce. It aims to help businesses unify customer data from various sources (online shops, email marketing, CRM, offline channels, etc.) into a single customer view. This unified data is then used to personalize marketing campaigns and improve customer experiences across different touchpoints.

Key Features and Functionality:

• Data Unification: Collects and merges customer data from various sources (website, email, CRM, apps, offline channels).
• Customer Segmentation: Creates detailed customer segments based on demographics, behavior, purchase history, and other attributes.
• Personalized Marketing Automation: Automates personalized marketing campaigns across email, SMS, push notifications, and other channels.
• Real-Time Personalization: Delivers personalized content and offers in real-time based on customer behavior.
• Analytics and Reporting: Tracks campaign performance, customer engagement, and provides insights for optimization.
• AI-Powered Optimization: AI capabilities for personalized product recommendations, predictive analytics, and campaign optimization.
• Integrations: Integrates with popular e-commerce platforms (Shopify, Magento, etc.), CRM systems, email marketing tools, and other marketing technologies.
• Consent Management: Manages customer consent and preferences for data privacy compliance (GDPR, etc.).

Revenue (Estimates):

As a privately held company, ESN (Exact Sales Network) does not publicly disclose its revenue. Estimating the revenue of a private CDP company accurately is extremely difficult without inside information. However, based on its market presence, target customer base, and the general growth of the CDP market, it s reasonable to assume it s generating revenue in the millions of dollars annually. A more precise number would require access to their financial statements, which is not publicly available. It s safe to assume revenue has likely increased since being acquired.

Alternatives to ESN (Exact Sales Network):

The CDP market is competitive. Here are some notable alternatives to consider, depending on your specific needs:

• Larger, More Established CDPs:
  • Segment (Twilio Segment): A very popular and versatile CDP suitable for a wide range of businesses.
  • Tealium: Another leading enterprise-grade CDP with robust features and integrations.
  • Adobe Experience Platform: Part of the Adobe Experience Cloud, well-suited for companies already invested in the Adobe ecosystem.
  • Salesforce Customer 360: If you re heavily invested in the Salesforce ecosystem, this is a natural choice.
• CDPs Focused on E-commerce:
  • Bloomreach (Exponea): A strong CDP option specifically tailored for e-commerce with powerful personalization and AI capabilities.
  • Klaviyo: (More email marketing focused with CDP capabilities) Very popular among e-commerce businesses, especially those using Shopify, for email marketing and automation.
  • Ometria: Another CDP geared toward e-commerce, focusing on customer lifecycle management and personalized marketing.
• More Affordable/Mid-Market CDPs:
  • BlueConic: Focused on privacy-first CDP.
  • Lytics: Offers a good balance of features and affordability, often appealing to mid-sized businesses.
  • Simon Data: A CDP platform focused on data science and marketing analytics.

Factors to consider when choosing an alternative:

• Budget: CDP pricing can vary significantly.
• Company Size: Some CDPs are better suited for enterprises, while others are designed for smaller businesses.
• Industry: Some CDPs specialize in particular industries (e.g., e-commerce, finance).
• Technical Expertise: The complexity of CDP implementation and management can vary.
• Integration Needs: Ensure the CDP integrates with your existing marketing technology stack.
• Specific Use Cases: Identify your primary use cases for a CDP (e.g., personalization, segmentation, analytics).

Pricing:

ESN (Exact Sales Network) s pricing is not publicly available. Like many enterprise-level CDPs, they typically use a custom pricing model based on factors such as:

• Number of Customer Profiles: The size of your customer database. This is often the primary driver of cost.
• Data Volume: The amount of data ingested and processed by the platform.
• Features and Functionality: The specific features you require (e.g., advanced personalization, AI capabilities).
• Support and Services: The level of support, onboarding, and training you need.

To get accurate pricing information, you will need to contact ESN (Exact Sales Network) directly for a quote. Be prepared to discuss your specific requirements and provide information about your customer base and data volume.

Generally, CDP pricing can range from a few thousand dollars per month to tens of thousands of dollars per month, or even more for large enterprises.

Customer Care:

Information on their website indicates they provide customer care including:

• Documentation: A knowledge base of articles.
• Onboarding and Training: Help with the initial setup and use of the platform.
• Support Channels: Email, phone, and/or chat support.
• Dedicated Account Management: For larger clients, a dedicated account manager to provide ongoing support and guidance.

How to get more details on their Customer Care:

• Check their website: Look for a Support, Help, or Contact Us section.
• Request a demo: Ask about customer support options during the demo process.
• Read online reviews: Look for reviews that mention the quality of their customer support.

In conclusion, ESN (Exact Sales Network) (formerly Crossengage) is a CDP focused on retail and e-commerce. A detailed look at their website will give you even more specific information and case studies. If you re serious about using a CDP, contacting them directly is the best way to get the most accurate and up-to-date information about pricing and customer support. Remember to compare them thoroughly with other CDP solutions to find the best fit for your needs.