Websites using Conversant Consent Tool

Okay, let s break down Conversant s Consent Tool, focusing on the aspects you ve requested: overview, revenue (though this is difficult to pinpoint exactly), alternatives, pricing, and customer care.

1. Overview of Conversant s Consent Tool

• What it is: Conversant (formerly part of Epsilon, now owned by Publicis Groupe) offers a Consent Management Platform (CMP) as part of their broader advertising and marketing technology suite. This CMP is designed to help publishers and websites comply with privacy regulations, specifically things like the GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).
• Key Function: The core function of a CMP like Conversant s is to obtain user consent for the collection and processing of personal data, particularly for tracking and advertising purposes. This involves:
  • Displaying Consent Banners: Presenting users with clear information about data practices and offering choices (e.g., agree, disagree, granular opt-ins).
  • Managing Consent Preferences: Recording users choices and ensuring those preferences are respected across the website.
  • Integrating with Ad Tech: Communicating consent signals to advertising platforms and other third-party tools to ensure compliant data processing.
  • Maintaining Compliance: Staying updated with evolving privacy regulations and adapting consent frameworks accordingly.
• Target Audience: This tool is primarily aimed at:
  • Publishers: Websites that generate content and rely on advertising revenue.
  • Advertisers: Businesses that use digital advertising to reach their target audience.
  • Data Processors: Any organization that collects and processes personal data, particularly in the advertising space.
• Integration: Conversant s CMP is often integrated with their broader advertising services, allowing for a streamlined approach to data-driven marketing. It typically integrates via code snippets or tags embedded into websites.

2. Revenue (Difficult to Pinpoint)

• Private Company: Conversant is part of Publicis Groupe, a publicly traded company. However, Conversant s specific revenue figures aren t reported separately.
• Revenue Model: While we don t know the exact revenue contribution of the CMP, it s likely generated through a combination of:
  • Licensing Fees: Publishers and advertisers using the tool typically pay a recurring fee based on usage (traffic, number of websites, features).
  • Integration with Other Services: The CMP is often bundled with other Conversant/Publicis services (e.g., media buying, data solutions), so some revenue is likely factored into overall contract value.
• Industry Trend: The demand for CMP solutions is high, given increasingly strict privacy regulations. CMPs are generally considered a critical component for any online business that needs to be compliant and do data-driven marketing.

3. Alternatives to Conversant s Consent Tool

The CMP market is competitive, with several strong players. Here are some alternatives to consider, categorized by general type:

• Large, Established CMPs:

  • OneTrust: A leader in the privacy and security space, offering a broad suite of tools.
  • TrustArc: Another well-established player with robust features for privacy compliance.
  • Cookiebot: A popular choice known for its ease of use and automated cookie scanning.
  • Didomi: A European-based CMP with a strong focus on GDPR compliance.
  • Quantcast Choice: A CMP from the advertising technology company Quantcast.
  • Usercentrics: A more recent entrant focused on data privacy.
  • Sourcepoint: Specializes in consent management and has a strong focus on publisher requirements.

• CMP s offered by Ad Tech Platforms:

  • Google Consent Mode: Integrated directly with Google s advertising products (Google Ads, Google Analytics).
  • Magnite: A well-known ad exchange that offers a CMP option.

• Open Source/DIY Options:

  • osano: provides tools to help build your own CMP, but it requires more technical expertise.

Factors to Consider When Choosing Alternatives:

• Scalability: Can the solution handle your website traffic and future growth?
• Ease of Use: How easy is it to implement and manage?
• Features: Does it support the specific regulations and functionalities you need (e.g., granular consent, API integration)?
• Pricing: Does it fit your budget?
• Integration: Does it integrate smoothly with your existing tech stack?
• Support: Is customer support readily available and helpful?

4. Pricing

• Not Publicly Disclosed: Like many enterprise software solutions, Conversant does not publish its exact pricing.
• Typical Models: CMPs generally use one or more of these pricing approaches:
  • Tiered Pricing: Based on website traffic or number of domains. The more traffic, the higher the cost.
  • Usage-Based: Charge for specific actions like the number of consent notices displayed.
  • Feature-Based: Different pricing tiers offering access to various features and tools.
  • Contract-Based: Larger clients may negotiate custom contracts with terms based on their usage.
• Request a Quote: The best way to get an accurate quote for Conversant (or any of its alternatives) is to contact their sales team directly.

5. Customer Care Details

• Limited Public Information: Public information about Conversant s specific customer support options is limited.
• Typical Support Channels: Based on industry practices, you would likely expect to find:
  • Dedicated Account Managers: Assigned to larger clients for personalized assistance.
  • Support Tickets: An online system for submitting support requests.
  • Phone Support: May be available for urgent issues.
  • Knowledge Base: Online documentation and FAQs to answer common questions.
  • Onboarding Assistance: Help during the initial setup and implementation.
• Check Reviews: Look for independent reviews of Conversant (or alternative solutions) on sites like G2 or TrustRadius to get a sense of users experiences with customer support.

In Summary

Conversant s Consent Tool is a component of their overall suite and provides businesses with compliance options within the complex digital advertising landscape. While specific details about revenue and pricing are not readily available, the information above should give you a good foundation of understanding about what they offer and how it stacks up against competitors. It s advisable to contact Conversant directly and compare them to the alternatives mentioned to determine the best fit for your specific needs.