Websites using Conversantmedia

Okay, let s break down Conversant Media, covering its overview, revenue, alternatives, pricing, and customer care.

Overview of Conversant Media

• What is it? Conversant, now a part of Epsilon (which is owned by Publicis Groupe), is a digital marketing company that specializes in personalized digital advertising. They leverage data and technology to deliver targeted messages across various channels, including display, mobile, video, email, and connected TV.
• Core Focus: Their primary strength lies in their deep understanding of consumer behavior derived from a massive first-party data pool. This allows them to create highly personalized and relevant advertising experiences.
• Key Capabilities:
  • Data Management Platform (DMP): Collects, organizes, and activates consumer data.
  • Programmatic Advertising: Automates the buying and selling of ad space.
  • Personalized Messaging: Crafts customized ad creatives based on individual user profiles.
  • Cross-Channel Marketing: Reaches customers across multiple devices and platforms.
  • Attribution & Measurement: Tracks campaign performance and measures ROI.
• Target Audience: Advertisers looking to improve campaign performance through personalized and data-driven targeting.

Revenue

• Private Company: As a part of Epsilon and ultimately Publicis Groupe, Conversant s specific revenue figures are not publicly available. Publicis Groupe, however, is a massive advertising holding company and Epsilon is a major player in data-driven marketing.
• Estimated Scale: Due to its acquisition, it s best to think of Conversant s revenue contribution as being integrated into Epsilon s results. Epsilon is a significant revenue generator for Publicis, so Conversant is likely contributing to a large overall number.

Alternatives to Conversant Media

The digital advertising landscape is crowded. Here are some noteworthy alternatives, categorized by their main strengths:

• Data-Focused Alternatives:

  • LiveRamp: Focuses on data connectivity and identity resolution across platforms.
  • Oracle Data Cloud: Provides extensive third-party data and audience targeting.
  • Experian Marketing Services: Offers data-driven solutions for marketing and consumer intelligence.
  • Neustar (now TransUnion): Focuses on identity and marketing solutions.

• Demand-Side Platforms (DSPs):

  • The Trade Desk: A well-known DSP with advanced targeting capabilities.
  • Google Marketing Platform (Display & Video 360): Offers access to a vast ad inventory and integration with Google s ecosystem.
  • Amazon Advertising DSP: Provides access to Amazon s shopper data and ad inventory.
  • Adobe Advertising Cloud: Part of the Adobe Experience Cloud, offering a comprehensive advertising platform.
  • Xandr (formerly AppNexus): A DSP with a strong focus on programmatic buying.

• Email Marketing Platforms (for Conversant s email services):

  • Salesforce Marketing Cloud: A comprehensive platform for email and multi-channel marketing.
  • Marketo (part of Adobe): A powerful marketing automation platform.
  • HubSpot Marketing Hub: A user-friendly platform for inbound marketing and email campaigns.
  • Mailchimp: A popular option for small to medium-sized businesses.

• Agencies specializing in personalized advertising:

  • Dentsu, WPP, Omnicom (Agency holding companies): Many large agencies now have specialized divisions that offer data-driven and personalized marketing strategies.

Pricing

• Not Publicly Disclosed: Conversant, as part of Epsilon, does not typically publish their pricing publicly.
• Custom Pricing: Pricing models are often customized based on factors like:
  • Scale of the Campaign: Ad spend, reach, and volume of impressions.
  • Data Usage: Depth and complexity of the data segments used for targeting.
  • Channels Leveraged: Number and type of advertising channels (display, video, email).
  • Technology Integration: Complexity of integrations with client systems.
  • Services Required: Managed services, consulting, and level of support.
• Common Models: Pricing likely includes:
  • CPM (Cost Per Mille): Cost per 1,000 impressions.
  • CPC (Cost Per Click): Cost each time a user clicks an ad.
  • CPA (Cost Per Acquisition): Cost per desired action (e.g., lead, sale).
  • Managed Services Fees: A fee for campaign management, reporting, and support.
• Contact Sales: To get accurate pricing information, you will need to contact their sales team directly.

Customer Care Details

• Client Support: As part of a large organization, Conversant likely provides different levels of client support, from general assistance to dedicated account management.
• Account Managers: Typically, clients are assigned account managers who act as a primary point of contact for strategy, campaign setup, and reporting.
• Documentation and Training: They probably offer training materials, documentation, and knowledge bases to help clients get the most out of the platform.
• Contact Channels: Support is typically offered via:
  • Email: For general inquiries and technical assistance.
  • Phone: For urgent issues or account-specific support.
  • Ticketing Systems: For tracking support requests and resolutions.
  • Account Manager: Direct communication with assigned representative.
• Customer Service Level: Reviews about customer service for Conversant specifically are sometimes difficult to pinpoint due to its integration into Epsilon. However, large organizations like Epsilon and Publicis are usually invested in high-level client support.

Key Takeaways

• Conversant is a part of a larger ecosystem: Understand that it s integrated within Epsilon and Publicis Groupe.
• Personalized Advertising is its forte: Focus on their expertise in using data for targeted campaigns.
• Pricing is Customized: You ll need to contact sales to understand specific costs.
• Client support is crucial: While specific details are less clear, it s likely provided through dedicated account management and other established support channels.

To get the most specific information, I would strongly recommend visiting the Epsilon website and directly contacting their sales team for detailed information about the specific services they offer under the Conversant brand.