Websites using Contently

Okay, let s break down Contently, covering its overview, revenue (where available), alternatives, pricing, and customer care details.

Contently Overview

Contently is a content marketing platform that aims to help enterprise-level businesses plan, create, and manage content marketing strategies at scale. It s not just a blog platform; it s a comprehensive system designed for large organizations with complex content needs.

Here are its key functionalities:

• Content Strategy & Planning:
  • Centralized editorial calendar.
  • Keyword research and SEO planning tools.
  • Content brief creation and assignment management.
  • Campaign tracking and reporting.
• Content Creation & Workflow:
  • Access to a vetted network of freelance writers, designers, and editors.
  • Collaborative workflow tools for content review and approvals.
  • AI-powered content creation assistance.
  • Version control and asset management.
• Content Distribution & Measurement:
  • Integration with various social media and CMS platforms.
  • Performance tracking and analytics.
  • Insights for content optimization.
• Content Governance:
  • Brand guidelines and style guide management.
  • User permission controls and security.

Key Benefits:

• Scalability: Designed to handle large content volumes across multiple teams.
• Efficiency: Streamlines the content creation process.
• Quality: Access to vetted talent and robust review tools.
• Insight: Provides data-driven insights for content improvement.

Revenue (Information is Limited)

Contently is a privately held company, and as such, its exact revenue figures are not publicly available. Estimates place its revenue in the tens of millions of dollars annually. They have secured funding from various venture capital firms, which indicates growth and investor confidence.

Alternatives to Contently

The content marketing platform landscape is competitive. Here are some notable alternatives, categorized by their focus:

• Full-Suite Platforms (Similar to Contently):

  • Skyword: Another platform focused on enterprise-level content marketing, often cited as a direct competitor. Similar features but with different UI.
  • Brightcove: Primarily a video platform, but also offers content marketing capabilities and integrations with other platforms.
  • NewsCred: Another enterprise-level platform offering content creation, strategy, and analytics, known for its vast content library.

• Workflow & Collaboration Focused Platforms:

  • GatherContent: A collaboration tool focused on content planning and gathering assets.
  • DivvyHQ: A more affordable alternative with a strong focus on content calendar management and workflow automation.
  • Airtable: A flexible database and project management tool that can be customized for content planning.
  • Monday.com: Project management platform used to manage content workflows with robust integrations.

• SEO/Content Optimization Platforms

  • SEMrush: A powerful SEO tool that offers features for content optimization and topic research.
  • Ahrefs: A popular SEO tool with strong keyword research and competitive analysis.
  • SurferSEO: Content optimization platform using NLP to help improve content ranking and relevance.
  • Clearscope: Another content optimization platform that uses AI to help improve content ranking.

• Simpler CMS Options with Content Capabilities:

  • WordPress: Highly customizable CMS with plugins for editorial workflow. (Contently integrates with WordPress)
  • HubSpot CMS: Integrated content and CRM platform, strong for inbound marketing.
  • Adobe Experience Manager (AEM): An enterprise-level CMS with robust content management capabilities.

Pricing

Contently uses a custom pricing model based on the specific needs and scale of the client. It s not a subscription-based service with transparent monthly or annual plans. Instead, potential clients are expected to contact them for a quote, which will be determined by factors like:

• Number of users: The number of internal team members who will be using the platform.
• Content volume: The amount of content produced per month/year.
• Features needed: The specific modules and functionality required.
• Level of support: The level of onboarding, training, and ongoing customer support.

Because of this, Contently is generally considered a more expensive option and is geared towards larger enterprises with significant content budgets. They do not typically target small businesses or startups.

Customer Care Details

Contently provides several avenues for customer care:

• Dedicated Account Managers: Enterprise clients are typically assigned a dedicated account manager to handle onboarding, training, and ongoing support.
• Onboarding & Training: Contently provides in-depth training to ensure users can make the most of the platform.
• Technical Support: A support team is available to assist with technical issues and troubleshoot problems.
• Knowledge Base & Documentation: They offer a comprehensive knowledge base with articles, tutorials, and FAQs to help users self-serve.
• Community Forums: Though not always prevalent, some platforms utilize forums for community support. However, official support is mainly through above means.
• Phone/Email: Clients are also able to reach them via phone or email, depending on contract terms.

Things to Consider When Evaluating Contently:

• Scale: Contently is best suited for large enterprises with high content output needs.
• Cost: It s among the more expensive content marketing platforms.
• Feature Set: Ensure you need the full suite of features, as simpler, more affordable options exist.
• Integration: Check if it integrates seamlessly with your existing tech stack.
• Customer Support: Confirm that the support model aligns with your requirements.

In Summary

Contently is a powerful content marketing platform designed for enterprise-level organizations. It offers a wide range of features to manage the entire content lifecycle, from planning to distribution and analysis. However, it is a premium solution and is not ideal for smaller businesses with limited budgets. If you are a larger company with complex content needs, it is worth considering and getting a personalized quote based on your specific use case.

Before choosing, it is highly recommended to get demos from Contently and its alternatives to determine what best fits your needs and budget.