Websites using Cooladata

Okay, let s break down Cooladata, covering its overview, revenue (or estimates), alternatives, pricing information, and customer care. Keep in mind that information on private companies like Cooladata can be limited.

Overview of Cooladata (Now Treasure Data CDP)

• What it is/was: Cooladata was a behavioral analytics platform designed for product and marketing teams. It helped businesses track and analyze user behavior across different touchpoints to gain insights for improving product engagement, marketing effectiveness, and overall customer experience. It was particularly focused on helping companies build better customer journeys and personalize experiences.

• Key Features and Functionality:

  • Event Tracking: Collects data on user interactions (clicks, page views, transactions, etc.) from websites, mobile apps, and other sources.
  • Behavioral Segmentation: Allows users to create segments based on specific behaviors, demographics, and other attributes.
  • Funnel Analysis: Helps visualize and analyze user journeys to identify drop-off points and optimize conversion rates.
  • Cohort Analysis: Enables tracking the behavior of groups of users (cohorts) over time.
  • Attribution Modeling: Helps understand which marketing channels are driving the most conversions.
  • SQL-based Queries: Allowed users to use SQL to query and analyze the data.
  • Integrations: Integrated with various marketing automation, CRM, and data warehousing tools.

• Target Audience: Product managers, marketing professionals, data analysts, and business intelligence teams in various industries, including e-commerce, SaaS, and gaming.

Important Update:

• Acquisition by Treasure Data: Cooladata was acquired by Treasure Data in October 2020. Treasure Data is a customer data platform (CDP). The Cooladata product has been integrated into the Treasure Data CDP. This means that Cooladata as a standalone product is essentially no longer available. You are now looking at Treasure Data as the solution.

Revenue (and Estimates):

• Difficult to Determine: As a private company, Cooladata did not publicly disclose its revenue figures before the acquisition. Industry analysts might have provided estimates, but these are typically not verifiable.
• Post-Acquisition: Revenue is now part of Treasure Data s overall performance, and they do not break out specific Cooladata-derived revenue.

Alternatives (Customer Data Platforms and Behavioral Analytics Tools):

Since Cooladata is now integrated with Treasure Data CDP, if you re looking for alternatives, you should consider CDPs and behavioral analytics platforms:

• Customer Data Platforms (CDPs):
  • Treasure Data CDP: (Obviously, the successor to Cooladata). Focuses on unifying customer data from various sources, enabling personalized experiences, and improving marketing effectiveness.
  • Segment: A popular CDP that collects, cleans, and routes customer data to various marketing and analytics tools.
  • Tealium: Another leading CDP with a focus on data governance and privacy.
  • Adobe Experience Platform: Adobe s CDP, part of its broader marketing cloud.
  • Salesforce Customer 360: Salesforce s CDP, designed to integrate with its CRM and other Salesforce products.
• Behavioral Analytics Platforms:
  • Mixpanel: A product analytics platform focused on helping companies understand user behavior within their products.
  • Amplitude: Similar to Mixpanel, Amplitude provides tools for tracking and analyzing user behavior in web and mobile applications.
  • Heap: An autotracking analytics platform that automatically captures user interactions.
  • Pendo: Focuses on product experience and provides tools for user feedback, onboarding, and in-app guidance.

Pricing:

• Cooladata (Historical): Cooladata s pricing was likely based on data volume, the number of users, and the specific features required. They probably offered a tiered pricing model. Details are no longer relevant as the product is no longer sold as a separate entity.

• Treasure Data CDP: Treasure Data CDP pricing is typically custom-quoted and depends on factors such as:

  • Data Volume: How much data you ingest and process.
  • Number of Users: The number of users who need access to the platform.
  • Features and Functionality: The specific modules and features you require.
  • Support Level: The level of support and service-level agreements (SLAs) you need.

  To get accurate pricing for Treasure Data CDP, you need to contact their sales team directly. Request a demo and discuss your specific requirements.

Customer Care (Now Treasure Data):

• Cooladata (Historical): Customer support likely included:

  • Documentation: A knowledge base with articles and guides.
  • Email Support: Support tickets submitted via email.
  • Phone Support: Potentially available for higher-tier customers.
  • Onboarding and Training: Assistance with setting up and using the platform.

• Treasure Data CDP: As the successor, Treasure Data provides customer care. Expect similar support channels to what Cooladata offered, potentially with increased resources due to being a larger organization:

  • Comprehensive Documentation: Extensive online documentation.
  • Email/Ticket Support: A ticketing system for submitting support requests.
  • Phone Support: Likely available, potentially depending on your service tier.
  • Account Management: Dedicated account managers for larger customers.
  • Community Forums: A platform for users to connect and share knowledge.
  • Training and Onboarding: Resources to help users get started and maximize the value of the platform.

How to get Customer Care from Treasure Data:

1. Visit the Treasure Data Website: Go to the official Treasure Data website (treasuredata.com).
2. Look for Support or Contact Us : Find the support or contact us section, usually in the footer or navigation menu.
3. Explore Documentation: Check the knowledge base and documentation for self-service solutions.
4. Submit a Support Ticket: If you can t find the answer you need, submit a support ticket through their portal.
5. Contact Sales (for new inquiries): If you are a new potential customer contact sales through the website.

Key Takeaways:

• Cooladata is no longer a standalone product. It was acquired by Treasure Data and is now integrated into their CDP.
• If you were interested in Cooladata, you should now consider Treasure Data CDP or other CDPs and behavioral analytics platforms.
• Contact Treasure Data directly for pricing and customer care information.